MajorsSep 18, 2025
Pandora to Open New Distribution Center in MarylandMajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO
Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.
Pandora President and CEO Alexander Lacik, left, will step down in March 2026. Chief Marketing Officer Berta de Pablos-Barbier, right, will take over as president and CEO.
Copenhagen, Denmark—Pandora announced this morning that President and CEO Alexander Lacik, who led the jewelry company’s turnaround and ushered in a period of stability, will retire in early 2026.
The company’s chief marketing officer, Berta de Pablos-Barbier, will take over as president and CEO.
The 60-year-old Lacik joined Pandora in early 2019 with 30 years’ experience in the consumer goods sector.
He was tasked with executing back-to-back two-year turnaround plans, “Progamme Now,” and “Phoenix.”
“Programme Now” focused on cutting costs and stabilizing sales for the then-struggling company.
The aim of “Phoenix” is to get consumers to see Pandora as a full jewelry brand, not just a company that sells charm bracelets, a shift that Pablos-Barbier has been instrumental in orchestrating.
Pablos-Barbier came on board as CMO and a member of Pandora’s executive leadership team in November 2024.
As CMO, Pandora said she has successfully led its positioning as a full jewelry brand, infusing its product assortment and marketing with innovation and helping the company’s brand awareness reach an all-time high.
Pablos-Barbier is a Spanish national who has 30 years of international executive experience.
Before joining Pandora, she was president and CEO of LVMH-owned champagne brands Moët & Chandon, Dom Perignon, and Mercier; chief growth officer of Mars Wrigley; CMO of Lacoste; and vice president of marketing and communications Kering-owned Boucheron.
Pablos-Barbier will be the first woman to lead Pandora.
She said she is honored to succeed Lacik as CEO.
“Under his leadership, Pandora has become an iconic global brand, and we have charted a path to sustained growth for years to come as an accessible jewelry company,” Pablos-Barbier said.
“Even though we are the largest in our industry, Pandora still holds significant untapped potential, and I am excited to work with our amazing organization and lead the company in this next chapter.”
Related stories will be right here …
The company’s chief marketing officer, Berta de Pablos-Barbier, will take over as president and CEO.
The 60-year-old Lacik joined Pandora in early 2019 with 30 years’ experience in the consumer goods sector.
He was tasked with executing back-to-back two-year turnaround plans, “Progamme Now,” and “Phoenix.”
“Programme Now” focused on cutting costs and stabilizing sales for the then-struggling company.
The aim of “Phoenix” is to get consumers to see Pandora as a full jewelry brand, not just a company that sells charm bracelets, a shift that Pablos-Barbier has been instrumental in orchestrating.
Pablos-Barbier came on board as CMO and a member of Pandora’s executive leadership team in November 2024.
As CMO, Pandora said she has successfully led its positioning as a full jewelry brand, infusing its product assortment and marketing with innovation and helping the company’s brand awareness reach an all-time high.
Pablos-Barbier is a Spanish national who has 30 years of international executive experience.
Before joining Pandora, she was president and CEO of LVMH-owned champagne brands Moët & Chandon, Dom Perignon, and Mercier; chief growth officer of Mars Wrigley; CMO of Lacoste; and vice president of marketing and communications Kering-owned Boucheron.
Pablos-Barbier will be the first woman to lead Pandora.
She said she is honored to succeed Lacik as CEO.
“Under his leadership, Pandora has become an iconic global brand, and we have charted a path to sustained growth for years to come as an accessible jewelry company,” Pablos-Barbier said.
“Even though we are the largest in our industry, Pandora still holds significant untapped potential, and I am excited to work with our amazing organization and lead the company in this next chapter.”
The company said her appointment follows a “diligent” global CEO search process for an executive to succeed Lacik.
“The board is delighted that Berta de Pablos-Barbier will be Pandora’s next CEO. Together with Alexander Lacik, we brought her on board as a possible CEO candidate, and during our search she stood out as the clear number one,” said Peter Ruzicka, chair of Pandora’s board of directors.
“She is a visionary leader with great analytical skills and a perfect mix of experience from top brands across luxury, fashion, and fast-moving consumer goods. She is the right person to lead our continued growth.”
Lacik officially will step down in March 2026 at the company’s annual general meeting.
During his tenure, Panora noted that revenue has increased by 45 percent, while the company’s global workforce has expanded from 24,000 to 37,000 employees, a 54 percent increase.
“After more than 30 years leading global brands and seven years in charge of Pandora, the time has come for me to retire and spend my energy elsewhere,” he said.
“Leading Pandora has been the greatest experience of my professional life, and I am extremely proud of the results we have achieved.”
More on Majors
The Latest
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
