From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
Give tooth a chance
The dentist who made news when he paid more than $30,000 for music legend John Lennon’s rotten tooth last fall is now in the jewelry business, sort of. Dr. Michael Zuk, a New York-born dentist who has been practicing in...
The dentist who made news when he paid more than $30,000 for music legend John Lennon’s rotten tooth last fall is now in the jewelry business, sort of.
Zuk, who already has launched a number of charitable initiatives surrounding the tooth, said he is going to do a little bit of drilling and put the resulting dust aside for the pendants. The dust from the tooth, which he has identified as a wisdom tooth though he’s unsure if it was upper or lower, then will be placed in a very small container that will be inserted inside the pendant via an opening at the bottom.
Think of it like a locket but instead of a picture of your sweetheart, the pendant will contain tooth dust
“I am not going to pulverize the tooth,” Zuk said. “My goal is to keep most of the tooth intact.”
The pendants (pictured here) will retail for $1,200 and are available on a made-to-order basis on Ari Soffer’s site. (While the Los Angeles-based Soffer designs for many celebrities--he’s created jewelry for Axl Rose and Slash of Guns ‘n Roses fame, among others--this may be his first foray into jewelry that’s actually contains the genetic material of a rock star.)
Zuk said a portion of the proceeds from the Lennon DNA pendant will go to Smile Train, which helps provide surgery for and treat children with cleft lip and palate. “These children are outcasts in the cities and towns they live in. [These operations] just completely change their lives,” he said.
While they’ll start with a limited number, likely just 25, of the sterling silver design, he said the line could be expanded to include more elaborate DNA pendants with diamonds.
In the meantime, Zuk will be waiting for orders for Lennon tooth dust to filter in from California and safeguarding his piece of The Beatles front man, noting that it may be something he donates to a museum one day.
“I’ll try to share it the best I can and hopefully not lose it,” he said. “But if I do lose it people will always have a little memento.”
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.























