From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
NGO: EU lifting of Zimbabwe sanctions was rushed
A decision by European Union to lift sanctions against a state-run diamond mining company in Zimbabwe is drawing criticism from the same non-governmental organization that exited the Kimberley Process over issues in the nation.
Brussels--A decision by European Union to lift sanctions against a state-run diamond mining company in Zimbabwe is drawing criticism from the same non-governmental organization that exited the Kimberley Process over issues in the nation.
A spokeswoman for the EU confirmed to National Jeweler that all 28 nations that comprise the EU decided Tuesday to remove the Zimbabwe Mining Development Corp. (ZMDC) from the sanctions list. She said the decision still needs to be turned into a law, which the EU council aims to do “quickly.”
Prior to Tuesday’s vote, EU nations were reportedly at odds over lifting sanctions on the ZMDC.
At issue was interpretation of an agreement EU ministers reached in February that the sanctions would be lifted only if the July election that kept 89-year-old President Robert Mugabe in power was deemed to be transparent and credible.
Belgium, home to the diamond-trading hub of Antwerp, was among the nations pushing for the sanctions to be lifted while other nations, including Great Britain, were hesitant because of reported irregularities in the election results and potential vote-rigging.
London-based human rights organization Global Witness called the EU’s decision to lift sanctions on the ZMDC “rushed,” and noted that there are credible reports that at least one ZMDC joint-venture company helped to fund efforts of ZANU-PF, the country’s ruling party, to rig the election in Mugabe’s favor.
“Our research indicates that ZANU-PF and the military have siphoned revenues from ZMDC’s diamond ventures and that this may have financed the alleged rigging of the recent poll,” said Global Witness Senior Campaigner Emily Armistead. “The EU should have given more time to investigating these claims before lifting sanctions. Now it will be left to European consumers and jewelry companies to ensure that Zimbabwe’s tainted diamonds are not sold in our shops.”
Global Witness opted to leave the Kimberley Process at the end of 2011 because, it claimed, the KP wasn’t evolving to address the link between diamonds and violence and had become outdated. The organization’s decision to exit stemmed in part from the problems in Zimbabwe’s Marange diamond fields at that time.
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.























