The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.
See Tiffany’s New ‘Paper Flowers’ Jewelry
The first jewelry collection from Chief Artistic Officer Reed Krakoff is the brand’s biggest in nearly a decade.

New York—Tiffany & Co.’s first jewelry collection from Chief Artistic Officer Reed Krakoff has hit stores.
“Tiffany Paper Flowers” encompasses both high and fine jewelry, and takes its inspiration from paper flower petals that are pinned together.
The Paper Flowers iteration of the handicraft sees platinum petals accented with diamonds and secured with a platinum pin. Colored gemstones, like tanzanite, and colored diamonds, such as yellow diamonds, add pops of color throughout, and were meant to mimic the hues of irises and fireflies, Tiffany said.
“Paper Flowers is about stripping away all of the rules associated with fine jewelry,” Krakoff said in a release announcing the new collection. “Luxury shouldn’t always mean formality, so we used precious stones and the finest materials, but in a way that you can live with every day.”
Paper Flowers encompasses pendants, earrings, bracelets and rings. The collection starts at $2,500 and caps off at $790,000.
Representing the upper end of the spectrum is the high jewelry assortment, the hero piece of which is an ornate bib necklace featuring more than 68 carats of pear-shaped and round brilliant white diamonds, interspersed among platinum flowers.
A representative for Tiffany said the introduction of Paper Flowers marks the biggest jewelry launch for the American jeweler since 2009’s Tiffany Keys collection.

In 2017, the jewelry house announced it was appointing Krakoff to the new position of chief artistic officer, a position which, in addition to luxury accessories, would entail design of jewelry and overall artistic direction of the brand through stores, e-commerce, marketing and advertising.
Last fall the world got a first glance at Krakoff’s take on modernizing the Tiffany legacy with the opening of the New York City Fifth Avenue flagship store’s revamped fourth floor housing accessories and tableware, plus a new permanent café, where shoppers can literally have breakfast at Tiffany’s.
The effort was a joint venture between Krakoff and Richard Moore, Tiffany’s director of store design and visual merchandising, the company said at the time.
Tiffany Blue coffee carts handing out complimentary coffee and croissants began appearing around the city on May 1 too, and BMX bikers and skateboarders staged tricks for the occasion.
Beginning April 28, the brand deleted all previous content from its Instagram account and began releasing teaser images and videos in black and white with pops of Tiffany Blue interspersed.
On May 3, the company will unveil its new ad campaign, “Believe in Dreams,” across all social channels and in real time at 9 p.m. EST on its Facebook page. The unveiling will include a special performance at the New York City flagship store.
A post shared by Tiffany & Co. (@tiffanyandco) on May 1, 2018 at 10:10am PDT
The Latest

Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.

“Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The deadline to submit is June 16.


Moti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.

Lichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.

Supplier Spotlight Sponsored by GIA

The miner announced plans to recommence open-pit mining at Kagem.

Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.

Associate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.

Sponsored by Instappraise

CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.

The brand’s first independent location outside of Australia has opened in Beverly Hills, California.

Cathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.

The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Its commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.

National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.

Designer Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”

Expanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

The episode about the family-owned jeweler will premiere May 17.

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.

The turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.

“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.

Set with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.