The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
Rolex, Patek Philippe Halt Production as Coronavirus Cases Rise
The watch giants have temporarily closed their production facilities in Switzerland.

Geneva—Rolex and Patek Philippe have temporarily closed their production facilities following a decision by Swiss authorities to declare a state of emergency amid coronavirus concerns.
Rolex has closed its facilities in Geneva, Bienne and Crissier until at least March 27, the company confirmed to National Jeweler Tuesday.
RELATED CONTENT: Baselworld Postponed Until January 2021“That date may be pushed back in function of the evolution of the epidemic and the recommendations of the authorities,” the company said in a statement.
The Swiss Federal Council has declared an “extraordinary situation” as the number of coronavirus cases rise, closing schools and placing a ban on public events.
According to the World Health Organization, there were 2,200 confirmed cases of COVID-19 and 14 deaths within Swiss borders as of Tuesday.
Switzerland has the fifth-highest number of coronavirus cases in Europe, behind Italy, Spain, France and Germany.
Patek Philippe, meanwhile, has shut down its production sites and closed its head office until at least March 27 as well.
The Geneva-based company said the reopening date may change depending on how the situation evolves.
“Keeping everyone’s safety top of mind at all times will help us to navigate this challenging period and, by doing this, we may contribute to the stabilization of the situation, hoping that we will be able to safely revert to our activities as soon as possible,” the company said in a statement.
The Latest

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Participants who attend any three Rings of Strength events will be awarded a special medal.


The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

Allison-Kaufman has received the honor for the fourth year in a row.

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

The board elected 9 new directors at its recent ICA Congress in Brazil.

Three winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.

The “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.