Watches

Zenith Announces a Slew of Female Watch Ambassadors

WatchesMar 02, 2021

Zenith Announces a Slew of Female Watch Ambassadors

It comes on the heels of its first collection exclusively for women, Defy Midnight.

20210302_Zenith-header.jpg
Women from all over the world who hold a variety of professions star in Zenith’s new global campaign and are called the “Zenith DreamHers.” The American ambassador is ballerina Precious Adams, pictured in a timepiece from the Defy Midnight collection, exclusive to women.
New York—This year, Swiss watchmaker Zenith unveiled its first collection geared exclusively for women, Defy Midnight.

Now, it’s unveiled a wide array of female spokespeople.

Dubbed the “Zenith DreamHers,” the women come from a mix of professional backgrounds and star in the brand’s new global campaign.

The DreamHers are: Airi Hatakeyama, Teresa J. Cuevas, Song Jia, Precious Adams, Sheila Sim, Laura Noltemeyer, Kearen Pang, Federica Segato, Laetitia Guarino and Amandine Chaignot.

Airi Hatakeyama is a Japanese rhythmic gymnast who became a media personality. At age 17, she represented Japan in her sport at the 2012 Olympics. Now, she’s a sportscaster and hosts several television shows.

Teresa J. Cuevas is a Spanish architect and painter. She worked with a premier architecture studio in South Korea, where she also learned about a polar opposite discipline, abstract art. She returned to Spain and began pursuing her new passion for painting in earnest. Now, she is a rising abstract art painter.

Song Jia is a star of Chinese cinema, making her mark over the last two decades. In the last few years, she has had leading roles in some of China’s largest films. Jia is a philanthropist at heart, working as an ambassador with the United Nations Environment Program promoting sustainability, as well as WWF’s Earth Hour Campaign star to advocate for preserving Chinese wildlife.

American ballerina Precious Adams is one of classical dance’s greatest stars. Her lifelong dedication to her craft brought her to ballet academies around the world. Now, at the peak of her career, she dances with the English National Ballet. She is a vocal supporter of diversity and inclusiveness in her art form.

A number of roles describe Singaporean media personality Sheila Sim. She’s a model, actress, businesswoman, mother, and most recently, a wellbeing advocate. A student of positive psychology, her latest business venture “WonderandWellness” promotes achieving wellness and personal growth.

Sim said, “As someone whose career has evolved many times over the years, I wish to always be surprised by new horizons and endless possibilities. Life is full of 
surprises, and I will make sure that when the next door opens for me, I'll be ready to receive them with open arms.”

German entrepreneur Laura Noltemeyer started a blog covering her passion for design, art and fashion while working on a master thesis in architecture. It took off and opened new doors for the creative. 

This year, Noltemeyer founded a German-made, vegan cosmetic brand called Bayage Beauty.

Noltemeyer’s advice for other young women is to, “Be yourself and trust your heart. This will always lead you in the right direction and help to make your dreams come true.”
Actress Kearen Pang is one of Hong Kong cinema’s biggest stars. Pang got her start at the Hong Kong Academy for Performing Arts. Today she is an award-winning multimedia creator who has written, directed and acted in plays and films.

“Time does not change for anyone, so enjoy and treasure every minute in life, because your dream can come true at any moment,” she said.

Federica Segato is an Italian entrepreneur who turned her frustration over obstacles to entering the business world as a young woman to innovation. In 2019, she created an online networking connecting Italian professional women called “Career Leadhers.” 

Today, it boasts a network of 30,000 professionals, landing Segato on Forbes Italy’s “100 under 30, leaders of the future” list.

“I am thrilled to take part of Zenith’s ‘DreamHers’ campaign as I strongly feel we share the same mission,” she noted. “Both DreamHers and my company, Career 
Leadhers, celebrate women and support their uniqueness and ambition.”

Laetitia Guarino is a Swiss model-turned-doctor. 

She was 2015’s Miss Switzerland before completing her education in medicine. She now works in general surgery and serves in philanthropic roles as an ambassador for the Swiss Red Cross and for Terre des hommes, a Swiss charity that helps ill children around the world.

Of her current career she said, “I always wanted to become a doctor and commit myself to helping others. I truly believe the key to success in life is being passionate, daring and getting involved. Through my humanitarian actions and my career in surgery, I work hard to inspire, do some good in this world and ultimately follow my dreams.”

