TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden
“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
The campaign showcases pieces using Fope’s “Flex’it” system like the bracelet seen left from the “Eka” collection as well as its “Novecento” mesh design featured in pieces like the slider necklace seen right from the “Aria” collection.
Vicenza, Italy—Fope has announced its latest campaign and 18 new jewelry pieces set to debut next month.
For 2026, the nearly 100-year-old brand has released its “The Golden Now” campaign.
The campaign celebrates the “here and now,” said the brand, with positive, sun-filled, contemporary imagery and a short film.
It highlights the value of the present and the moments of awareness that shape it while drawing inspiration from Fope’s two signature mesh styles seen throughout its offerings—“Eka” and “Novecento.”
Fope is known for its patented “Flex’it” system that uses microscopic 18-karat gold springs inserted in its mesh design of weaved gold to make the jewelry elastic and flexible.
The Golden Now campaign is an expression of jewelry that is designed to live in every day and is captured in images showing moments of joy and contentment with natural ease.
It reflects the essence of the brand, its contemporary creativity, and heritage, said the brand.
Fope was founded in 1929 by goldsmith Umberto Cazzola in Vicenza, Italy.
The campaign was shot by photographer Philip Gay and includes the brand’s most “visually striking” pieces and bestsellers alongside a selection of its new debuts for 2026.
The Golden Now was released at the end of January and will be seen across digital platforms, at retail partners, and on billboards worldwide throughout the year.
It can also be seen on Fope’s website and social media platforms.
Related stories will be right here …
For 2026, the nearly 100-year-old brand has released its “The Golden Now” campaign.
The campaign celebrates the “here and now,” said the brand, with positive, sun-filled, contemporary imagery and a short film.
It highlights the value of the present and the moments of awareness that shape it while drawing inspiration from Fope’s two signature mesh styles seen throughout its offerings—“Eka” and “Novecento.”
Fope is known for its patented “Flex’it” system that uses microscopic 18-karat gold springs inserted in its mesh design of weaved gold to make the jewelry elastic and flexible.
The Golden Now campaign is an expression of jewelry that is designed to live in every day and is captured in images showing moments of joy and contentment with natural ease.
It reflects the essence of the brand, its contemporary creativity, and heritage, said the brand.
Fope was founded in 1929 by goldsmith Umberto Cazzola in Vicenza, Italy.
The campaign was shot by photographer Philip Gay and includes the brand’s most “visually striking” pieces and bestsellers alongside a selection of its new debuts for 2026.
The Golden Now was released at the end of January and will be seen across digital platforms, at retail partners, and on billboards worldwide throughout the year.
It can also be seen on Fope’s website and social media platforms.
Fope also announced it has designed 18 new pieces that are slated to be released in May.
The new debuts expand on five of its key collections—“Eka,” “Love Nest,” “Panorama,” “Prima,” and “Vendôme.”
Each design reinterprets the brand’s gold mesh with modern decorative elements, including diamond pavé on its existing motifs and diamond rondelles added onto its mesh.
The new pieces were inspired by the concept of “coded couture.”
Fope explained that this is an interpretation of its historical values now seen through a contemporary lens to drive the brand’s vision towards the future.
The “Aura” necklace from the “Prima” collection with 18-karat yellow, rose, and white gold accented by diamonds ($15,580)
The “Twins” ring featuring 18-karat yellow gold and diamonds in white gold from the “Prima” collection ($4,990)
From the “Eka” collection is a “Must Have” ring in 18-karat gold with a ruthenium finish ($4,690)
The 18-karat yellow gold “Maori” bracelet from the “Eka” collection featuring diamonds set in 18-karat white gold ($20,340)
There will be six new pieces in the Eka collection, two in the Love Nest collection, one in the Panorama collection, six in the Prima collection, and three in the Vendôme collection.
The new jewels span earrings, necklaces, bracelets, and rings, all crafted in 18-karat gold.
The new pieces retail from about $5,000 to $25,000.
Fope unveiled the designs during Vicenzaoro in September, and they will be available later this year online and in-store through its curated network of authorized retailers worldwide.
In the United States, Fope is available at retailers including Bloomingdale’s, James & Co. Jewelers, and Barons Jewelers.
Editors' Picks
Sponsored by
More on Collections
The Latest
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
Weekly QuizOct 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
