IndependentsJul 10, 2025
Steven Goldfarb to Retire, Close Alvin Goldfarb JewelerIndependentsJul 14, 2025
It’s the Summer of Love at Long’s Jewelers
The New England jeweler is hosting a bridal event for the month of August.
Long’s Jewelers will host its “Summer of Love” bridal event with savings on bridal and commitment jewelry and giveaways.
Burlington, Mass.—Long’s Jewelers is hosting its “Summer of Love” bridal event next month.
The event, held the entire month of August, will honor love in all its forms, said the New England jeweler.
“Summer of Love recognizes the many ways people commemorate love today—from engagements and anniversaries to personal milestones and everything in between,” said Craig Rottenberg, president of Long’s Jewelers.
Customers can find savings on wedding bands, anniversary rings, and engagement styles, from designers like Precision Set, Goldman, JB Star, Mark Patterson, Martin Flyer, Sylvie, Just Perfect, and Long’s own branded signature collection.
Those who make a purchase during the event will be entered for a chance to win $2,000 from Long’s to be put toward their ring.
The jeweler will also be partnering with local businesses, including Puffy Clouds Boston, Lizzie’s Bakery, and Madeleine’s Candy Shop, to bring new in-store experiences.
Related stories will be right here …
The event, held the entire month of August, will honor love in all its forms, said the New England jeweler.
“Summer of Love recognizes the many ways people commemorate love today—from engagements and anniversaries to personal milestones and everything in between,” said Craig Rottenberg, president of Long’s Jewelers.
Customers can find savings on wedding bands, anniversary rings, and engagement styles, from designers like Precision Set, Goldman, JB Star, Mark Patterson, Martin Flyer, Sylvie, Just Perfect, and Long’s own branded signature collection.
Those who make a purchase during the event will be entered for a chance to win $2,000 from Long’s to be put toward their ring.
The jeweler will also be partnering with local businesses, including Puffy Clouds Boston, Lizzie’s Bakery, and Madeleine’s Candy Shop, to bring new in-store experiences.
Long’s is also teaming up with The Newbury Boston, a luxury hotel located next door to its Newbury Street boutique, on a giveaway.
Guests who visit any of Long’s five showrooms in Massachusetts and New Hampshire can enter to win a two-night stay at The Newbury with daily breakfast at Contessa, the hotel’s rooftop restaurant.
“This unique collaboration reflects Long’s and The Newbury’s shared commitment to creating unforgettable experiences for the New England community,” said the jeweler.
Founded in 1878, the family-owned jeweler has five locations in Massachusetts and New Hampshire as well as a Rolex boutique.
For more details about the event, visit the Long’s Jewelers website.
More on Independents
The Latest
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant ApplicationsApplications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.
Weekly QuizMar 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring CatalogThe new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
MajorsMar 30, 2026
Tanishq Opens First New England LocationThe store opening marks the 10th United States location for the India-based jewelry retailer.
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals DatabaseWiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine JewelryThe “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online SaleThe highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, WatchesFormer Sotheby’s executive Tom Heap has taken on the London-based role.
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery SuspectsThe group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.