French Chef Amandine Chaignot followed the family tradition of pursuing pharmacology, before switching gears to pursue her passion for cooking. 

She studied at the Ferrandi cooking school before working for some of the world’s most celebrated chefs. She became executive chef at the Rosewood London, then acted as a judge on the French edition of “MasterChef.”

Today, she is the founder of her own restaurant, Pouliche, in Paris. 

She explained, “For the longest time, I thought that some things were out of reach, until I realized that I had built barriers myself. Since then, I dare, sometimes I stumble, but I move on and I never regret. The greatest gift you can give a young girl today is to teach her to believe in herself.”

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Single Stone Bryn Ring and Grace Lee Marquise Demi Demi Ring
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement Ring

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

Yvonne Léon Python Gold Bracelet
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ Bracelet

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

Stock image of handcuffs
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry Heist

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Marie-Thérèse Pink diamond and Blue Belle sapphire necklace
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’s

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week. 

Weekly QuizJun 20, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Caryl Capeci Starboard Cruises
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry Shopping

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

Gresham grasshopper ring
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56K

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

Jewelers of America logo with meetup, State of the Majors, giveaway and massages
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Kirk Kara fine jewelry
CollectionsJun 18, 2025
Kirk Kara Celebrates 135 Years With New Jewels

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

Gemfields 36 Carat Ruby
SourcingJun 18, 2025
Gemfields Sells 36-Carat Rough Ruby

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Alex Brown
TechnologyJun 18, 2025
Alex Brown Named President of Smithee Group

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Jade Ruzzo Gloria Collar
EditorsJun 17, 2025
The Best New Jewelry from Couture 2025, Part 1

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

Jewelry industry author, speaker, and sales expert Peter Smith
ColumnistsJun 17, 2025
Peter Smith: Is Your Comp Plan a Hiring Hindrance?

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

Selection of jewelry from Sotheby’s New York High Jewelry sale
AuctionsJun 17, 2025
Colored Gemstones, Signed Jewels Shine in Sotheby’s High Jewelry Sale

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Amanda Gizzi, Jewelers of America’s SVP of corporate affairs
MajorsJun 17, 2025
Amanda Gizzi Gets a Promotion at JA

Gizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.

Kering CEO Luca de Meo
MajorsJun 17, 2025
Kering Names Automotive Exec as Its New CEO

Luca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.

Botswana Minster of Minerals and Energy Bogolo Joy Kenewendo
EditorsJun 16, 2025
Q&A: Bogolo Joy Kenewendo on Mining, Tariffs, and the Energy of Las Vegas

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

Greenwich Street Jewelers Your Love Has the Perfect Ring Campaign
IndependentsJun 16, 2025
Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ Couples

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

Ivette Nersesyan-Stephanopoulos
MajorsJun 16, 2025
Ivette Nersesyan-Stephanopoulos Joins Tiffany & Co.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.

New York Liberty Nyara Sabally Catbird campaign
MajorsJun 16, 2025
Catbird Names WNBA Star Nyara Sabally as Its New Brand Ambassador

The New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.

Robinson Pelham Fruits of Love Pear Earrings
CollectionsJun 13, 2025
Piece of the Week: Robinson Pelham’s Pear Earrings

Take a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.

Three diamonds with diagrams
Events & AwardsJun 13, 2025
AGA to Host ‘Diamonds From Mine to Market’ Education Conference

The one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.

Ella Sophie
EditorsJun 12, 2025
15 Questions With Jewelry Photographer Ella Sophie

The California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.

A pink gold Patek Philippe perpetual calendar chronograph Ref. 2499
AuctionsJun 12, 2025
Vintage Patek Philippe From the ‘50s Sells for $4M at Sotheby’s

Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.

Gabriel Love Foundation Logo
Events & AwardsJun 12, 2025
Gabriel Love Foundation Introduces Scholarship Honoring Elias Gabriel

The foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.

Celine Assimon
AuctionsJun 12, 2025
Former De Beers Exec Celine Assimon Joins Bonhams

Assimon is the auction house’s new chief commercial officer.

De Beers CEO Al Cook speaking at JCK Las Vegas 2025
EditorsJun 11, 2025
Q&A: Al Cook on Differentiating Natural Diamonds, Traceability, and Tariffs

The De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy