The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
Why Gübelin Wants Us To Talk About Gemstones Like Wine
The lab’s new Gemstone Rating evaluates the quality, rarity and salience of a stone to assign it a numerical value from 75 to 100.

With diamonds, communicating the 4Cs immediately tells people what kind of stone they are getting.
But as anyone who works with colored stones can attest, communicating the quality, color, and attractiveness of a gem is a different story.
In response, the lab has introduced the Gübelin Gemstone Rating, a system designed to give points to a gem’s overall impression, Raphael Gübelin, president of the House of Gübelin, explained to National Jeweler.
Knowing it needed to be simple and effective, the lab created a comprehensive system based on points, inspired by the system used to express the quality of a wine’s vintage.
The Gübelin Gemstone Rating looks at three factors: quality, rarity and salience.
The key factor in this is, of course, quality, rating such visual aspects as color, clarity/transparency and cut.
Rarity evaluates the type of gemstone, its weight and any treatments used to enhance the gemstone.
Lastly, salience describes the uniqueness of the gem and its ability to stand out.
Experts at the lab will use these parameters to calculate a point value to communicate the beauty and rarity of a stone in one number.
High-quality gems receiving at least 75 out of 100 points will qualify for a rating.
Additionally, the gems will be assigned a designation based on their Gübelin Points rating: “exceptional” for those rated 100-97.5; “outstanding” for scores 97.4-95; “excellent” for those receiving 94.9-92.5; “superior” for 92.4-90 points; “fine” for 89.9-85 points; “good”’ for 84.9-80; and “fair” for 79.9-75 points.
The point system will allow the trade to be able to compare colored gems and assist in buying decisions, the lab said.
Currently, if you give someone in the trade a color and budget, they could come back with any number of options, Gübelin said.
“It would be much more efficient to have additional information saying, ‘I want a blue sapphire, 3 carat with nice color and in rating of 85 or 90.’ That already starts reducing the number of possibilities tremendously. It will help to get much closer to what’s desired.”
This will also allow consumers to better understand colored gemstones.
The lab developed the Gübelin Gemstone Rating for high-quality mined colored stones. Stones subjected to heavy treatments and lab-grown gems fall outside of its scope.
“The gemstone rating offers more orientation and we think more people will be interested in colored gemstones,” Gübelin said. “End-consumer will profit—and of course the industry, too.”
After some time, the service will be offered for a fee of 100 CHF (about $110 at current exchange rates) for a Gemstone Rating in combination with a gemological report.
A rating on its own costs 250 CHF (about $274), and the lab said it will give ratings to stones with reports from another lab.
The Gübelin Gemstone Rating is currently available from the company’s Lucerne laboratory only.
The Latest

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.


The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

“The Basics of Jewelry” has been updated to include modern topics and visuals.

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.

The organizational change follows Kering’s promise of a transformation after declining sales in 2025.

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.

The store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.

Our Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.

The 24-piece watch collection is set to debut in spring 2027.

Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.

The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.

The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.

The MJSA Education Foundation’s scholarships support students pursuing jewelry careers.
























