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Fope’s New Jewelry Debuts Are Golden
“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
The campaign showcases pieces using Fope’s “Flex’it” system like the bracelet seen left from the “Eka” collection as well as its “Novecento” mesh design featured in pieces like the slider necklace seen right from the “Aria” collection.
Vicenza, Italy—Fope has announced its latest campaign and 18 new jewelry pieces set to debut next month.
For 2026, the nearly 100-year-old brand has released its “The Golden Now” campaign.
The campaign celebrates the “here and now,” said the brand, with positive, sun-filled, contemporary imagery and a short film.
It highlights the value of the present and the moments of awareness that shape it while drawing inspiration from Fope’s two signature mesh styles seen throughout its offerings—“Eka” and “Novecento.”
Fope is known for its patented “Flex’it” system that uses microscopic 18-karat gold springs inserted in its mesh design of weaved gold to make the jewelry elastic and flexible.
The Golden Now campaign is an expression of jewelry that is designed to live in every day and is captured in images showing moments of joy and contentment with natural ease.
It reflects the essence of the brand, its contemporary creativity, and heritage, said the brand.
Fope was founded in 1929 by goldsmith Umberto Cazzola in Vicenza, Italy.
The campaign was shot by photographer Philip Gay and includes the brand’s most “visually striking” pieces and bestsellers alongside a selection of its new debuts for 2026.
The Golden Now was released at the end of January and will be seen across digital platforms, at retail partners, and on billboards worldwide throughout the year.
It can also be seen on Fope’s website and social media platforms.
Related stories will be right here …
For 2026, the nearly 100-year-old brand has released its “The Golden Now” campaign.
The campaign celebrates the “here and now,” said the brand, with positive, sun-filled, contemporary imagery and a short film.
It highlights the value of the present and the moments of awareness that shape it while drawing inspiration from Fope’s two signature mesh styles seen throughout its offerings—“Eka” and “Novecento.”
Fope is known for its patented “Flex’it” system that uses microscopic 18-karat gold springs inserted in its mesh design of weaved gold to make the jewelry elastic and flexible.
The Golden Now campaign is an expression of jewelry that is designed to live in every day and is captured in images showing moments of joy and contentment with natural ease.
It reflects the essence of the brand, its contemporary creativity, and heritage, said the brand.
Fope was founded in 1929 by goldsmith Umberto Cazzola in Vicenza, Italy.
The campaign was shot by photographer Philip Gay and includes the brand’s most “visually striking” pieces and bestsellers alongside a selection of its new debuts for 2026.
The Golden Now was released at the end of January and will be seen across digital platforms, at retail partners, and on billboards worldwide throughout the year.
It can also be seen on Fope’s website and social media platforms.
Fope also announced it has designed 18 new pieces that are slated to be released in May.
The new debuts expand on five of its key collections—“Eka,” “Love Nest,” “Panorama,” “Prima,” and “Vendôme.”
Each design reinterprets the brand’s gold mesh with modern decorative elements, including diamond pavé on its existing motifs and diamond rondelles added onto its mesh.
The new pieces were inspired by the concept of “coded couture.”
Fope explained that this is an interpretation of its historical values now seen through a contemporary lens to drive the brand’s vision towards the future.
The “Aura” necklace from the “Prima” collection with 18-karat yellow, rose, and white gold accented by diamonds ($15,580)
The “Twins” ring featuring 18-karat yellow gold and diamonds in white gold from the “Prima” collection ($4,990)
From the “Eka” collection is a “Must Have” ring in 18-karat gold with a ruthenium finish ($4,690)
The 18-karat yellow gold “Maori” bracelet from the “Eka” collection featuring diamonds set in 18-karat white gold ($20,340)
There will be six new pieces in the Eka collection, two in the Love Nest collection, one in the Panorama collection, six in the Prima collection, and three in the Vendôme collection.
The new jewels span earrings, necklaces, bracelets, and rings, all crafted in 18-karat gold.
The new pieces retail from about $5,000 to $25,000.
Fope unveiled the designs during Vicenzaoro in September, and they will be available later this year online and in-store through its curated network of authorized retailers worldwide.
In the United States, Fope is available at retailers including Bloomingdale’s, James & Co. Jewelers, and Barons Jewelers.
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