The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
The droids they’re looking for
What do you create for a man who proposed to his girlfriend with an R2-D2 engagement ring around Halloween while dressed as Charlie Brown from the Peanuts? The answer is simple: a C-3PO wedding band.
This past fall, Pittsburgh-based custom jewelry designer Paul Michael Bierker made headlines with the R2-D2 engagement ring, crafted in 14-karat X1 white gold, an alloy available through Stuller, custom-cut sapphires, diamonds and one ruby for the red light that appears below the droid’s eye. (This light is technically known as the “processor state indicator;” thank you Wookieepedia.)
Bierker said he created the ring after the client, a New Jersey tattoo artist who was dating his tattoo shop co-worker, posted images of what he had in mind on CustomMade.com, a website that connects clients searching for custom-made objects with the artists who can create them.
The jeweler, who sells both to private clients and via The Collection, a retail store in Pittsburgh that carries the work of several different designers, highly recommends the site. He says it netted him more than $100,000 in gross sales this past year. The fee to join is only $1 and while the site takes a 10 percent cut of whatever you sell, he said that is nothing compared to the total cost of sales inherent in running a retail store.
He said he connected with the client who made the R2 posting immediately, “of course” jumping at the chance to make Star Wars-related jewelry.
“I was a kid of the 70s,” Bierker said. “That’s the Holy Grail of awesomeness.”
With Bierker in Pennsylvania and his client in New Jersey, the two collaborated over the Internet to create the engagement ring. Now it’s on to a wedding-band version of R2-D2’s droid partner-in-crime, C-3PO, for him. The ring will be crafted in--what else?--yellow gold using brown brilliant-cut and rough diamonds.
While Bierker can’t share his C-3PO sketches just yet, the R2-D2 ring begat a number of other Star Wars-related jobs, not surprising for an über-popular movie franchise that has to have one of the biggest merchandising followings in history.
There is the Death Star engagement ring (below, left), a 10.5 mm silver-grey Tahitian pearl with black incised into the surface and white or black diamonds available in the shank, and a pair of R2-D2 wedding bands (below, right).
Bierker also has a number of other designs influenced by popular movie and book franchises that can be viewed on his Facebook page.
The designer said he while he won’t duplicate the original R2-D2 engagement ring, he has, with permission of the client, created
It’s just the force that’s with him.
“I don’t reproduce this ring. I could make (a lot more money),” he said. “But that’s sort of how we go. I tend to be really personally connected to my customers.”
The Latest

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.


From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

























