MajorsSep 18, 2025
Pandora to Open New Distribution Center in MarylandMajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO
Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.
Pandora President and CEO Alexander Lacik, left, will step down in March 2026. Chief Marketing Officer Berta de Pablos-Barbier, right, will take over as president and CEO.
Copenhagen, Denmark—Pandora announced this morning that President and CEO Alexander Lacik, who led the jewelry company’s turnaround and ushered in a period of stability, will retire in early 2026.
The company’s chief marketing officer, Berta de Pablos-Barbier, will take over as president and CEO.
The 60-year-old Lacik joined Pandora in early 2019 with 30 years’ experience in the consumer goods sector.
He was tasked with executing back-to-back two-year turnaround plans, “Progamme Now,” and “Phoenix.”
“Programme Now” focused on cutting costs and stabilizing sales for the then-struggling company.
The aim of “Phoenix” is to get consumers to see Pandora as a full jewelry brand, not just a company that sells charm bracelets, a shift that Pablos-Barbier has been instrumental in orchestrating.
Pablos-Barbier came on board as CMO and a member of Pandora’s executive leadership team in November 2024.
As CMO, Pandora said she has successfully led its positioning as a full jewelry brand, infusing its product assortment and marketing with innovation and helping the company’s brand awareness reach an all-time high.
Pablos-Barbier is a Spanish national who has 30 years of international executive experience.
Before joining Pandora, she was president and CEO of LVMH-owned champagne brands Moët & Chandon, Dom Perignon, and Mercier; chief growth officer of Mars Wrigley; CMO of Lacoste; and vice president of marketing and communications Kering-owned Boucheron.
Pablos-Barbier will be the first woman to lead Pandora.
She said she is honored to succeed Lacik as CEO.
“Under his leadership, Pandora has become an iconic global brand, and we have charted a path to sustained growth for years to come as an accessible jewelry company,” Pablos-Barbier said.
“Even though we are the largest in our industry, Pandora still holds significant untapped potential, and I am excited to work with our amazing organization and lead the company in this next chapter.”
Related stories will be right here …
The company’s chief marketing officer, Berta de Pablos-Barbier, will take over as president and CEO.
The 60-year-old Lacik joined Pandora in early 2019 with 30 years’ experience in the consumer goods sector.
He was tasked with executing back-to-back two-year turnaround plans, “Progamme Now,” and “Phoenix.”
“Programme Now” focused on cutting costs and stabilizing sales for the then-struggling company.
The aim of “Phoenix” is to get consumers to see Pandora as a full jewelry brand, not just a company that sells charm bracelets, a shift that Pablos-Barbier has been instrumental in orchestrating.
Pablos-Barbier came on board as CMO and a member of Pandora’s executive leadership team in November 2024.
As CMO, Pandora said she has successfully led its positioning as a full jewelry brand, infusing its product assortment and marketing with innovation and helping the company’s brand awareness reach an all-time high.
Pablos-Barbier is a Spanish national who has 30 years of international executive experience.
Before joining Pandora, she was president and CEO of LVMH-owned champagne brands Moët & Chandon, Dom Perignon, and Mercier; chief growth officer of Mars Wrigley; CMO of Lacoste; and vice president of marketing and communications Kering-owned Boucheron.
Pablos-Barbier will be the first woman to lead Pandora.
She said she is honored to succeed Lacik as CEO.
“Under his leadership, Pandora has become an iconic global brand, and we have charted a path to sustained growth for years to come as an accessible jewelry company,” Pablos-Barbier said.
“Even though we are the largest in our industry, Pandora still holds significant untapped potential, and I am excited to work with our amazing organization and lead the company in this next chapter.”
The company said her appointment follows a “diligent” global CEO search process for an executive to succeed Lacik.
“The board is delighted that Berta de Pablos-Barbier will be Pandora’s next CEO. Together with Alexander Lacik, we brought her on board as a possible CEO candidate, and during our search she stood out as the clear number one,” said Peter Ruzicka, chair of Pandora’s board of directors.
“She is a visionary leader with great analytical skills and a perfect mix of experience from top brands across luxury, fashion, and fast-moving consumer goods. She is the right person to lead our continued growth.”
Lacik officially will step down in March 2026 at the company’s annual general meeting.
During his tenure, Panora noted that revenue has increased by 45 percent, while the company’s global workforce has expanded from 24,000 to 37,000 employees, a 54 percent increase.
“After more than 30 years leading global brands and seven years in charge of Pandora, the time has come for me to retire and spend my energy elsewhere,” he said.
“Leading Pandora has been the greatest experience of my professional life, and I am extremely proud of the results we have achieved.”
Editors' Picks
Sponsored by
More on Majors
The Latest
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
