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Imagine Bridal launches co-op program for retailers
The brand’s new digital co-op program is designed to provide jewelers with an integrated digital media strategy to build and strengthen their online presence.
Great Neck, N.Y.--Imagine Bridal has introduced a digital co-op program for its retail partners that will allow them to leverage an integrated digital media strategy.
The program will include Facebook advertising and paid search with highly targeted messaging, according to the brand. It also will provide retailers will valuable insights into their products and potential clients.
The program is available to retailers at a minimum buy-in. Additionally, Imagine Bridal said that it would pay for sixth months of Facebook advertising for retailers for qualifying levels of participation, to help them build and strengthen their online presences and direct consumers to their websites.
In addition to the digital program, Imagine Bridal also will provide retailers with other opportunities in more traditional methods of advertising including billboards, radio and print, among others.
For more information about Imagine Bridal’s co-op program, contact Simon Hakimian or Raymond Hak at 800-869-0708 or mail@imaginebridal.com.
Founded more than 40 years ago by Fred Hakimian, Imagine Bridal currently is in its second generation of ownership, led by his sons Rodney and Brian, and has a presence in more than 200 independent retailers across the country.
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