From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
Diamond eyes are watching you...
Over the years, we’ve seen any number of unusual uses for, and products comprised of, precious gemstones and metals. Most recently in this blog, our fashion editor, Hannah Connorton, told us about an Italian company that has created karat-gold tattoos....
Over the years, we’ve seen any number of unusual uses for, and products comprised of, precious gemstones and metals. Most recently in this blog, our fashion editor, Hannah Connorton, told us about an Italian company that has created karat-gold tattoos.
I, personally, am a lifelong wearer of glasses, and now contacts. (I got my first pair of glasses in the first grade. They had one of the Peanuts characters on them, presumably to make me feel better about being the first kid in school with glasses. It did not work.) So, the main question that came to mind when I read about these contact lenses was, how comfortable can they be?
According to what the lenses’ creator Chandrashekhar Chawan told Today, he uses Boston Scleral lenses to create the diamond-studded contacts. These lenses are apparently prescribed for people with severe eye diseases, and one eye doctor interviewed described them as “cumbersome” and “bulky” contacts that have to be filled with saline solution before they are inserted into the eye.
So, the answer to my question seems to be: not very.
From what I can tell in the photos posted online, the diamonds and gold are set in a circle around the iris, much in the same way the color to applied to colored contact lenses that turn brown eyes to blue or green.
Chawan told Today that he was inspired to creating the twinkling eye aids after his wife had diamonds planted into her teeth during a visit to the dentist’s office.
No word on if she’ll be the first to sport her husband’s diamond-studded contact creation but, if she is, one can only assume he’ll cut her a break on the lenses’ $15,000 price tag.
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.























