TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden
“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
The campaign showcases pieces using Fope’s “Flex’it” system like the bracelet seen left from the “Eka” collection as well as its “Novecento” mesh design featured in pieces like the slider necklace seen right from the “Aria” collection.
Vicenza, Italy—Fope has announced its latest campaign and 18 new jewelry pieces set to debut next month.
For 2026, the nearly 100-year-old brand has released its “The Golden Now” campaign.
The campaign celebrates the “here and now,” said the brand, with positive, sun-filled, contemporary imagery and a short film.
It highlights the value of the present and the moments of awareness that shape it while drawing inspiration from Fope’s two signature mesh styles seen throughout its offerings—“Eka” and “Novecento.”
Fope is known for its patented “Flex’it” system that uses microscopic 18-karat gold springs inserted in its mesh design of weaved gold to make the jewelry elastic and flexible.
The Golden Now campaign is an expression of jewelry that is designed to live in every day and is captured in images showing moments of joy and contentment with natural ease.
It reflects the essence of the brand, its contemporary creativity, and heritage, said the brand.
Fope was founded in 1929 by goldsmith Umberto Cazzola in Vicenza, Italy.
The campaign was shot by photographer Philip Gay and includes the brand’s most “visually striking” pieces and bestsellers alongside a selection of its new debuts for 2026.
The Golden Now was released at the end of January and will be seen across digital platforms, at retail partners, and on billboards worldwide throughout the year.
It can also be seen on Fope’s website and social media platforms.
Related stories will be right here …
For 2026, the nearly 100-year-old brand has released its “The Golden Now” campaign.
The campaign celebrates the “here and now,” said the brand, with positive, sun-filled, contemporary imagery and a short film.
It highlights the value of the present and the moments of awareness that shape it while drawing inspiration from Fope’s two signature mesh styles seen throughout its offerings—“Eka” and “Novecento.”
Fope is known for its patented “Flex’it” system that uses microscopic 18-karat gold springs inserted in its mesh design of weaved gold to make the jewelry elastic and flexible.
The Golden Now campaign is an expression of jewelry that is designed to live in every day and is captured in images showing moments of joy and contentment with natural ease.
It reflects the essence of the brand, its contemporary creativity, and heritage, said the brand.
Fope was founded in 1929 by goldsmith Umberto Cazzola in Vicenza, Italy.
The campaign was shot by photographer Philip Gay and includes the brand’s most “visually striking” pieces and bestsellers alongside a selection of its new debuts for 2026.
The Golden Now was released at the end of January and will be seen across digital platforms, at retail partners, and on billboards worldwide throughout the year.
It can also be seen on Fope’s website and social media platforms.
Fope also announced it has designed 18 new pieces that are slated to be released in May.
The new debuts expand on five of its key collections—“Eka,” “Love Nest,” “Panorama,” “Prima,” and “Vendôme.”
Each design reinterprets the brand’s gold mesh with modern decorative elements, including diamond pavé on its existing motifs and diamond rondelles added onto its mesh.
The new pieces were inspired by the concept of “coded couture.”
Fope explained that this is an interpretation of its historical values now seen through a contemporary lens to drive the brand’s vision towards the future.
The “Aura” necklace from the “Prima” collection with 18-karat yellow, rose, and white gold accented by diamonds ($15,580)
The “Twins” ring featuring 18-karat yellow gold and diamonds in white gold from the “Prima” collection ($4,990)
From the “Eka” collection is a “Must Have” ring in 18-karat gold with a ruthenium finish ($4,690)
The 18-karat yellow gold “Maori” bracelet from the “Eka” collection featuring diamonds set in 18-karat white gold ($20,340)
There will be six new pieces in the Eka collection, two in the Love Nest collection, one in the Panorama collection, six in the Prima collection, and three in the Vendôme collection.
The new jewels span earrings, necklaces, bracelets, and rings, all crafted in 18-karat gold.
The new pieces retail from about $5,000 to $25,000.
Fope unveiled the designs during Vicenzaoro in September, and they will be available later this year online and in-store through its curated network of authorized retailers worldwide.
In the United States, Fope is available at retailers including Bloomingdale’s, James & Co. Jewelers, and Barons Jewelers.
More on Collections
The Latest
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney StoresOnyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.
IndependentsAug 05, 2026
Atlanta Jeweler Introduces $10K MartiniSolomon Brothers Jewelers has partnered with local cocktail bar Roaring Social on a new martini garnished with a tennis necklace.
IndependentsAug 05, 2026
Another Member of the Siegel Family Joins Hamilton Jewelers Benjamin Siegel, son of President and CEO Hank Siegel, started working for the family business this week.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
MajorsAug 05, 2026
Bulgari Opens Store in San DiegoThe new space features a modern design that blends Bulgari’s Roman heritage with San Diego’s coastal spirit.
Weekly QuizJul 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeAug 04, 2026
Crew of Thieves Break Into Indiana Jeweler’s HomeFour men were charged in connection with the break-in and accused of stealing $365,000 in cash, jewelry, and designer goods.
MajorsAug 04, 2026
Pandora Hires Former Signet Board Member to Lead North American MarketAndré Branch has more than 25 years of experience with various brands, most recently serving as CEO of Ariana Grande’s cosmetics company.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
MajorsAug 04, 2026
Sasha Primak Acquires GemlokNew York-based atelier Gemlok is best known for creating the innovative “bridge” setting that became popular in the bridal market.
CrimeAug 03, 2026
Florida Man Gets 15 Years in Trio of Jewelry Store RobberiesThe 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.
WatchesAug 03, 2026
Citizen's New Spider-Man Watch Is a Collector’s DreamThe watch’s dial features an original design by Marvel comics illustrator Adam Kubert.
TrendsAug 03, 2026
Amanda’s Style File: Spinel vs. Peridot While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.
TrendsJul 31, 2026
These Pieces of the Week Are Sweet Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.
MajorsJul 31, 2026
Macy’s Iconic Red Shopping Bag Sign Torn DownThe massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.
SourcingJul 31, 2026
Gemfields’ H1 Revenue Jumps 72%The miner’s ruby and emerald auctions brought in a combined $102.9 million.
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO SaysThe goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.
Policies & IssuesJul 30, 2026
JA Heads Back to Washington as New Wave of Tariffs Takes Effect David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.
SurveysJul 30, 2026
Consumer Confidence Slips in JulySurvey respondents were concerned about the rising prices of food and groceries as well as unemployment.
Events & AwardsJul 30, 2026
Vicenzaoro Releases 2026 Education LineupThe trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.
Events & AwardsJul 30, 2026
Hillsborough Show Moves to New Location for 2026The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.
EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.
MajorsJul 29, 2026
Kevin Reilly Retires After 39 Years in the Jewelry Industry Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%Boucheron reached record sales while Pomellato found success in its signature collections.
Events & AwardsJul 29, 2026
Lauren Harwell Godfrey Designs a Flag for ArkansasShe was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
