The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
Stephen Webster to design line for Hearts On Fire
The Boston-based company is pairing with the English designer to bring his innovative look to the diamond brand.
Las Vegas--Hearts On Fire announced Sunday that it will collaborate with London-based designer Stephen Webster to bring his innovative look to the diamond brand.
The British designer will create a high-end, all diamond jewelry collection as well as a bridal collection for Hearts On Fire, to be sold in select Hearts On Fire and Stephen Webster retail locations in North America, Europe and China. Prices will range from $10,000 to $1 million.
The debut collection is slated for launch in the first quarter 2016, though a company spokesperson noted that the collaboration is a multi-year partnership that will provide a variety of designs beyond the initial collection launch, including both fashion and bridal collections.
“As the Hearts On Fire brand takes on a stronger global footprint, we recognize the importance of elevating our design offering with greater variety in both high-end fashion and bridal,” said Hearts On Fire Chief Marketing Officer Caryl Capeci. “By partnering with world-class jewelry designers, such as Stephen Webster, we are able to expand the breadth of design and offer something completely new to our raving Hearts On Fire fans around the world.”
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