CollectionsSep 02, 2025
Stephanie Gottlieb Debuts Silver Designs in ‘All Hours’ CollabCollectionsSep 18, 2025
Ashley Zhang Launches Garçon New York
The designer, who is the creative force behind her namesake brand, has now started a new mini line focusing on chains for fathers and sons.
The styles offered by Garçon New York are available in adult and children’s sizes. Seen here are Ashley Zhang’s two sons, who wore her chains and inspired her to start this line.
New York—Ashley Zhang has broadened her offerings from one line to two.
Zhang, who is the founder and designer of Ashley Zhang Jewelry, has launched a mini line for fathers and sons called Garçon New York.
Garçon New York is a line that is centered around simple chains with a modern feel for fathers that also are wearable and cool for kids.
“At its core, Garçon New York is about simplicity, quality, and everyday wear, with pieces that can be cherished by both father and son,” said the brand.
Necklaces and bracelets are offered in different sizes across five styles that range from wheat chains to rope chains and Cuban chains.
Zhang, who is the founder and designer of Ashley Zhang Jewelry, has launched a mini line for fathers and sons called Garçon New York.
Garçon New York is a line that is centered around simple chains with a modern feel for fathers that also are wearable and cool for kids.
“At its core, Garçon New York is about simplicity, quality, and everyday wear, with pieces that can be cherished by both father and son,” said the brand.
Necklaces and bracelets are offered in different sizes across five styles that range from wheat chains to rope chains and Cuban chains.
The “Leroy” necklace featuring wheat chain in 14-karat yellow gold (smaller sizes start at $1,050, larger sizes start at $1,250)
The “Clarkson” bracelet is a rope chain that is available in 14-karat yellow or white gold, the latter of which is seen here. (smaller size $425, larger sizes start at $525)
The “Warren” bracelet is a Cuban chain in 14-karat yellow gold is available with a matte or high shine, seen here. (smaller size $1,050, larger sizes start at $1,200)
The “Perry” necklace is a solid sterling silver rope chain. (smaller sizes start at $80, larger sizes start at $90)
Zhang created Garçon New York after she noticed a gap in the market for fine and demi-fine jewelry designed for young boys.
She was constantly being asked about the chains that her husband and children were wearing, which were pieces that she made.
Her new line is meant to bridge this space by offering complementary styles for young and older men to create an effortless, modern family connection.
“As a jewelry designer, my inspiration and work expands beyond my work week and office. I absolutely love having sons but dressing them and finding special items for them is significantly harder than if I had daughters,” Zhang said.
When her first son was almost 2 years old, she made him a chain that he loved wearing, then she made one for her husband, and later one for her second son when he was old enough.
“Over time, I got so many compliments on their chains that this line just felt needed. Even though gold is currently at a record high, there is something special about these simple chains that make them perfect as keepsakes or heirlooms to pass down to their own kids someday,” she added.
While the Garçon New York brand debuted with chains on Sept. 8, Zhang said that she sees customizable pieces, different chain styles, and perhaps some simple apparel in its future.
“As for the brand, at this point, we think our draw is in our simplicity and minimalism, but of course, expansion is only natural for a product like this … We are excited to see what resonates with our customers and go from there,” Zhang said.
Garçon New York’s offerings retail from $80 to $2,250.
There are chains available in 14-karat yellow and white gold, 10-karat yellow gold, and sterling silver.
The line can be found on the Garçon New York website.
More on Collections
The Latest
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEOAs part of the transition, Joseph Nicosia has stepped into the role of COO.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
Policies & IssuesOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
