Supplier BulletinJul 03, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
Citizen’s first full display smartwatch, CZ Smart, sells for $395. Here it’s shown with a black and blue silicone strap.
New York—Citizen is officially in the wearables game with its first full display smartwatch, CZ Smart.
CZ Smart is equipped with Wear OS by Google and pre-loaded with several Google apps like Google Assistant, Google Pay and Google Fit, which tracks workouts, measures heart rate, and allows users to set goals. The latter does so via built-in sensors including an accelerometer, heart rate monitor, compass barometer, and gyroscope.
Citizen’s first wearable also has many features smartwatch lovers have come to expect, like WiFi, Bluetooth, NFC (near-field communication, which allows two devices in close proximity to exchange data) and GPS capabilities.
A built-in speaker and microphone allow wearers to answer calls directly from the device. The model maximizes its charge courtesy of rapid charging and battery safe mode.
CZ Smart owners can access Google features like Agenda, Alarm, Calendar and Stopwatch, to name a few, plus they can download additional apps throughs through the Google Play store.
Third party apps included with the gadget are music streaming platform Spotify, safety platform Noonlight and cycling and running tracking app Strava.
“CZ Smart is our first entry into wearable tech. The combination of Citizen design and powerful technology brings our unique point of view in this category,” Citizen Watch America President Jeffrey Cohen said in a statement.
“This smartwatch is sure to excite our existing Citizen customers as well as attract today’s smartwatch consumer. CZ Smart is a statement on your wrist that embodies Citizen’s commitment to excellence and the drive for continued innovation.”
The smartwatch’s design was informed by Citizen sport timepieces and features a 46-millimeter case crafted in 316 stainless steel with anodized aluminum top ring.
The customizable touchscreen display boasts the look of a classic timepiece—Citizen replicated some of its most loved dials in digital form, pulling from its “Active,” “Dashboard,” “Neo” and “Retro” collections.
Launched in the fourth quarter of 2020, there are three models available in the smartwatch’s first run: a gunmetal ion-plated bracelet, a black silicon strap and a blue silicone strap.
CZ Smart retails for $395 at stores like Best Buy, Walmart, Macy’s and Reeds Jewelers, in addition to Citizen’s own e-commerce site.
CZ Smart is equipped with Wear OS by Google and pre-loaded with several Google apps like Google Assistant, Google Pay and Google Fit, which tracks workouts, measures heart rate, and allows users to set goals. The latter does so via built-in sensors including an accelerometer, heart rate monitor, compass barometer, and gyroscope.
Citizen’s first wearable also has many features smartwatch lovers have come to expect, like WiFi, Bluetooth, NFC (near-field communication, which allows two devices in close proximity to exchange data) and GPS capabilities.
A built-in speaker and microphone allow wearers to answer calls directly from the device. The model maximizes its charge courtesy of rapid charging and battery safe mode.
CZ Smart owners can access Google features like Agenda, Alarm, Calendar and Stopwatch, to name a few, plus they can download additional apps throughs through the Google Play store.
Third party apps included with the gadget are music streaming platform Spotify, safety platform Noonlight and cycling and running tracking app Strava.
“CZ Smart is our first entry into wearable tech. The combination of Citizen design and powerful technology brings our unique point of view in this category,” Citizen Watch America President Jeffrey Cohen said in a statement.
“This smartwatch is sure to excite our existing Citizen customers as well as attract today’s smartwatch consumer. CZ Smart is a statement on your wrist that embodies Citizen’s commitment to excellence and the drive for continued innovation.”
The smartwatch’s design was informed by Citizen sport timepieces and features a 46-millimeter case crafted in 316 stainless steel with anodized aluminum top ring.
The customizable touchscreen display boasts the look of a classic timepiece—Citizen replicated some of its most loved dials in digital form, pulling from its “Active,” “Dashboard,” “Neo” and “Retro” collections.
Launched in the fourth quarter of 2020, there are three models available in the smartwatch’s first run: a gunmetal ion-plated bracelet, a black silicon strap and a blue silicone strap.
CZ Smart retails for $395 at stores like Best Buy, Walmart, Macy’s and Reeds Jewelers, in addition to Citizen’s own e-commerce site.
More on Watches
The Latest
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New AmbassadorThe 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry HallThe West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-NegativeThis past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.
Weekly QuizJul 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 03, 2025
Piece of the Week: A Firework of Diamonds From YepremThe brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast FlagshipLocated on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.
MajorsJul 02, 2025
Marco Bicego Opens Milan FlagshipThe new location continues the brand’s celebration of its 25th anniversary.
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive DirectorShe will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry NetworkWorking with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.
MajorsJul 01, 2025
Cast Closes Business, Plans for RelaunchThe jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship ProgramThe company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73He is remembered for his successful entrepreneurship, generosity, and dedication to his family.
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report SaysThe jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.
TrendsJul 01, 2025
Amanda’s Style File: Red Hot RubiesWelcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education ScholarshipThis year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry“The Jewelry Book” comes out this September.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
