Foundrae also accused the jewelry giant of copying its mood board style of marketing.
Activist Livia Firth Documents ‘The Diamonds of Botswana’
The sustainability champion visited diamond mining communities in the country for her new short-form documentary series, Fashionscapes.

New York—One well-known sustainability champion recently visited the diamond communities in Botswana and documented her journey.
Livia Firth is the co-founder and creative director of sustainability and communications consultancy Eco-Age.
She also is the founder of the Green Carpet Challenge, which puts sustainability front and center at red carpet events worldwide.
It was launched in 2010, when Firth, who was previously married to actor Colin Firth, first wore sustainable gowns, meaning dresses made from materials like post-consumer recycled plastic bottles.
Previously, Firth worked with film director Andrew Morgan on the documentary “The True Cost” in 2015, which explores fashion’s impact on people and the planet.
The Hollywood Reporter called it one of the top fashion documentaries of the decade.
Now, Firth and Morgan have paired up again to launch “The Diamonds of Botswana” as part of Fashionscapes, a series of short-form documentaries.
“Diamonds” follows Firth in Botswana as she learns about the positive impact the diamond industry has had on the country.
It includes interviews with stakeholders at all levels, like Botswana’s president, Mokgweetsi Masisi; Naseem Lahri, managing director at Lucara Botswana and the first female managing director of the Karowe diamond mine; and Chandapiwa Monamati, who operates a truck at De Beers’ Orapa mine.
The documentary also highlights several projects done in collaboration with diamond mining companies that aim to improve the livelihoods of people in the local communities, including a community garden (as seen in the still below) and a school offering high-quality education.
“Here in Botswana I’ve seen a picture of what can happen when business operates in partnership with government and civil society, making long-term investments in collaboration with local communities and ensure that the benefits are truly shared with those on the ground,” Firth says at the end of the film.
“I came here to look at a single supply chain. But as my visit ends, I wonder if Botswana represents something even bigger—a new vision for doing business—and if so, it is certainly something that should be protected with vigilance and integrity.”
Morgan, the director of the film, had this to say about it: “After traveling the world to document the very darkest corners of global supply chains, it is a true joy now to partner again with my dear friend Livia as we turn our cameras towards a story of hope and possibility.
“We are living in a moment of
On Feb. 5, guests and celebrities gathered at a global premier event in Brooklyn, New York to watch the documentary.
Following the film, longtime TV correspondent and host Alina Cho moderated a panel discussion with Firth, Morgan and some of the women featured in the documentary—Pat Dambe, Lahri and Kgalalelo Mokgweetsi.
In addition to currently being posted online, the Fashionscapes documentaries also will be available on Amazon Prime in the spring.
Watch: Fashionscapes Features the Diamonds of Botswana
{youtube} bozqXZF4V7k{/youtube}
The Latest

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.


Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”






















