ColumnistsJan 21, 2025
Peter Smith: Sales Training’s Dirty Little SecretPeter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.
MajorsMay 23, 2018
Flagship Saks Fifth Avenue Debuts Renovated Jewelry Floor
“Jewelry on 2” includes private viewing rooms, repair and cleaning services, and a team of style advisers for personalized attention.
Saks Fifth Avenue refreshed the look of its jewelry department at its New York flagship to give it a more boutique, experiential feeling. The floor opened to the public Tuesday.
New York--Saks Fifth Avenue debuted the renovated jewelry department in its flagship store in New York City on Tuesday.
The 7,000-square-feet “Jewelry on 2” aims to give customers the luxury jewelry experience, Saks said, including exclusive product and private jewelry viewing rooms as well as repair and cleaning services and personalized attention from a team of style advisers.
As the name suggests, it’s located on the store’s second floor, adjacent to “Beauty 2.0,” Saks’s experiential beauty department.
The retailer said its store design and planning team partnered with design firm Gensler to create a boutique aesthetic for the jewelry department.
The firm gave it modern finishes mixed with materials in neutral shades, like “richly textured agglomerate white stone flooring,” custom wallcovering handmade with beads and mica flakes and a suspended metal and ceramic wire art installation, dubbed “Bird & Pearl,” to add a “whimsical aura.”
The space’s jewelry lineup features a mix of established and emerging designers, including Amali, Anita Ko, Aurélie Bidermann, David Webb, David Yurman, Gurhan, ILA Jewelry, Ippolita, Jacquie Aiche, John Hardy, Marco Bicego, Mikimoto, Mizuki, Pomellato, Roberto Coin, Temple St. Clair and Zoë Chicco.
It also carries brands exclusive to the Saks New York location, such as Hueb, Etho Maria, Messika, Nina Gilin, Tomasz Donocik and more.
“Jewelry on 2 offers our clients an intimate, well-rounded shopping experience, one filled with unique services and offerings,” said Marta Nowakowski, vice president, divisional merchandise manager at Saks.
“Located on the second floor of our flagship, Jewelry on 2 has over 40 brands, expert Saks Style Advisors and two private viewing jewelry rooms, which can host designer public appearances, trunk shows, pop-ups, special events and private meet-and-greets with designers and creative directors--all set in an intimate, specialty boutique environment.”
The Fifth Avenue flagship is undergoing a multi-year renovation, and Jewelry on 2 is one of two phases relating to jewelry specifically, according to Nowakowski. The second phase will open a fine jewelry boutique on the lower level called “The Vault,” set to open next year.
The move reflects fine jewelry’s increasing importance for the retailer, which also led it to open the jewelry-dedicated Saks: The Vault in Greenwich, Connecticut, in May 2017.
Editor’s Note: This story was updated on May 23 to reflect the correct opening date of Saks: The
Vault. The article erroneously stated that it was opened in fall 2015.
More on Majors
The Latest
TrendsJan 21, 2025
Amanda’s Style File: Decadent Mocha MoussePantone’s 2025 Color of the Year takes the form of jewelry through gemstones and enamel that look just as delicious as mocha mousse.
Policies & IssuesJan 21, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
SourcingJan 21, 2025
Diamonds Do Good Adds 2 Board MembersJulia Hackman Chafé and Monica Elias have joined the organization’s board of directors.
Weekly QuizJan 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsJan 17, 2025
Richemont’s Jewelry Sales Rise 14% in Holiday QuarterThe company, which owns Cartier and Van Cleef & Arpels, had a record Q3, with sales topping $6 billion.
CollectionsJan 17, 2025
Piece of the Week: Picchiotti’s Transformable ‘Classic Blue and Green’ NecklaceThe necklace features a sapphire drop weighing more than 9 carats that detaches to transform into a ring.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
IndependentsJan 16, 2025
Lux Bond & Green to Open Sixth LocationThe 127-year-old jeweler is planning to open a new store in Mystic, Connecticut.
WatchesJan 16, 2025
Timex Launches Collection of National Park WatchesThe watches’ dials feature artwork celebrating the vibrant energy and unique landscapes of six of America’s national parks.
AuctionsJan 16, 2025
Elizabeth Taylor’s Diamond Line Bracelet Going up for Auction Offered by U.K. auction house Woolley & Wallis, the yellow diamond bracelet was a gift from Taylor’s good friend Michael Jackson.
Events & AwardsJan 16, 2025
JCK Las Vegas 2025 Open for RegistrationThe jewelry trade show returns to The Venetian Expo and The Venetian Resort in Las Vegas from June 6 to 9.
EditorsJan 15, 2025
The Jewelry I’d Bid On in Christie’s Iris Apfel AuctionAssociate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
Policies & IssuesJan 15, 2025
JVC Debuts Guide to Americans with Disabilities Act ComplianceThe online guide is available for free and written with the jewelry industry in mind.
Events & AwardsJan 15, 2025
Jose Hess Design Awards Open for SubmissionsThe awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025The grading lab said the search for her successor is underway.
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and IndustryIn this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni DiesA pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall ShortThe peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand OfficerSchneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking GemfieldsGemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
TechnologyJan 13, 2025
Ultrahuman Unveils Luxury Smart RingWith versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
Policies & IssuesJan 13, 2025
Brandee Dallow Elected President of Ethical MetalsmithsThe executive brings more than two decades of industry experience to the role.
IndependentsJan 13, 2025
The Seven Pops Up in Palm BeachThe New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
TrendsJan 10, 2025
Piece of the Week: Elsa Jin’s ‘Mozi’ BroochAdrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.
SourcingJan 10, 2025
De Beers, GJEPC Partner to Promote Natural DiamondsThe pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.
