Majors

Tiffany Teases Its Most Expensive Jewel Ever

MajorsJan 07, 2021

Tiffany Teases Its Most Expensive Jewel Ever

It features a diamond weighing more than 80 carats.

20210107_tiffany1.jpg
Tiffany is reimagining an archival high jewelry necklace, updating it with a D-color, internally flawless oval diamond weighing more than 80 carats. (Photo courtesy of Tiffany & Co.)

New York—It’s the start of a brand-new year, but Tiffany & Co. is already looking to 2022.

That’s when the jeweler will offer its most expensive jewel ever, a redesign of a high jewelry necklace it originally showcased at the 1939 World’s Fair.

The original design featured an aquamarine as its focal point among a plethora of diamonds.

Now, Tiffany explained, the necklace has been updated with an “extraordinary” oval diamond weighing more than 80 carats, the largest diamond the jeweler has ever offered for sale.

The theme of 1939 World’s Fair, which took place in New York, was “Dawn of a New Day.” Tiffany presented the high jewelry necklace to fair visitors to fête the opening of its flagship store on 57th Street and Fifth Avenue.

More than 80 years later, the jeweler will come full circle, unveiling the updated jewel next year in conjunction with the reopening of its New York City flagship on Fifth Avenue, currently under extensive renovation.


A photograph of the aquamarine and diamond necklace from the 1939 World’s Fair (Photo courtesy of Tiffany & Co. Archives)

The new oval, D-color, internally flawless center stone was responsibly sourced in Botswana, Tiffany said, as a testament to the company’s commitment to traceability.

RELATED CONTENT: Tiffany Is Now Sharing the Entire Diamond Journey

Tiffany Chief Gemologist Victoria Reynolds said in a statement: “What better way to mark the opening of our transformed Tiffany flagship store in 2022 than to reimagine this incredible necklace from the 1939 World’s Fair, one of our most celebrated pieces when we opened our doors on 57th Street and Fifth Avenue for the first time.

“The new necklace perfectly reflects our brand heritage as a New York luxury jeweler, whose founder was known as the ‘King of Diamonds.’”

Tiffany technically has worked with a larger diamond, the “Tiffany Diamond,” the yellow stone weighing more than 128 carats that Lady Gaga wore to the 2019 Oscars, but it has never been offered for sale.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

 Sapphire tennis necklace
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

Foundrae Palm Beach Location Exterior and Founder Beth Hutchens
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

Watches of Switzerland Mall of America store
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%

The retailer also shared an update on the impact of tariffs on watch customers.

20-Under-40-2025-LV.png
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for Members

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

AGTA Spectrum winners
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

Weekly QuizNov 06, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
G. St x Jewel Boxing Raffle for City Harvest Graphic
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food Rescue

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell
IndependentsNov 06, 2025
Cornell’s Jewelers Names New President

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: Introducing GIA Jewelry Services

Supplier Spotlight Sponsored by GIA

Trucks at Orapa diamond mine
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Ulrich Wohn
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Artifex White Diamond, Fancy Dark Yellowish Brown Diamond, and Blue Sapphire Rings
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction Debut

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

Tyla Pandora Talisman collection
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

Brilliant Earth Jane Goodall Peace Medallion
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

US Supreme Court
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case Wednesday

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Headshot of National Jeweler columnist Peter Smith
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold?

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Mellerio Jardin Pierreries Necklace
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November Birthdays

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

Weston Jewelers Fort Lauderdale store rendering
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort Lauderdale

The family-owned jeweler will open its fourth store in Florida in late 2027.

Two of the three suspects in burglary at Queens jeweler’s home
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home

The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.

Muse’s Have a Heart x Diamonds Do Good Collection on Flaviana Matata
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDG

The “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.

Christies Kashmir sapphire ring
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online Auction

The ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.

Heavenly Vices Mother Father Spinner Necklace
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’

This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.

Interpol Stolen Works of Art Database, The Louvre Museum Graphic
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing

The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.

My Next Question webinar graphic
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your Business

Experts share top tips on how to encourage positive reviews and handle negative feedback.

GIA iD100® Technology
Supplier BulletinOct 30, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Seattle PD image of Menashe & Sons Jewelers following Aug. 14 smash-and-grab robbery
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs

The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.

Alison Lou Lumière Fine Collection On-Model
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and Resin

The “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.

Buddha Mama gold skull pave huggies
TrendsOct 30, 2025
Amanda’s Style File: A Haunted Halloween

Show off your spooky side with these 12 festive jewels.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy