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MajorsJul 09, 2018
Tiffany is Modernizing and Streamlining its Design Process
It has opened a Jewelry Design and Innovation Workshop in New York City where designers, jewelers and engineers can collaborate.
In an effort to streamline its early-stage design process, Tiffany & Co. has opened a Jewelry Design and Innovation Workshop near its New York City office where designers, jewelers and engineers can collaborate.
New York—Tiffany & Co. has announced the opening of its Jewelry Design and Innovation Workshop, a 17,000-square-foot space not far from its Manhattan office at 200 Fifth Avenue.
The workshop is intended to bring designers, jewelers, engineers and quality experts together for streamlined collaboration in one advanced location.
“The workshop was created to facilitate robust prototyping in the early design stages, which allows development speed and flexibility,” said Dana Naberezny, vice president of the Jewelry Design and Innovation Workshop. “We have direct communication in real time, and we’ve removed organizational barriers, so internal colleagues and outside suppliers can work collaboratively to explore new materials, technology and processes to fasten the pace of innovation.”
The space is an open-plan design with custom-produced mobile desk units so colleagues can congregate on a project-to-project need.
Glass dividers encourage the open, collaborative environment, which features a dedicated workshop for prototyping and 18 jewelers’ benches.
Adding to its functionality, the area has 3-D printers, laser welders, polishing stations, lathes and metal working equipment and an annealing station.
Tiffany & Co. CEO Alessandro Bogliolo said, “Tiffany & Co.’s recently opened Jewelry Design and Innovation Workshop, only steps from our New York office, allows designers, model makers and engineers to collaborate side-by-side and bring our designs to life, fostering exciting innovation both in our craftsmanship and use of precious metals and gemstones.
“Reed (Krakoff) and our design team are not bound by traditional ideas of jewelry design and neither are we in our approach to jewelry making.”
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