Watches

Zenith Announces a Slew of Female Watch Ambassadors

WatchesMar 02, 2021

Zenith Announces a Slew of Female Watch Ambassadors

It comes on the heels of its first collection exclusively for women, Defy Midnight.

20210302_Zenith-header.jpg
Women from all over the world who hold a variety of professions star in Zenith’s new global campaign and are called the “Zenith DreamHers.” The American ambassador is ballerina Precious Adams, pictured in a timepiece from the Defy Midnight collection, exclusive to women.
New York—This year, Swiss watchmaker Zenith unveiled its first collection geared exclusively for women, Defy Midnight.

Now, it’s unveiled a wide array of female spokespeople.

Dubbed the “Zenith DreamHers,” the women come from a mix of professional backgrounds and star in the brand’s new global campaign.

The DreamHers are: Airi Hatakeyama, Teresa J. Cuevas, Song Jia, Precious Adams, Sheila Sim, Laura Noltemeyer, Kearen Pang, Federica Segato, Laetitia Guarino and Amandine Chaignot.

Airi Hatakeyama is a Japanese rhythmic gymnast who became a media personality. At age 17, she represented Japan in her sport at the 2012 Olympics. Now, she’s a sportscaster and hosts several television shows.

Teresa J. Cuevas is a Spanish architect and painter. She worked with a premier architecture studio in South Korea, where she also learned about a polar opposite discipline, abstract art. She returned to Spain and began pursuing her new passion for painting in earnest. Now, she is a rising abstract art painter.

Song Jia is a star of Chinese cinema, making her mark over the last two decades. In the last few years, she has had leading roles in some of China’s largest films. Jia is a philanthropist at heart, working as an ambassador with the United Nations Environment Program promoting sustainability, as well as WWF’s Earth Hour Campaign star to advocate for preserving Chinese wildlife.

American ballerina Precious Adams is one of classical dance’s greatest stars. Her lifelong dedication to her craft brought her to ballet academies around the world. Now, at the peak of her career, she dances with the English National Ballet. She is a vocal supporter of diversity and inclusiveness in her art form.

A number of roles describe Singaporean media personality Sheila Sim. She’s a model, actress, businesswoman, mother, and most recently, a wellbeing advocate. A student of positive psychology, her latest business venture “WonderandWellness” promotes achieving wellness and personal growth.

Sim said, “As someone whose career has evolved many times over the years, I wish to always be surprised by new horizons and endless possibilities. Life is full of 
surprises, and I will make sure that when the next door opens for me, I'll be ready to receive them with open arms.”

German entrepreneur Laura Noltemeyer started a blog covering her passion for design, art and fashion while working on a master thesis in architecture. It took off and opened new doors for the creative. 

This year, Noltemeyer founded a German-made, vegan cosmetic brand called Bayage Beauty.

Noltemeyer’s advice for other young women is to, “Be yourself and trust your heart. This will always lead you in the right direction and help to make your dreams come true.”
Actress Kearen Pang is one of Hong Kong cinema’s biggest stars. Pang got her start at the Hong Kong Academy for Performing Arts. Today she is an award-winning multimedia creator who has written, directed and acted in plays and films.

“Time does not change for anyone, so enjoy and treasure every minute in life, because your dream can come true at any moment,” she said.

Federica Segato is an Italian entrepreneur who turned her frustration over obstacles to entering the business world as a young woman to innovation. In 2019, she created an online networking connecting Italian professional women called “Career Leadhers.” 

Today, it boasts a network of 30,000 professionals, landing Segato on Forbes Italy’s “100 under 30, leaders of the future” list.

“I am thrilled to take part of Zenith’s ‘DreamHers’ campaign as I strongly feel we share the same mission,” she noted. “Both DreamHers and my company, Career 
Leadhers, celebrate women and support their uniqueness and ambition.”

Laetitia Guarino is a Swiss model-turned-doctor. 

She was 2015’s Miss Switzerland before completing her education in medicine. She now works in general surgery and serves in philanthropic roles as an ambassador for the Swiss Red Cross and for Terre des hommes, a Swiss charity that helps ill children around the world.

Of her current career she said, “I always wanted to become a doctor and commit myself to helping others. I truly believe the key to success in life is being passionate, daring and getting involved. Through my humanitarian actions and my career in surgery, I work hard to inspire, do some good in this world and ultimately follow my dreams.”

French Chef Amandine Chaignot followed the family tradition of pursuing pharmacology, before switching gears to pursue her passion for cooking. 

She studied at the Ferrandi cooking school before working for some of the world’s most celebrated chefs. She became executive chef at the Rosewood London, then acted as a judge on the French edition of “MasterChef.”

Today, she is the founder of her own restaurant, Pouliche, in Paris. 

She explained, “For the longest time, I thought that some things were out of reach, until I realized that I had built barriers myself. Since then, I dare, sometimes I stumble, but I move on and I never regret. The greatest gift you can give a young girl today is to teach her to believe in herself.”

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

People outside holding shopping bags
SurveysDec 04, 2024
In-Store Shopping Outpaced Online Over the Holiday Weekend, Says NRF

A total of 126 million consumers shopped in stores over the five-day period, about 5 million more than last year.

Stock photo of diamonds
Lab-GrownDec 04, 2024
GJEPC Says Indian Trade Will Use FTC-Approved Terminology for Lab-Grown Diamonds

The FTC’s Jewelry Guides require “clear and conspicuous” disclosure when advertising lab-grown diamonds.

