The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
Tiffany Teases Its Most Expensive Jewel Ever
It features a diamond weighing more than 80 carats.

New York—It’s the start of a brand-new year, but Tiffany & Co. is already looking to 2022.
That’s when the jeweler will offer its most expensive jewel ever, a redesign of a high jewelry necklace it originally showcased at the 1939 World’s Fair.
The original design featured an aquamarine as its focal point among a plethora of diamonds.
Now, Tiffany explained, the necklace has been updated with an “extraordinary” oval diamond weighing more than 80 carats, the largest diamond the jeweler has ever offered for sale.
The theme of 1939 World’s Fair, which took place in New York, was “Dawn of a New Day.” Tiffany presented the high jewelry necklace to fair visitors to fête the opening of its flagship store on 57th Street and Fifth Avenue.
More than 80 years later, the jeweler will come full circle, unveiling the updated jewel next year in conjunction with the reopening of its New York City flagship on Fifth Avenue, currently under extensive renovation.
The new oval, D-color, internally flawless center stone was responsibly sourced in Botswana, Tiffany said, as a testament to the company’s commitment to traceability.
RELATED CONTENT: Tiffany Is Now Sharing the Entire Diamond Journey
Tiffany Chief Gemologist Victoria Reynolds said in a statement: “What better way to mark the opening of our transformed Tiffany flagship store in 2022 than to reimagine this incredible necklace from the 1939 World’s Fair, one of our most celebrated pieces when we opened our doors on 57th Street and Fifth Avenue for the first time.
“The new necklace perfectly reflects our brand heritage as a New York luxury jeweler, whose founder was known as the ‘King of Diamonds.’”
Tiffany technically has worked with a larger diamond, the “Tiffany Diamond,” the yellow stone weighing more than 128 carats that Lady Gaga wore to the 2019 Oscars, but it has never been offered for sale.
The Latest

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Sponsored by The INSTORE Jewelry Show 2025


Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Production at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.

A new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.

The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.

It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.

The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.

The auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.

Jake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.

The “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

Eric Ford will step into the role, bringing with him decades of experience.

In addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.

The “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.

The seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.

The New England jeweler is hosting a bridal event for the month of August.

The trade-only event will host its debut fair in the Emerald City later this month.

Its sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.

For its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

Inspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.