Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
Video: How to tell if your store is being cased
Since nearly all crimes against jewelers are perpetrated by someone who has been watching the store, Jewelers Mutual has created a video to help retailers train their staff on the signs of casing.
New York--Warning signs that a store is being cased can occur over a few days or even weeks, but it takes more than just compiling mental notes about such incidents to protect a store against crime.
One of the easiest and most cost-effective ways that a jeweler can protect against this is training employees to identify, document and refer to a suspicious incident logbook, according to Jewelers Mutual Insurance Company.
The company created a new video in its Secure Business Series to help retailers learn how to engage employees so that they know what to look for, jot it down when they see suspicious behavior and begin identifying patterns.
WATCH: The new video from Jewelers Mutual that is designed to educate store employees on the signs of casing
One of the first steps would be ensuring that store staff knows what suspicious behavior looks like.
For example, individuals in the store who are more interested in the store layout and security features than actual product or those who avoid eye contact or conversation should be considered suspicious.
Immediately after a suspicious incident, a store associate should log the date, time, behavior and identifying characteristics of the individuals and/or vehicles involved. In creating these entries and referring to them regularly, the team can identify patterns and prevent crimes as well as share trends with local law enforcement, Jewelers Mutual said.
The insurance company also emphasized staying on top of and sharing Jewelers’ Security Alliance alerts with employees and any other local crime prevention networks in which the store may participate.
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