Matthew Rosenheim Takes Over as JA Board Chair
The trade organization also announced its executive committee and five new directors.

The directors were elected on Oct. 27 during JA’s annual general meeting, while the executive committee was elected the following day at its board of directors meeting.
Matthew Rosenheim, president of Tiny Jewel Box, was elected as chair.
Tiny Jewel Box is a three-generation jewelry business based in Washington, D.C.
Rosenheim is a GIA Graduate Gemologist and a member of Gen Next Jewelers, the Centurion Jewelry Show Advisory Board, and the Young President’s Organization.
“It is a true honor to step into the role as chair of Jewelers of America’s board of directors. This industry has been at the heart of my life and my family’s lives for many years—a world built on trust, artistry, and relationships that span generations,” said Rosenheim.
“The people who make up this community inspire me every day with their passion, resilience, and dedication to excellence. As chair, my goal is to give back to the industry that has given me so much—to listen, to lead with heart, and to ensure that Jewelers of America continues to support and uplift everyone who helps make jewelry such a meaningful part of people’s lives.”
Along with Rosenheim as chair, the executive committee includes:
Steve Padis of Padis Jewelry, chair-elect;
Elise Greenberg of Greenberg’s Jewelers, vice chair;
Karen Goracke of Borsheims, vice chair;
Steve Velasquez of Madison Jewelers, treasurer;
Tobey Ritchie of Harry Ritchie’s Jewelers, secretary; and
Coleman Clark of B.C. Clark Jewelers, immediate past chair.
“Jewelers of America’s board of directors advise the strategic direction of Jewelers of America and shares a passion for Jewelers of America’s mission to improve consumer confidence in the jewelry industry,” said the organization.
Each director’s company follows JA’s Code of Professional Practices through a commitment to professionalism and ethical business practices.
Five new directors have been elected for a three-year term.
John Carter is the owner of Jack Lewis Jewelers in Bloomington, Illinois.
He has held several positions on the American Gem Society board of directors including president, chair of The Laboratory Advisory board, and chair of the Conclave sub-committee.
Last year, Carter received the Robert M. Shipley award.
Krista Peterson is vice president of JM Insurance Agency Partners, a wholly owned subsidiary of Jewelers Mutual Group in Neenah, Wisconsin.
In her role, she drives growth, strengthens relationships, and delivers value.
Peterson has more than a decade of experience in sales, marketing, events, and creating solutions that promote the jewelry community’s success and sustainability.
Alex Stuller is the executive director of Gemvision, a Stuller company in Lafayette, Louisiana, where she drives innovation in jewelry design technology.
Stuller is a GIA Diamonds Graduate with a Bachelor of Business Administration from the University of Louisiana at Lafayette.
She joined Stuller in 2011 and has held leadership roles in customer experience, merchandising, and customization. She serves on the boards of the Stuller Family Foundation, Acadiana Animal Aid, and Jewelers for Children.
Scott Udell is vice president and co-owner of London Jewelers, a century-old family business in Manhasset, New York.
A GIA Graduate Gemologist and Syracuse University alumnus, he combines technical expertise with a passion for craftsmanship.
At London Jewelers, he oversees operations, brand partnerships, and client relations, focusing on guiding the business into its next century of innovation and service.
Ulrich Wohn is the president of Shinola in Detroit, Michigan.
Prior to Shinola, Wohn served as Victorinox’s president of North America.
He also spent more than 8 years as president and CEO of TAG Heuer North America.
He serves on the Jewelers for Children board of directors and is a member of the 24 Karat Club of New York.
In addition to those listed above, JA’s 2025-2026 board of directors also includes:
Joseph Corey, Day's Jewelers;
Kim Crawford, Macy's;
Edward Dikes, Weston Jewelers;
Sue Hopeman, Robbins Brothers;
Sheryl Jones, Sheryl Jones, Inc.;
Julie Keeney, Fred Meyer Jewelers;
Valerie Madison, Valerie Madison Fine Jewelry;
Robert Marks, Rogers Jewelry Co;
Hunter McGrath, Tivol;
Constance Polamalu, Zachary's Jewelers;
Sherry Smith, Edge Retail Academy; and
Tonia Ulsh, Mountz Jewelers.
For more information, visit the JA website.
The Latest

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.


“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

Kalpesh Jhaveri was re-elected as president for a third year.

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.






















