Lionheart Celebrates 13 Years of ‘Cassandane’
The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

Co-founders and sisters Joy and Sarah Haugaard honored the milestone last week during Nowruz, the Persian New Year which is observed on the spring equinox.
“As Lionheart marks 13 years of Cassandane, the number itself feels especially fitting: a symbol of fortune and transformation, and a reminder that the most powerful designs are those that endure,” said Sarah, operations director at Lionheart.
“This Nowruz, the Cassandane collection celebrates renewal, devotion, and the timeless beauty of love … an heirloom of luck, light, and love to carry into the year ahead.”
Joy, Lionheart’s designer, first created and copyrighted the Cassandane heart motif in 2013, before the brand was founded in 2018.
Since then, the Cassandane collection has evolved into a signature line for Lionheart.
It includes heart, sun, and clover motifs, which symbolize love, light, and luck, through 18-karat yellow gold fluted medallions framed by a beaded border and diamond accents.
Joy was inspired by the Persian Empire (founded around 550 BC), specifically the love story between Queen Cassandane and Cyrus the Great.
“The romance between them really stands apart in ancient imperial history. Queens were barely recorded, but I love that Cassandane appears in historical accounts with unusual reverence,” she said.
“When she died, Cyrus is said to have ordered mourning throughout the empire, a rare decree that speaks to his depth of devotion and to the respect that Cassandane commanded. I see this collection as a celebration of female empowerment and a testament to the enduring power of true love.”
Beyond symbolizing romantic love, the heart motif is a tribute to the many forms that love can take—between partners, friends, family, and oneself.
Joy’s goal with these pieces was to create jewelry that embodied the abiding bond between Cassandane and Cyrus and serve as a tangible symbol of love to hold close, wear daily, and pass down through generations.
The Cassandane motifs are seen in medallions, rings, earrings, and bracelets.
The Cassandane collection retails from $5,000 to $40,000 and is available on the Lionheart website.
The Latest

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The updated catalog has a newly dedicated section for gift wrapping.


Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.


























