Majors

Saks Fifth Avenue Opens ‘The Vault’

MajorsSep 06, 2019

Saks Fifth Avenue Opens ‘The Vault’

The luxury retailer more than doubled the space dedicated to high jewelry and timepieces at its New York City flagship store.

20190906_The_Vault_Saks_Fifth_Avenue.jpg
Saks Fifth Avenue just opened The Vault, which features six jewelry shop-in-shops and eight watch boutiques, at its New York City flagship store. (Photo courtesy of Saks Fifth Avenue/Justin Bridges)
New York—Saks Fifth Avenue shoppers may now enter The Vault, a space dedicated to high jewelry and watches on the lower level of the retailer’s New York City flagship store.

The retailer worked with architecture and design firm Gensler to convert the 12,000-square-foot basement storage area of its Fifth Avenue flagship into retail space, doubling the square footage previously dedicated to jewelry.

The construction of The Vault is part of the larger renovation that included the remodeling of the jewelry department on the second floor, which opened last spring.

“We have created the ultimate luxury destination for high fine jewelry and watches in New York City,” Tracy Margolies, chief merchant at Saks Fifth Avenue, said in a press release on the opening of The Vault.

Customers are invited down into the swanky space, which opened Wednesday, by way of a designer escalator created by Dutch architect Rem Koolhaas.

The decor is modeled after the “opulent” bank interiors of the 1920s as well as the detailing present in luxury watches, featuring vault doors, leather accents, metal textures and sculptures inspired by safety deposit boxes.

There are six fine jewelry shop-in-shops occupying the space: Boucheron, Chanel, Chopard, Graff, Piaget and Repossi.

These are the first U.S. shop-in-shops for Paris-based brands Boucheron and Repossi.

Saks is the exclusive retailer in New York for Assael, Dena Kemp, Nini Jewels and Tabbah, which are sold in The Vault too along with a number of other jewelry brands, including Adam Foster Fine Jewelry, Lorraine Schwartz, Katy Briscoe, Martin Katz, Montblanc, Oscar Heyman, Piranesi, and Robert Procop, with some offering one-of-a-kind store exclusives.

SEE: One-of-a-Kind Jewelry on Display in The Vault

Customers can step into one of the two private VIP viewing rooms to get a closer look at the jewelry and watches.

Eight watch brands are in The Vault as well: Baume & Mercier, Frank Muller, Hermès, IWC Schaffhausen, Jaeger-LeCoultre, Roger Dubuis, TAG Heuer and Vacheron Constantin.

Baume & Mercier’s space will be its first vendor-designed shop in a retailer in North America.

Saks Fifth Avenue noted it now has the largest selection of men’s watches in its history.

“With a unique atmosphere and impressive merchandise selection, Saks is delivering one-of-a-kind experiences, creating personal connections with our customers and transforming the way they shop for these valuable and lifelong pieces,” President Marc Metrick said.

The Vault is the latest step in the retailer’s $250 million “Grand Renovation” plan for its New York City flagship, which also included remodeling its shoe and beauty departments.

Metrick said The Vault was the “epitome” of the retailer’s new luxury strategy, which focuses on individuality, personalization and ease.

In The Vault, an exhibition space has been set aside to feature brand partners, guest curators, special collaborations and other events.

Tiffany & Co. will be the special guest in the space for the opening weeks.

The Tiffany collection on display includes diamond earrings weighing more than 16 carats, a 6-carat fancy vivid yellow diamond ring and a necklace with a sapphire weighing more than 14 carats set in diamonds.

The International Lounge offers multilingual concierge service to cater to shoppers visiting from abroad, as well as luggage and coat storage, package pick-up and other services.

Jewelry and watch repair services also are available.

Customers can head to the International Visitors Center to take a tour of the historic flagship.

Saks has digital initiatives in the works as well, including monthly online jewelry trunk shows and exclusive digital events for top clients. 
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.
tags:

The Latest

Navneet montana sapphire
SourcingFeb 14, 2025
Navneet Gems Now Offering Unheated Montana Sapphires

The wholesale collection features material from the Rock Creek mine in a variety of colors.

Theresa Caputo &LIVY jewelry
CollectionsFeb 14, 2025
Carolyn Rafaelian Partners with ‘Long Island Medium’ Star

The “Divinely Guided” collection, created in collaboration with Theresa Caputo, features symbols that celebrate the power of connection.

Lorraine West Diamond Open Heart Ring
CollectionsFeb 14, 2025
Piece of the Week: Lorraine West’s Diamond ‘Open Heart’ Ring

Show some love on Valentine’s Day with this 14-karat yellow gold ring that features pavé diamonds.

Top Image.png
Brought to you by
3 Ways to Capitalize on America’s Newfound Love of Colored Gems

Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?

Surveillance image of Macy’s jewelry thief
CrimeFeb 13, 2025
Macy’s Employee Foils $1.5M Jewelry Theft

The employee confronted the thief, causing the suspect to flee and leave behind the suitcases full of jewelry.

Weekly QuizFeb 13, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Namdia rough diamonds
SourcingFeb 13, 2025
Namibian Diamond Co. Suspends CEO, COO After Deadly Heist

Namib Desert Diamonds also put its security manager on leave following last month’s robbery that left one employee dead.