Grandview Klein Diamond Group Staff
SourcingDec 04, 2024
Designer Saul Fraiman Retires After 55 Years

The fine jewelry designer, who came out of retirement in 2017, is putting down his sketchpad for good.

undefined.png
Brought to you by
Protecting Your Sparkle: Why Screening Has Become Essential

While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.

30.101-carat very light pink diamond
AuctionsDec 04, 2024
30-Carat Pink Diamond Fetches $2.6M at Bonhams

The Type IIa, very light pink colored diamond was the highlight of the recent Hong Kong jewelry auction.

Weekly QuizNov 26, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
John Willard Craiger mugshot
CrimeDec 03, 2024
Man Sentenced to Life in Prison for Murder of Florida Jeweler

John Willard Craiger, 83, fatally shot jeweler Ghazi “Gus” Michel Osta following an argument in the store.

National Jeweler columnist Peter Smith
ColumnistsDec 03, 2024
Peter Smith: How a Leadership Hire Can Make or Break a Company

In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Glenn Lehrer
SourcingDec 03, 2024
Gemstone Cutter Glenn Lehrer Dies at 71

An innovative artist inspired by the natural world, Lehrer is remembered for being a visionary and a shining light.

A Neiman’s Fantasy Book and Messika Necklace
MajorsDec 03, 2024
Neiman Marcus’ ‘Fantasy Gifts’ Sparkle In Pavé This Holiday Season

The extravagant gifts in this year’s “A Neiman’s Fantasy” Holiday Book range from a Messika diamond necklace to pavé diamond cowboy boots.

Windsor Jewelry storefront Indianapolis
IndependentsDec 02, 2024
Windsor Jewelry Closing After 105 Years

Owners Greg and Lynn Bires are heading into retirement.

Craig Lynch
GradingDec 02, 2024
Jewelry Appraiser Craig Lynch Dies at 70

The industry veteran is remembered for his faith, his dedication to his family, his wealth of knowledge and his generosity in sharing it.

Holiday presents
SurveysDec 02, 2024
10-Year Rewind: Comparing 2024 Holiday Shoppers With the Consumers of 2015

PricewaterhouseCoopers’ 2024 holiday trends survey took a 10-year look back to see what mattered to consumers then versus now.

Monique Lhuillier and Monique Lhuillier Bliss & Kay Jewelers necklace
Lab-GrownDec 02, 2024
Lab-Grown Diamond Jewelry Set Sells for $55K at Charity Auction

Monique Lhuillier and Kay Jewelers collaborated to create the pieces, which were offered at the recent Baby2Baby gala.

De Beers rough diamonds in someone’s hand
Policies & IssuesNov 27, 2024
G7 Announces Botswana as Second Verification ‘Node’ for Rough Diamonds

Botswana joins Antwerp as a certification center for rough under the G7 ban on Russian diamonds.

Gemfields high-quality emeralds
SourcingNov 27, 2024
Gemfields Reports 'Disappointing' High-Quality Emerald Auction Results

The miner said its November sale, which earned $16.1 million, felt the effect of competitive pricing by a rival Zambian producer.

Mignon Faget Crescent Starry Night Tassel Earrings
CollectionsNov 27, 2024
Piece of the Week: Mignon Faget’s ‘Crescent Starry Night’ Tassel Earrings

Mignon Faget honors its hometown of New Orleans with a piece inspired by “The Crescent City.”

Team from Nivoda in the New York City Diamond District
TechnologyNov 27, 2024
Nivoda Secures Additional Funding

The London-based business-to-business diamond and gemstone marketplace just closed on a $51 million round of Series C funding.

Forever Present Campaign Me Myself & I
SourcingNov 26, 2024
De Beers Stays With ‘A Diamond Is Forever’ for 2024 Holiday Campaign

“Forever Present” highlights gifting opportunities for natural diamonds, celebrating familial, friendship, and romantic relationships.

Suzanne Belperron jewelry
AuctionsNov 26, 2024
Christie’s To Auction Collection of Suzanne Belperron Jewels

It’s one of the most impressive assemblages of the French designer’s pieces ever to come to auction, Christie’s said.

National Jeweler columnist Emmanuel Raheb
ColumnistsNov 26, 2024
The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing Campaigns

Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.

Lisa Bridge and Dr. Wendy Bohrson
MajorsNov 26, 2024
GIA’s Board of Governors Adds 2 New Members

Retail leader Lisa Bridge and geology professor Dr. Wendy Bohrson joined the organization’s board.

Ben Bridge Benny Bear
MajorsNov 26, 2024
Ben Bridge Jeweler Unveils This Year’s ‘Benny Bear’

Look out for a black bear wearing a purple Santa hat and its zippered tummy pouch made for holding a holiday gift from Ben Bridge Jeweler.

William Goldberg book
SourcingNov 25, 2024
William Goldberg Celebrates 2 Major Milestones With New Book

“The William Goldberg Way” was released in honor of the company’s 75th anniversary and 25 years of its proprietary Ashoka diamond.

Lusix Lab Grown Diamonds at JCK Las Vegas 2022
Lab-GrownNov 25, 2024
Lab-Grown Co. Lusix Sold to 2 Companies for $4M

Fenix and Dholakia Lab-Grown Diamonds have jointly acquired the Israel-based company, which grows diamonds using solar power.

Sophie Bille Brahe New York Store Interior
IndependentsNov 25, 2024
Sophie Bille Brahe Opens First US Store

The Danish brand has opened an appointment-only location on Madison Avenue in New York City.

Original Miami Beach Antique Show sign
Events & AwardsNov 25, 2024
The Original Miami Beach Antique Show Panel to Feature Fred Savage

The actor and watch enthusiast will be part of the show’s education lineup.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy