AuctionsNov 13, 2026
Historic ‘Romanov Sapphire’ Achieves $4.9M at Sotheby’sThe 197-carat Russian Crown jewel was the leading lot of Sotheby's white-glove Royal & Noble Jewels sale this week.
MajorsSep 20, 2018
Here’s What Tiffany’s New Engagement Ring Looks Like
The jeweler’s CEO teased an “innovative diamond ring concept” last month, and now it’s here.
Tiffany’s new engagement ring, the Tiffany True, is available in platinum with a square mixed-cut diamond or in 18-karat yellow gold with a yellow diamond. Engagement rings account for 21 percent of the jeweler’s sales in the Americas.
New York—Tiffany & Co.’s CEO teased an “innovative diamond ring concept” during the company’s second quarter earnings call last month, and now it’s here.
Called Tiffany True, it is the jeweler’s first new engagement ring line since 2011, when it introduced Harmony, and the first with a dedicated diamond cut since Tiffany Lucida in 1999.
With this collection, the New York-based jeweler has created what it described as a “modern masterpiece;” a clean-looking engagement ring with sleek architectural lines and a diamond that sits low on the finger, “making it functional for the modern woman.”
The setting of Tiffany True also contains a subtle detail and nod to the 181-year-old jeweler, as a beveled “T” is visible when viewed from the side.
Chief Artistic Officer Reed Krakoff called it a “supreme expression of modern love.”
RELATED CONTENT: 5 Engagement Ring Trends for 2018The minimalistic design of Tiffany True echoes what many independent jewelers reported to National Jeweler for the 50 Jewelers/50 States series in 2017: Consumers today are leaning toward cleaner styles for engagement rings, trending away from halos and fussy floral settings to simple, prong-set solitaires.
And for Tiffany, it seems simplicity never went out of style. The six-prong Tiffany Setting, which it created in 1886 and has gone to great lengths to protect, remains its No. 1 seller.
Rings in the Tiffany True line are available in platinum or 18-karat yellow gold.
The platinum rings are set with a mixed-cut white diamond that combines a brilliant-cut pavilion with a step-cut crown that Tiffany said was engineered for maximum brilliance. Although the diamond has a name—it’s also called Tiffany True—and was created specifically for this collection, a company spokesperson confirmed that it is not a patented cut.
The yellow gold versions are set with cushion-cut yellow diamonds.
Prices in the Tiffany True line start at $7,000 and go up to $197,000+. It will be in stores in North America this autumn and go worldwide in 2019.
Tiffany True is the second line designed under Reed Krakoff, who succeeded Francesca Amfitheatrof as the company’s head of design in February 2017. He introduced his first collection, “Paper Flowers,” this past spring.
It’s also the second collection to come out since former Diesel boss Alessandro Bogliolo took over as CEO in July 2017.
Under the duo, the retailer is focusing on bringing more new product to market faster. It recently
consolidated its design and engineering teams, which were working in separate offices in New York and Rhode Island, into one facility in New York City, not far from the retailer’s headquarters at 200 Fifth Ave.
More on Majors
The Latest
CollectionsNov 13, 2026
Maison Marcelle’s Bracelet Flows Like FabricThe “Équation” bracelet, our Piece of the Week, was built via 24 gold modules assembled into a piece that feels like fabric on the wrist.
IndependentsNov 13, 2026
Texas Jeweler to Close After 111 YearsAlter’s Gem Jewelry in Beaumont, Texas, is closing as Brian and Lori Alter retire to spend more time with family.
Brought to you by
DSF Antique Jewelry: Fine Jewelry, Signed Designers, and a World of Rare DiscoveriesWith over 50 years experience in the trade, DSF Antique Jewelry offers quality, craftsmanship, condition, and remarkable variety.
Events & AwardsNov 13, 2026
Tiffany & Co., CFDA Unveil Second Jewelry Designer Award Finalists Five finalists have been chosen for the Tiffany & Co. x CFDA Jewelry Designer Award’s second cycle.
Weekly QuizNov 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeNov 12, 2026
1 of 7 Men Charged in $100M Brinks Heist to Plead GuiltyThree of the other alleged perpetrators will stand trial next March, while two remain on the lam and one was deported late last year.
AuctionsNov 12, 2026
24-Carat ‘Bulgari Pink’ Diamond Sells for $14.8MUnseen for more than seven decades, the fancy intense pink diamond was the star of Christie’s Geneva jewelry auction.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
WatchesNov 12, 2026
Zadok Jewelers Now Offers Certified Pre-Owned Rolex WatchesThe curated selection is available online and at its showroom in Austin, Texas.
IndependentsNov 12, 2026
Greenberg’s Jewelers Welcomes New Fourth-Generation MembersThe next generation understands what makes the 126-year-old retailer special, said CEO and Co-President Elise Greenberg.
Lab-GrownNov 10, 2026
GIA Examines Pink Lab-Grown Diamond Made to Look NaturalThe 6-carat CVD-grown pink diamond was “deliberately modified” to mimic the appearance of a natural rough diamond, the lab said.
SourcingNov 10, 2026
Botswana in Line to Take Controlling Stake in De Beers, President Says If the Global Diamond Consortium emerges as the top bidder for De Beers, Botswana’s stake will double to 30 percent, Duma Boko said Monday.
ColumnistsNov 10, 2026
Who Checks the Facts When AI Writes Your Jewelry Copy?An incorrect AI-generated ad or product description can cost your store valuable consumer trust.
Events & AwardsNov 09, 2026
Here Are the 2027 Gem Award NomineesThese nine individuals and brands are up for a Gem Award in the Jewelry Design, Media Excellence, and Retail Innovation categories.
CrimeNov 09, 2026
Jeweler Pistol-Whipped, $900K in Jewelry Stolen During Home Invasion The incident, which happened in Miami-Dade County, serves as a reminder to jewelers of the dangers of selling and storing jewelry at home.
GradingNov 09, 2026
GIA Acquires Thousands of Gem Specimens With ‘Extraordinary’ InclusionsGIA Analytical Microscopist John Koivula curated the collection of 2,665 crystals, gems, and minerals over a 60-year span.
CollectionsNov 09, 2026
Bibi van der Velden’s Alligators Become High JewelryThe “Eclipse” collection, the brand’s first high jewelry line, centers its alligator motif in diamond and spinel jewels.
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
