MajorsSep 18, 2025
Pandora to Open New Distribution Center in MarylandMajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO
Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.
Pandora President and CEO Alexander Lacik, left, will step down in March 2026. Chief Marketing Officer Berta de Pablos-Barbier, right, will take over as president and CEO.
Copenhagen, Denmark—Pandora announced this morning that President and CEO Alexander Lacik, who led the jewelry company’s turnaround and ushered in a period of stability, will retire in early 2026.
The company’s chief marketing officer, Berta de Pablos-Barbier, will take over as president and CEO.
The 60-year-old Lacik joined Pandora in early 2019 with 30 years’ experience in the consumer goods sector.
He was tasked with executing back-to-back two-year turnaround plans, “Progamme Now,” and “Phoenix.”
“Programme Now” focused on cutting costs and stabilizing sales for the then-struggling company.
The aim of “Phoenix” is to get consumers to see Pandora as a full jewelry brand, not just a company that sells charm bracelets, a shift that Pablos-Barbier has been instrumental in orchestrating.
Pablos-Barbier came on board as CMO and a member of Pandora’s executive leadership team in November 2024.
As CMO, Pandora said she has successfully led its positioning as a full jewelry brand, infusing its product assortment and marketing with innovation and helping the company’s brand awareness reach an all-time high.
Pablos-Barbier is a Spanish national who has 30 years of international executive experience.
Before joining Pandora, she was president and CEO of LVMH-owned champagne brands Moët & Chandon, Dom Perignon, and Mercier; chief growth officer of Mars Wrigley; CMO of Lacoste; and vice president of marketing and communications Kering-owned Boucheron.
Pablos-Barbier will be the first woman to lead Pandora.
She said she is honored to succeed Lacik as CEO.
“Under his leadership, Pandora has become an iconic global brand, and we have charted a path to sustained growth for years to come as an accessible jewelry company,” Pablos-Barbier said.
“Even though we are the largest in our industry, Pandora still holds significant untapped potential, and I am excited to work with our amazing organization and lead the company in this next chapter.”
Related stories will be right here …
The company’s chief marketing officer, Berta de Pablos-Barbier, will take over as president and CEO.
The 60-year-old Lacik joined Pandora in early 2019 with 30 years’ experience in the consumer goods sector.
He was tasked with executing back-to-back two-year turnaround plans, “Progamme Now,” and “Phoenix.”
“Programme Now” focused on cutting costs and stabilizing sales for the then-struggling company.
The aim of “Phoenix” is to get consumers to see Pandora as a full jewelry brand, not just a company that sells charm bracelets, a shift that Pablos-Barbier has been instrumental in orchestrating.
Pablos-Barbier came on board as CMO and a member of Pandora’s executive leadership team in November 2024.
As CMO, Pandora said she has successfully led its positioning as a full jewelry brand, infusing its product assortment and marketing with innovation and helping the company’s brand awareness reach an all-time high.
Pablos-Barbier is a Spanish national who has 30 years of international executive experience.
Before joining Pandora, she was president and CEO of LVMH-owned champagne brands Moët & Chandon, Dom Perignon, and Mercier; chief growth officer of Mars Wrigley; CMO of Lacoste; and vice president of marketing and communications Kering-owned Boucheron.
Pablos-Barbier will be the first woman to lead Pandora.
She said she is honored to succeed Lacik as CEO.
“Under his leadership, Pandora has become an iconic global brand, and we have charted a path to sustained growth for years to come as an accessible jewelry company,” Pablos-Barbier said.
“Even though we are the largest in our industry, Pandora still holds significant untapped potential, and I am excited to work with our amazing organization and lead the company in this next chapter.”
The company said her appointment follows a “diligent” global CEO search process for an executive to succeed Lacik.
“The board is delighted that Berta de Pablos-Barbier will be Pandora’s next CEO. Together with Alexander Lacik, we brought her on board as a possible CEO candidate, and during our search she stood out as the clear number one,” said Peter Ruzicka, chair of Pandora’s board of directors.
“She is a visionary leader with great analytical skills and a perfect mix of experience from top brands across luxury, fashion, and fast-moving consumer goods. She is the right person to lead our continued growth.”
Lacik officially will step down in March 2026 at the company’s annual general meeting.
During his tenure, Panora noted that revenue has increased by 45 percent, while the company’s global workforce has expanded from 24,000 to 37,000 employees, a 54 percent increase.
“After more than 30 years leading global brands and seven years in charge of Pandora, the time has come for me to retire and spend my energy elsewhere,” he said.
“Leading Pandora has been the greatest experience of my professional life, and I am extremely proud of the results we have achieved.”
More on Majors
The Latest
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ CollectionThe single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the AmericasLuxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
Events & AwardsNov 26, 2025
Grandview Klein Presents 4 Scholarships in NamibiaThe company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.
IndependentsNov 25, 2025
Pearl Stringer Margaret Hoisik DiesShe is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.
SourcingNov 25, 2025
Finestar Opens Diamond Manufacturing Facility in JohannesburgIt joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.
TrendsNov 25, 2025
Amanda’s Style File: Polka DotsThe polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.
CrimeNov 25, 2025
Former Arizona AG Official Charged With Trafficking Stolen JewelryVanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.
Events & AwardsNov 25, 2025
GIA Awards Susan Jacques With Its Highest HonorGIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media EtiquetteSocial media experts spoke about protecting brand reputation through behaving mindfully online.
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal GenèveIn 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.
CollectionsNov 24, 2025
Muse Debuts a Wicked 'Have a Heart x Cynthia Erivo' SequelThe second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.
