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Gemist, Saban Onyx Partner on Retailer-Focused Customization Offering
Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.
Gemist and Saban Onyx have partnered on a new service they say is a “full-on, A-to-Z solution for any retailer that wants to sell custom.” Demos will be available at the Saban Onyx booth (#10065) at JCK Las Vegas.
Los Angeles—Jewelry technology platform Gemist has partnered with manufacturer Saban Onyx on a jewelry customization platform for retailers.
The platform combines Gemist’s propriety customer-facing jewelry customization experience, which is integrated into the retailer’s website, with Saban Onyx’s U.S.-based manufacturing capabilities.
“When it comes to custom, retailers can not only have these awesome user experiences—all the visuals are beautiful, the pricing is dynamic—but then they also can easily place an order with Saban Onyx, and they have a really fast turnaround time,” Gemist founder and CEO Madeline Fraser said in an interview with National Jeweler.
Saban Onyx, which has a factory in New York City with more than 80 employees, brings personalized service, including complimentary CAD designs and 360-degree videos, to every order.
There are no minimums, no additional fees for small or custom orders, and the turnaround time is approximately 14 business days.
“This partnership represents the future of fine jewelry retail, where technology and craftsmanship work hand in hand,” Saban Onyx President Meir Saban said in a press release announcing the partnership.
“Our team is built to deliver flexibility, quality, and speed. Combined with Gemist’s platform, we’re enabling retailers to offer a truly differentiated custom experience, without the traditional limitations.”
Gemist said the partnership allows retailers to offer fully customizable collections without holding inventory, while their customers can explore options and make decisions quicker, driving higher conversion rates and average order values.
“Customization is no longer optional, it’s expected. Yet many retailers are still relying on manual processes that cost time, margin, and ultimately, customers,” Fraser said in the release.
“Our platform solves that by enabling a fully digital, highly visual experience where consumers can design in real time, understand pricing instantly, and either purchase online or walk into a store nearly ready to purchase. We power the technology layer, while Saban Onyx brings exceptional craftsmanship as our first manufacturing partner.”
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The platform combines Gemist’s propriety customer-facing jewelry customization experience, which is integrated into the retailer’s website, with Saban Onyx’s U.S.-based manufacturing capabilities.
“When it comes to custom, retailers can not only have these awesome user experiences—all the visuals are beautiful, the pricing is dynamic—but then they also can easily place an order with Saban Onyx, and they have a really fast turnaround time,” Gemist founder and CEO Madeline Fraser said in an interview with National Jeweler.
Saban Onyx, which has a factory in New York City with more than 80 employees, brings personalized service, including complimentary CAD designs and 360-degree videos, to every order.
There are no minimums, no additional fees for small or custom orders, and the turnaround time is approximately 14 business days.
“This partnership represents the future of fine jewelry retail, where technology and craftsmanship work hand in hand,” Saban Onyx President Meir Saban said in a press release announcing the partnership.
“Our team is built to deliver flexibility, quality, and speed. Combined with Gemist’s platform, we’re enabling retailers to offer a truly differentiated custom experience, without the traditional limitations.”
Gemist said the partnership allows retailers to offer fully customizable collections without holding inventory, while their customers can explore options and make decisions quicker, driving higher conversion rates and average order values.
“Customization is no longer optional, it’s expected. Yet many retailers are still relying on manual processes that cost time, margin, and ultimately, customers,” Fraser said in the release.
“Our platform solves that by enabling a fully digital, highly visual experience where consumers can design in real time, understand pricing instantly, and either purchase online or walk into a store nearly ready to purchase. We power the technology layer, while Saban Onyx brings exceptional craftsmanship as our first manufacturing partner.”
The partnership with Saban Onyx is an expansion of Gemist’s visualization and customization technology for designer brands, which the company introduced when it broke into the jewelry industry a few years ago.
“They [jewelry designers] were bringing us their designs,” Fraser explained in the interview. “It’s their inventory, their designs; they were giving us their CADs. We were building out the ‘Designer’ experience with their jewelry.”
Save for the occasional bespoke customer, custom work for most retailers lies in the arena of what Fraser described as “minor swaps,” like changing the metal or the center stone.
“The majority of their revenue and the majority of things they are CAD-ing all the time and tweaking are completely repeatable, because they are classic styles,” she said.
She realized the Gemist experience could be adapted for retailers, but she needed a partner on the manufacturing side to make the jewelry.
“We’re taking these features and putting white-label jewelry behind them,” she said.
The new platform retains the same look as the brand-focused tool but is built for classic styles.
It is launching with a focus on bridal, including engagement rings and eternity bands.
It includes the “Designer” experience, complete with real-time photorealistic 3D renders, 360-degree views and on-model visualization, as well as access to more than 2,000 customizable designs.
Retailers can curate the assortments, pricing, and diamond or gemstone feeds within the tool, Fraser said, creating white-label lines that reflect their store’s brand.
The platform is compatible with Shopify and other e-commerce platforms.
On the consumer side, customers have access to education at every step, and can save and share designs, order immediately or book an appointment to complete their purchase in-store, Fraser said.
Other features include the “Stack Studio,” which lets consumers see what their engagement ring will look like with different wedding bands, and the “Stone Marketplace,” which allows for live gemstone inventory integration with preferred stone vendors and/or existing retailer inventory.
Subscriptions to the platform start at $299 per month, depending on selected categories and features.
For both engagement rings and eternity brands, it is $449 per month.
Fraser said the platform is designed to expand beyond bridal, with additional categories, including fashion and stackable jewelry, planned for rollout with Saban Onyx and other manufacturing partners.
To explore Gemist’s platform or schedule a demo, visit the company’s website or contact hello@gemist.io.
To see the technology in person, visit Gemist at the Saban Onyx booth (#10065) at JCK Las Vegas, May 29 to June 1 at the Venetian Expo.
Appointments can be scheduled here.
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