Spectrum and Cutting Edge Buyer’s Choice awards
Events & AwardsFeb 13, 2025
AGTA Announces Buyer’s Choice Award Winners for Spectrum, Cutting Edge

AGTA recently concluded its 2025 GemFair event in Tucson and is already gearing up for next year’s show, set for Feb. 2-6, 2026.

Resolutions - 2025.jpg
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers

The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.

Royal Chain models in 14-karat gold fashion links
CollectionsFeb 13, 2025
Royal Chain Releases Its Spring 2025 Catalog

More than 400 new pieces are featured in the supplier’s latest catalog.

Azra Mehdi pink sapphire ombré heart dog tag necklace in 14-karat rose gold
TrendsFeb 13, 2025
Amanda’s Style File: Hearts for Valentine’s Day

This curation celebrates love with heart-shaped jewelry of all shapes and sizes.

Jewelers Relief Fund logo
Policies & IssuesFeb 13, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires

The fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.

3 natural diamond engagement rings by Marrow Fine, Stephanie Gottlieb, Single Stone, and Sylvie Jewelry
TrendsFeb 12, 2025
5 Engagement Ring Trends Expected to Rule 2025

From chunky bands to vintage diamond cuts and bezel settings, these are the trends experts are seeing take over the bridal market.

Jean Prounis cushion-cut diamond engagement ring
EditorsFeb 12, 2025
Q&A: Marion Fasel on the History of Diamond Engagement Rings

Fasel discusses researching her new book, the most enduring engagement ring styles, and the diamond shape Taylor Swift will pick.

De Beers Jewellers Embrace Bracelet
CollectionsFeb 12, 2025
De Beers Jewellers’ New High Jewelry Pays Homage to the Beauty of Trees

The “Essence of Nature, Chapter One” collection echoes trees and roots, literally and figuratively, through three sets of high jewelry.

Shree Ramkrishna Exports (SRK) diamonds
SourcingFeb 12, 2025
SRK Announces Notable Reduction in Greenhouse Gas Emissions

Late last year, the India-based diamond manufacturer recorded emissions per carat that are 34 percent lower than the industry average.

Peter Smith
ColumnistsFeb 12, 2025
Peter Smith: 9 Store Manager Archetypes

Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.

myGemma showroom
TechnologyFeb 12, 2025
MyGemma Now Offers Consignment Service

The secondhand reseller stocks pre-owned designer jewelry and watches, along with other luxury goods.

 Ghirardelli Chocolocket
CollectionsFeb 12, 2025
Ghirardelli Is Slipping Chocolate Into a Locket This Valentine's Day

The limited-edition “Chocolocket” fits a mini square of Ghirardelli chocolate inside.

Jewelers of America 20 Under 40 graphic
Events & AwardsFeb 11, 2025
JA Seeking Nominations for Its Next ‘20 Under 40’ Class

The program has been expanded to include a “20 Under 40” list for jewelry suppliers and is accepting nominations through Feb. 19.

Police cars with lights on
CrimeFeb 11, 2025
2 Men Charged With Selling Stolen Jewelry, Watches in NYC Diamond District

One of the men is said to be connected to the South American crew charged with burglarizing Cincinnati Bengals QB Joe Burrow’s home.

Bulgari x MB&F Serpenti watch
WatchesFeb 11, 2025
Bulgari, MB&F Launch Reimagined ‘Serpenti’ Watch

The brands immersed one of Bulgari’s most famous historical icons in MB&F’s ultra-mechanical universe of haute horlogerie.

Boucheron Power of Couture campaign
FinancialsFeb 11, 2025
Boucheron a Bright Spot as Kering’s Full-Year Sales Sink 12%

The luxury titan’s full-year performance was weighed down by struggling sales at its star brand Gucci.

Tacori Stilla ring
SurveysFeb 10, 2025
Jewelry Resilient in 2024 Even As Luxury Sales Slipped, Says Bain & Co.

Bain & Co.’s latest report on the luxury market examines why the market’s customer base is shrinking and how to appeal to consumers in 2025.

Counterfeit Cartier “Juste Un Clou” bracelet
CrimeFeb 10, 2025
Counterfeit Jewelry Kept Kentucky Customs Agents Busy in January, CBP Says

Officers in Louisville seized 28 shipments of fake jewelry and watches that would have been worth more than $27 million if genuine.

Hearts On Fire Inside Out Collection Bracelets
CollectionsFeb 10, 2025
Hearts on Fire Flips Jewelry ‘Inside Out’ in New Collection

The collection centers on the art of tailoring, inspired by designs that feature folded fabrics, such as a tuxedo lapel.

JW Marriott Hotel in Nashville Tennessee
Events & AwardsFeb 10, 2025
Select Jewelry Show Heads to Nashville

The trade show has added a new location to its fall line-up.

Jade Trau Ladybird Charm
CollectionsFeb 07, 2025
Piece of the Week: Jade Trau’s ‘Ladybird’ Charm

From the brand’s latest collection of lucky charms, the ladybird is seen as a bearer of good fortune and a ward against negative energy.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy