Bulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.
Patek Philippe Finishes $600M Production Facility
The watchmaker created a limited-edition stainless steel Calatrava to mark the occasion.

Geneva—Patek Philippe has finished construction on its new production facility in the Geneva suburbs and released a limited-edition Calatrava to commemorate the occasion.
An expansion of the facility constructed in Plan-les-Ouates, Switzerland in 1996 under then-President Philippe Stern, the 10-floor, 1.4-million-square-foot addition took five years to build and cost the company about $600 million.
When the watchmaker moved to Plan-les-Ouates, the idea was to consolidate all of Patek Philippe’s functions under one roof but the facility was not big enough to keep pace with the company’s growth.
In 2003, Patek Philippe had to move its gem-setting and watch case and bracelet production functions to Perly, another Geneva suburb.
Six years later, under Thierry Stern, Philippe’s son and successor, the company converted an existing office building into an atelier complex where it produces all its movements.
It also bought land to expand its facility in Plan-les-Ouates, with two goals: bring the employees working in Perly to the Plan-les-Ouates facility and leave room to grow.
Patek Philippe said it isn’t looking to produce more watches—current production stands at 62,000 models per year—but noted it’s producing a higher volume of its more complicated watches, which necessitates a need for more components per watch.
The new facility sits on what was once an employee parking lot, with Patek moving parking to a 635-space lot underneath the building.
The ground and first floors house production and manual finishing of movement parts, while machining, manual polishing, gem-setting and the assembly of cases and bracelets take place on the second floor, as does antique timepiece restoration. These ateliers also make spare parts for customer service.
Research and development and a new unit for prototyping operations are on the third floor.
The fourth floor has space for those who specialize in manual engraving, enameling, guilloche, wood micro-marquetry, etc., a 299-seat auditorium and training rooms for watchmakers and salespeople.
A restaurant for 880 guests and four VIP lounges crown the building, all with a panoramic view of the landscape and nearby Swiss mountains.
There is also a “generous” amount of extra space for growth.
Patek
The company moved the production of caliber components, which was taking place in an adjacent office building that is now going to be razed, into the building in July 2019.
The Perly operations moved into the new facility in February.
The Latest

Awards were given to four students, one apprentice, and an emerging jeweler.

The top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Moses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.


Increased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.

The earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.

Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.

The ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

The annual event will be held in Orlando, Florida, from Sept. 14-17.

The “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.

This year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.

Beverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”

Kering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

Nearly half of buyers are prioritizing silver and fashion collections this season, organizers said.

The “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.

The precious metals provider has promoted Jennifer Ashworth to the role.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

The American precious metals refiner’s day-to-day operations remain the same post-acquisition.

These aquamarine jewels channel the calming energy of the March birthstone.

The “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.

Diamond jewelry was the star of the event formerly known as the SAG Awards.





















