From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
Want (what might be) Penelope Cruz’s ring?
Rumors have been swirling for the past few weeks that Penelope Cruz and boyfriend Javier Bardem are engaged. The notoriously private couple has yet to confirm anything, but one jewelry company is already offering a replica of what is supposedly...
Rumors have been swirling for the past few weeks that Penelope Cruz and boyfriend Javier Bardem are engaged. The notoriously private couple has yet to confirm anything, but one jewelry company is already offering a replica of what is supposedly Cruz's engagement ring.
The Nine actress has been spotted out and about sporting on her left ring finger what seems to be a large sapphire surrounded by small diamonds, and now The Natural Sapphire Co. is offering up its own take (rendering seen above and below).
Up for grabs, at the price of $11,500, is a 2.58-carat natural blue sapphire circled with a halo of colorless diamonds.
It's a gorgeous ring, and I love the idea of brides doing something different and diverging from the diamond. I'm not so sure, though, that I'd love to look down at my engagement ring and think, “Penelope Cruz has the same one,” no matter that I think she's a dynamo on the big screen.
Perhaps it's just the "replica" wording that has me uneasy. But one cool thing that The Natural Sapphire Co. does is make any design changes or customizations via computer renderings before the piece is cast. That has me resting easier, and I think they've gone a smart route: bringing attention to their company (or to colored stones in general) via an event currently in the news, but allowing customers to make the piece their own.
What do you think? Would customers go for it?
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Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.























