Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
See Tiffany’s New ‘Paper Flowers’ Jewelry
The first jewelry collection from Chief Artistic Officer Reed Krakoff is the brand’s biggest in nearly a decade.

New York—Tiffany & Co.’s first jewelry collection from Chief Artistic Officer Reed Krakoff has hit stores.
“Tiffany Paper Flowers” encompasses both high and fine jewelry, and takes its inspiration from paper flower petals that are pinned together.
The Paper Flowers iteration of the handicraft sees platinum petals accented with diamonds and secured with a platinum pin. Colored gemstones, like tanzanite, and colored diamonds, such as yellow diamonds, add pops of color throughout, and were meant to mimic the hues of irises and fireflies, Tiffany said.
“Paper Flowers is about stripping away all of the rules associated with fine jewelry,” Krakoff said in a release announcing the new collection. “Luxury shouldn’t always mean formality, so we used precious stones and the finest materials, but in a way that you can live with every day.”
Paper Flowers encompasses pendants, earrings, bracelets and rings. The collection starts at $2,500 and caps off at $790,000.
Representing the upper end of the spectrum is the high jewelry assortment, the hero piece of which is an ornate bib necklace featuring more than 68 carats of pear-shaped and round brilliant white diamonds, interspersed among platinum flowers.
A representative for Tiffany said the introduction of Paper Flowers marks the biggest jewelry launch for the American jeweler since 2009’s Tiffany Keys collection.

In 2017, the jewelry house announced it was appointing Krakoff to the new position of chief artistic officer, a position which, in addition to luxury accessories, would entail design of jewelry and overall artistic direction of the brand through stores, e-commerce, marketing and advertising.
Last fall the world got a first glance at Krakoff’s take on modernizing the Tiffany legacy with the opening of the New York City Fifth Avenue flagship store’s revamped fourth floor housing accessories and tableware, plus a new permanent café, where shoppers can literally have breakfast at Tiffany’s.
The effort was a joint venture between Krakoff and Richard Moore, Tiffany’s director of store design and visual merchandising, the company said at the time.
Tiffany Blue coffee carts handing out complimentary coffee and croissants began appearing around the city on May 1 too, and BMX bikers and skateboarders staged tricks for the occasion.
Beginning April 28, the brand deleted all previous content from its Instagram account and began releasing teaser images and videos in black and white with pops of Tiffany Blue interspersed.
On May 3, the company will unveil its new ad campaign, “Believe in Dreams,” across all social channels and in real time at 9 p.m. EST on its Facebook page. The unveiling will include a special performance at the New York City flagship store.
A post shared by Tiffany & Co. (@tiffanyandco) on May 1, 2018 at 10:10am PDT
The Latest

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.


The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.