MajorsSep 18, 2025
Pandora to Open New Distribution Center in MarylandMajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO
Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.
Pandora President and CEO Alexander Lacik, left, will step down in March 2026. Chief Marketing Officer Berta de Pablos-Barbier, right, will take over as president and CEO.
Copenhagen, Denmark—Pandora announced this morning that President and CEO Alexander Lacik, who led the jewelry company’s turnaround and ushered in a period of stability, will retire in early 2026.
The company’s chief marketing officer, Berta de Pablos-Barbier, will take over as president and CEO.
The 60-year-old Lacik joined Pandora in early 2019 with 30 years’ experience in the consumer goods sector.
He was tasked with executing back-to-back two-year turnaround plans, “Progamme Now,” and “Phoenix.”
“Programme Now” focused on cutting costs and stabilizing sales for the then-struggling company.
The aim of “Phoenix” is to get consumers to see Pandora as a full jewelry brand, not just a company that sells charm bracelets, a shift that Pablos-Barbier has been instrumental in orchestrating.
Pablos-Barbier came on board as CMO and a member of Pandora’s executive leadership team in November 2024.
As CMO, Pandora said she has successfully led its positioning as a full jewelry brand, infusing its product assortment and marketing with innovation and helping the company’s brand awareness reach an all-time high.
Pablos-Barbier is a Spanish national who has 30 years of international executive experience.
Before joining Pandora, she was president and CEO of LVMH-owned champagne brands Moët & Chandon, Dom Perignon, and Mercier; chief growth officer of Mars Wrigley; CMO of Lacoste; and vice president of marketing and communications Kering-owned Boucheron.
Pablos-Barbier will be the first woman to lead Pandora.
She said she is honored to succeed Lacik as CEO.
“Under his leadership, Pandora has become an iconic global brand, and we have charted a path to sustained growth for years to come as an accessible jewelry company,” Pablos-Barbier said.
“Even though we are the largest in our industry, Pandora still holds significant untapped potential, and I am excited to work with our amazing organization and lead the company in this next chapter.”
Related stories will be right here …
The company’s chief marketing officer, Berta de Pablos-Barbier, will take over as president and CEO.
The 60-year-old Lacik joined Pandora in early 2019 with 30 years’ experience in the consumer goods sector.
He was tasked with executing back-to-back two-year turnaround plans, “Progamme Now,” and “Phoenix.”
“Programme Now” focused on cutting costs and stabilizing sales for the then-struggling company.
The aim of “Phoenix” is to get consumers to see Pandora as a full jewelry brand, not just a company that sells charm bracelets, a shift that Pablos-Barbier has been instrumental in orchestrating.
Pablos-Barbier came on board as CMO and a member of Pandora’s executive leadership team in November 2024.
As CMO, Pandora said she has successfully led its positioning as a full jewelry brand, infusing its product assortment and marketing with innovation and helping the company’s brand awareness reach an all-time high.
Pablos-Barbier is a Spanish national who has 30 years of international executive experience.
Before joining Pandora, she was president and CEO of LVMH-owned champagne brands Moët & Chandon, Dom Perignon, and Mercier; chief growth officer of Mars Wrigley; CMO of Lacoste; and vice president of marketing and communications Kering-owned Boucheron.
Pablos-Barbier will be the first woman to lead Pandora.
She said she is honored to succeed Lacik as CEO.
“Under his leadership, Pandora has become an iconic global brand, and we have charted a path to sustained growth for years to come as an accessible jewelry company,” Pablos-Barbier said.
“Even though we are the largest in our industry, Pandora still holds significant untapped potential, and I am excited to work with our amazing organization and lead the company in this next chapter.”
The company said her appointment follows a “diligent” global CEO search process for an executive to succeed Lacik.
“The board is delighted that Berta de Pablos-Barbier will be Pandora’s next CEO. Together with Alexander Lacik, we brought her on board as a possible CEO candidate, and during our search she stood out as the clear number one,” said Peter Ruzicka, chair of Pandora’s board of directors.
“She is a visionary leader with great analytical skills and a perfect mix of experience from top brands across luxury, fashion, and fast-moving consumer goods. She is the right person to lead our continued growth.”
Lacik officially will step down in March 2026 at the company’s annual general meeting.
During his tenure, Panora noted that revenue has increased by 45 percent, while the company’s global workforce has expanded from 24,000 to 37,000 employees, a 54 percent increase.
“After more than 30 years leading global brands and seven years in charge of Pandora, the time has come for me to retire and spend my energy elsewhere,” he said.
“Leading Pandora has been the greatest experience of my professional life, and I am extremely proud of the results we have achieved.”
Editors' Picks
Sponsored by
More on Majors
The Latest
CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To CloseButterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.
CollectionsFeb 13, 2026
A ‘Rosebud’ Necklace for Valentine’s DayPaul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of AragonIt is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.
Weekly QuizFeb 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingFeb 12, 2026
‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ AwardsThe AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused AwardThe “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set StunnerSourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy AgainThe clothing and accessories chain announced last month it would be closing all of its stores.
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day CollectionThe “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for AprilThe event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New AppRegistration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime PerformanceLady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRFJewelry is expected to be the No. 1 gift this year in terms of dollars spent.
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards CategoryThe new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being FinalizedThe White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE AwardsEntries for the jewelry design competition will be accepted through March 20.
IndependentsFeb 09, 2026
James Free Jewelers Unveils Revamped FlagshipThe Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s DayFrom heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive ChangesNew CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet RingsOur Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.
MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated JewelryThe introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another WritedownIt would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.
