From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
Undisclosed and still unpunished
The lawsuit filed by one-time Gemesis CEO Stephen Lux against his former company in U.S. Circuit Court in Florida is ongoing, with the latest filing in the case coming earlier this month.
On March 1, Gemesis Diamond Company (f/k/a The Gemesis Corporation) filed a motion to disqualify Spivey & Fallon, P.A. as co-counsel for Lux namely because one of the partners in the firm, Cynthia L. Fallon, is Lux’s wife.In the suit, Gemesis states that Fallon had an “intimate relationship with both the confidential and corporate dealings of Gemesis as well as personal matters relating to Mr. Lux, individually. As a result, Ms. Fallon wore ‘two hats:’ corporate representation for Gemesis and personal representation for Mr. Lux.”
In addition, the suit states that Fallon and her current law partner, Barry Spivey, previously worked at a law firm that served as outside counsel for Gemesis. All of this adds up to a conflict of interest for the firm to represent Lux in his current lawsuit, Gemesis claims, and the company wants Spivey & Fallon removed.
It’s an interesting wrinkle, to be sure, and it’s a case we will certainly continue to follow, though I don’t purport to have a guess as to how the court will rule on this particular matter, being no expert in the area of what constitutes conflict of interest among attorneys.
What I did find interesting about the filing, however, was a small paragraph regarding the apparently still-ongoing investigation by Belgian authorities into the parcel of hundreds of undisclosed synthetic diamonds that surfaced at the International Gemological Institute laboratory in Antwerp last spring, diamonds that have been linked to Gemesis/Su-Raj Diamonds, though no criminal charges have been brought in the case.
“Ms. Fallon was involved in the sensitive matter regarding the Belgian investigation into the relationship between Gemesis and Su-Raj Diamonds,” court documents state. “Ms. Fallon has intimate knowledge regarding the investigation and subpoena, as well as the circumstances surrounding the investigation.”
The paragraph, admittedly, doesn’t tell us much but at least we know the investigation is ongoing, which is more than I can get out of anyone officially involved with the case, either here or in Belgium.
The lead investigator in Antwerp (which is where I’ve been told to direct my inquiries about the case) is Agim De Bruycker. Although I received no reply from him regarding my inquiry about the case a few months ago, I decided to reach out again when news broke of the multi-million dollar heist at the Brussels airport late last month.
This time he replied--eureka!--but only to
I assume that this secrecy only lasts as long as the investigation is ongoing and we will eventually hear what, if anything, will be done to those parties that attempted to pass off a relatively large parcel of lab-grown diamonds as natural.
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.























