Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
Why Gübelin Wants Us To Talk About Gemstones Like Wine
The lab’s new Gemstone Rating evaluates the quality, rarity and salience of a stone to assign it a numerical value from 75 to 100.

With diamonds, communicating the 4Cs immediately tells people what kind of stone they are getting.
But as anyone who works with colored stones can attest, communicating the quality, color, and attractiveness of a gem is a different story.
In response, the lab has introduced the Gübelin Gemstone Rating, a system designed to give points to a gem’s overall impression, Raphael Gübelin, president of the House of Gübelin, explained to National Jeweler.
Knowing it needed to be simple and effective, the lab created a comprehensive system based on points, inspired by the system used to express the quality of a wine’s vintage.
The Gübelin Gemstone Rating looks at three factors: quality, rarity and salience.
The key factor in this is, of course, quality, rating such visual aspects as color, clarity/transparency and cut.
Rarity evaluates the type of gemstone, its weight and any treatments used to enhance the gemstone.
Lastly, salience describes the uniqueness of the gem and its ability to stand out.
Experts at the lab will use these parameters to calculate a point value to communicate the beauty and rarity of a stone in one number.
High-quality gems receiving at least 75 out of 100 points will qualify for a rating.
Additionally, the gems will be assigned a designation based on their Gübelin Points rating: “exceptional” for those rated 100-97.5; “outstanding” for scores 97.4-95; “excellent” for those receiving 94.9-92.5; “superior” for 92.4-90 points; “fine” for 89.9-85 points; “good”’ for 84.9-80; and “fair” for 79.9-75 points.
The point system will allow the trade to be able to compare colored gems and assist in buying decisions, the lab said.
Currently, if you give someone in the trade a color and budget, they could come back with any number of options, Gübelin said.
“It would be much more efficient to have additional information saying, ‘I want a blue sapphire, 3 carat with nice color and in rating of 85 or 90.’ That already starts reducing the number of possibilities tremendously. It will help to get much closer to what’s desired.”
This will also allow consumers to better understand colored gemstones.
The lab developed the Gübelin Gemstone Rating for high-quality mined colored stones. Stones subjected to heavy treatments and lab-grown gems fall outside of its scope.
“The gemstone rating offers more orientation and we think more people will be interested in colored gemstones,” Gübelin said. “End-consumer will profit—and of course the industry, too.”
After some time, the service will be offered for a fee of 100 CHF (about $110 at current exchange rates) for a Gemstone Rating in combination with a gemological report.
A rating on its own costs 250 CHF (about $274), and the lab said it will give ratings to stones with reports from another lab.
The Gübelin Gemstone Rating is currently available from the company’s Lucerne laboratory only.
The Latest

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.


Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
























