TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden
“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
The campaign showcases pieces using Fope’s “Flex’it” system like the bracelet seen left from the “Eka” collection as well as its “Novecento” mesh design featured in pieces like the slider necklace seen right from the “Aria” collection.
Vicenza, Italy—Fope has announced its latest campaign and 18 new jewelry pieces set to debut next month.
For 2026, the nearly 100-year-old brand has released its “The Golden Now” campaign.
The campaign celebrates the “here and now,” said the brand, with positive, sun-filled, contemporary imagery and a short film.
It highlights the value of the present and the moments of awareness that shape it while drawing inspiration from Fope’s two signature mesh styles seen throughout its offerings—“Eka” and “Novecento.”
Fope is known for its patented “Flex’it” system that uses microscopic 18-karat gold springs inserted in its mesh design of weaved gold to make the jewelry elastic and flexible.
The Golden Now campaign is an expression of jewelry that is designed to live in every day and is captured in images showing moments of joy and contentment with natural ease.
It reflects the essence of the brand, its contemporary creativity, and heritage, said the brand.
Fope was founded in 1929 by goldsmith Umberto Cazzola in Vicenza, Italy.
The campaign was shot by photographer Philip Gay and includes the brand’s most “visually striking” pieces and bestsellers alongside a selection of its new debuts for 2026.
The Golden Now was released at the end of January and will be seen across digital platforms, at retail partners, and on billboards worldwide throughout the year.
It can also be seen on Fope’s website and social media platforms.
Related stories will be right here …
For 2026, the nearly 100-year-old brand has released its “The Golden Now” campaign.
The campaign celebrates the “here and now,” said the brand, with positive, sun-filled, contemporary imagery and a short film.
It highlights the value of the present and the moments of awareness that shape it while drawing inspiration from Fope’s two signature mesh styles seen throughout its offerings—“Eka” and “Novecento.”
Fope is known for its patented “Flex’it” system that uses microscopic 18-karat gold springs inserted in its mesh design of weaved gold to make the jewelry elastic and flexible.
The Golden Now campaign is an expression of jewelry that is designed to live in every day and is captured in images showing moments of joy and contentment with natural ease.
It reflects the essence of the brand, its contemporary creativity, and heritage, said the brand.
Fope was founded in 1929 by goldsmith Umberto Cazzola in Vicenza, Italy.
The campaign was shot by photographer Philip Gay and includes the brand’s most “visually striking” pieces and bestsellers alongside a selection of its new debuts for 2026.
The Golden Now was released at the end of January and will be seen across digital platforms, at retail partners, and on billboards worldwide throughout the year.
It can also be seen on Fope’s website and social media platforms.
Fope also announced it has designed 18 new pieces that are slated to be released in May.
The new debuts expand on five of its key collections—“Eka,” “Love Nest,” “Panorama,” “Prima,” and “Vendôme.”
Each design reinterprets the brand’s gold mesh with modern decorative elements, including diamond pavé on its existing motifs and diamond rondelles added onto its mesh.
The new pieces were inspired by the concept of “coded couture.”
Fope explained that this is an interpretation of its historical values now seen through a contemporary lens to drive the brand’s vision towards the future.
The “Aura” necklace from the “Prima” collection with 18-karat yellow, rose, and white gold accented by diamonds ($15,580)
The “Twins” ring featuring 18-karat yellow gold and diamonds in white gold from the “Prima” collection ($4,990)
From the “Eka” collection is a “Must Have” ring in 18-karat gold with a ruthenium finish ($4,690)
The 18-karat yellow gold “Maori” bracelet from the “Eka” collection featuring diamonds set in 18-karat white gold ($20,340)
There will be six new pieces in the Eka collection, two in the Love Nest collection, one in the Panorama collection, six in the Prima collection, and three in the Vendôme collection.
The new jewels span earrings, necklaces, bracelets, and rings, all crafted in 18-karat gold.
The new pieces retail from about $5,000 to $25,000.
Fope unveiled the designs during Vicenzaoro in September, and they will be available later this year online and in-store through its curated network of authorized retailers worldwide.
In the United States, Fope is available at retailers including Bloomingdale’s, James & Co. Jewelers, and Barons Jewelers.
More on Collections
The Latest
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
Weekly QuizJun 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball WatchThe beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail ExperienceThe Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical CraftsmanshipThe Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
