Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
See Tiffany’s New ‘Paper Flowers’ Jewelry
The first jewelry collection from Chief Artistic Officer Reed Krakoff is the brand’s biggest in nearly a decade.

New York—Tiffany & Co.’s first jewelry collection from Chief Artistic Officer Reed Krakoff has hit stores.
“Tiffany Paper Flowers” encompasses both high and fine jewelry, and takes its inspiration from paper flower petals that are pinned together.
The Paper Flowers iteration of the handicraft sees platinum petals accented with diamonds and secured with a platinum pin. Colored gemstones, like tanzanite, and colored diamonds, such as yellow diamonds, add pops of color throughout, and were meant to mimic the hues of irises and fireflies, Tiffany said.
“Paper Flowers is about stripping away all of the rules associated with fine jewelry,” Krakoff said in a release announcing the new collection. “Luxury shouldn’t always mean formality, so we used precious stones and the finest materials, but in a way that you can live with every day.”
Paper Flowers encompasses pendants, earrings, bracelets and rings. The collection starts at $2,500 and caps off at $790,000.
Representing the upper end of the spectrum is the high jewelry assortment, the hero piece of which is an ornate bib necklace featuring more than 68 carats of pear-shaped and round brilliant white diamonds, interspersed among platinum flowers.
A representative for Tiffany said the introduction of Paper Flowers marks the biggest jewelry launch for the American jeweler since 2009’s Tiffany Keys collection.

In 2017, the jewelry house announced it was appointing Krakoff to the new position of chief artistic officer, a position which, in addition to luxury accessories, would entail design of jewelry and overall artistic direction of the brand through stores, e-commerce, marketing and advertising.
Last fall the world got a first glance at Krakoff’s take on modernizing the Tiffany legacy with the opening of the New York City Fifth Avenue flagship store’s revamped fourth floor housing accessories and tableware, plus a new permanent café, where shoppers can literally have breakfast at Tiffany’s.
The effort was a joint venture between Krakoff and Richard Moore, Tiffany’s director of store design and visual merchandising, the company said at the time.
Tiffany Blue coffee carts handing out complimentary coffee and croissants began appearing around the city on May 1 too, and BMX bikers and skateboarders staged tricks for the occasion.
Beginning April 28, the brand deleted all previous content from its Instagram account and began releasing teaser images and videos in black and white with pops of Tiffany Blue interspersed.
On May 3, the company will unveil its new ad campaign, “Believe in Dreams,” across all social channels and in real time at 9 p.m. EST on its Facebook page. The unveiling will include a special performance at the New York City flagship store.
A post shared by Tiffany & Co. (@tiffanyandco) on May 1, 2018 at 10:10am PDT
The Latest

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.


While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.