MajorsSep 30, 2025
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Matthew Rosenheim Takes Over as JA Board Chair
The trade organization also announced its executive committee and five new directors.
Matthew Rosenheim, president of Tiny Jewel Box, was elected as chair of Jewelers of America’s board of directors.
New York—Jewelers of America (JA) has elected a new chair and executive committee, as well as new directors, to its board.
The directors were elected on Oct. 27 during JA’s annual general meeting, while the executive committee was elected the following day at its board of directors meeting.
Matthew Rosenheim, president of Tiny Jewel Box, was elected as chair.
Tiny Jewel Box is a three-generation jewelry business based in Washington, D.C.
Rosenheim is a GIA Graduate Gemologist and a member of Gen Next Jewelers, the Centurion Jewelry Show Advisory Board, and the Young President’s Organization.
“It is a true honor to step into the role as chair of Jewelers of America’s board of directors. This industry has been at the heart of my life and my family’s lives for many years—a world built on trust, artistry, and relationships that span generations,” said Rosenheim.
“The people who make up this community inspire me every day with their passion, resilience, and dedication to excellence. As chair, my goal is to give back to the industry that has given me so much—to listen, to lead with heart, and to ensure that Jewelers of America continues to support and uplift everyone who helps make jewelry such a meaningful part of people’s lives.”
Along with Rosenheim as chair, the executive committee includes:
Steve Padis of Padis Jewelry, chair-elect;
Elise Greenberg of Greenberg’s Jewelers, vice chair;
Karen Goracke of Borsheims, vice chair;
Steve Velasquez of Madison Jewelers, treasurer;
Tobey Ritchie of Harry Ritchie’s Jewelers, secretary; and
Coleman Clark of B.C. Clark Jewelers, immediate past chair.
“Jewelers of America’s board of directors advise the strategic direction of Jewelers of America and shares a passion for Jewelers of America’s mission to improve consumer confidence in the jewelry industry,” said the organization.
Each director’s company follows JA’s Code of Professional Practices through a commitment to professionalism and ethical business practices.
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The directors were elected on Oct. 27 during JA’s annual general meeting, while the executive committee was elected the following day at its board of directors meeting.
Matthew Rosenheim, president of Tiny Jewel Box, was elected as chair.
Tiny Jewel Box is a three-generation jewelry business based in Washington, D.C.
Rosenheim is a GIA Graduate Gemologist and a member of Gen Next Jewelers, the Centurion Jewelry Show Advisory Board, and the Young President’s Organization.
“It is a true honor to step into the role as chair of Jewelers of America’s board of directors. This industry has been at the heart of my life and my family’s lives for many years—a world built on trust, artistry, and relationships that span generations,” said Rosenheim.
“The people who make up this community inspire me every day with their passion, resilience, and dedication to excellence. As chair, my goal is to give back to the industry that has given me so much—to listen, to lead with heart, and to ensure that Jewelers of America continues to support and uplift everyone who helps make jewelry such a meaningful part of people’s lives.”
Along with Rosenheim as chair, the executive committee includes:
Steve Padis of Padis Jewelry, chair-elect;
Elise Greenberg of Greenberg’s Jewelers, vice chair;
Karen Goracke of Borsheims, vice chair;
Steve Velasquez of Madison Jewelers, treasurer;
Tobey Ritchie of Harry Ritchie’s Jewelers, secretary; and
Coleman Clark of B.C. Clark Jewelers, immediate past chair.
“Jewelers of America’s board of directors advise the strategic direction of Jewelers of America and shares a passion for Jewelers of America’s mission to improve consumer confidence in the jewelry industry,” said the organization.
Each director’s company follows JA’s Code of Professional Practices through a commitment to professionalism and ethical business practices.
Five new directors have been elected for a three-year term.
John Carter is the owner of Jack Lewis Jewelers in Bloomington, Illinois.
He has held several positions on the American Gem Society board of directors including president, chair of The Laboratory Advisory board, and chair of the Conclave sub-committee.
Last year, Carter received the Robert M. Shipley award.
Krista Peterson is vice president of JM Insurance Agency Partners, a wholly owned subsidiary of Jewelers Mutual Group in Neenah, Wisconsin.
In her role, she drives growth, strengthens relationships, and delivers value.
Peterson has more than a decade of experience in sales, marketing, events, and creating solutions that promote the jewelry community’s success and sustainability.
Top row, from left: John Carter and Krista Peterson. Bottom row, from left: Alex Stuller, Scott Udell, and Ulrich Wohn.
Alex Stuller is the executive director of Gemvision, a Stuller company in Lafayette, Louisiana, where she drives innovation in jewelry design technology.
Stuller is a GIA Diamonds Graduate with a Bachelor of Business Administration from the University of Louisiana at Lafayette.
She joined Stuller in 2011 and has held leadership roles in customer experience, merchandising, and customization. She serves on the boards of the Stuller Family Foundation, Acadiana Animal Aid, and Jewelers for Children.
Scott Udell is vice president and co-owner of London Jewelers, a century-old family business in Manhasset, New York.
A GIA Graduate Gemologist and Syracuse University alumnus, he combines technical expertise with a passion for craftsmanship.
At London Jewelers, he oversees operations, brand partnerships, and client relations, focusing on guiding the business into its next century of innovation and service.
Ulrich Wohn is the president of Shinola in Detroit, Michigan.
Prior to Shinola, Wohn served as Victorinox’s president of North America.
He also spent more than 8 years as president and CEO of TAG Heuer North America.
He serves on the Jewelers for Children board of directors and is a member of the 24 Karat Club of New York.
In addition to those listed above, JA’s 2025-2026 board of directors also includes:
Joseph Corey, Day's Jewelers;
Kim Crawford, Macy's;
Edward Dikes, Weston Jewelers;
Sue Hopeman, Robbins Brothers;
Sheryl Jones, Sheryl Jones, Inc.;
Julie Keeney, Fred Meyer Jewelers;
Valerie Madison, Valerie Madison Fine Jewelry;
Robert Marks, Rogers Jewelry Co;
Hunter McGrath, Tivol;
Constance Polamalu, Zachary's Jewelers;
Sherry Smith, Edge Retail Academy; and
Tonia Ulsh, Mountz Jewelers.
For more information, visit the JA website.
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