It’s the Summer of Love at Long’s Jewelers
The New England jeweler is hosting a bridal event for the month of August.

The event, held the entire month of August, will honor love in all its forms, said the New England jeweler.
“Summer of Love recognizes the many ways people commemorate love today—from engagements and anniversaries to personal milestones and everything in between,” said Craig Rottenberg, president of Long’s Jewelers.
Customers can find savings on wedding bands, anniversary rings, and engagement styles, from designers like Precision Set, Goldman, JB Star, Mark Patterson, Martin Flyer, Sylvie, Just Perfect, and Long’s own branded signature collection.
Those who make a purchase during the event will be entered for a chance to win $2,000 from Long’s to be put toward their ring.
The jeweler will also be partnering with local businesses, including Puffy Clouds Boston, Lizzie’s Bakery, and Madeleine’s Candy Shop, to bring new in-store experiences.
Long’s is also teaming up with The Newbury Boston, a luxury hotel located next door to its Newbury Street boutique, on a giveaway.
Guests who visit any of Long’s five showrooms in Massachusetts and New Hampshire can enter to win a two-night stay at The Newbury with daily breakfast at Contessa, the hotel’s rooftop restaurant.
“This unique collaboration reflects Long’s and The Newbury’s shared commitment to creating unforgettable experiences for the New England community,” said the jeweler.
Founded in 1878, the family-owned jeweler has five locations in Massachusetts and New Hampshire as well as a Rolex boutique.
For more details about the event, visit the Long’s Jewelers website.
The Latest

The estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.


The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
![A peridot [left] and sapphires from Tanzania from Anza Gems, a wholesaler that partners with artisanal mining communities in East Africa Anza gems](https://uploads.nationaljeweler.com/uploads/cdd3962e9427ff45f69b31e06baf830d.jpg)
Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.

Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

The nonprofit has welcomed four new grantees for 2026.

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

The clothing and accessories chain announced last month it would be closing all of its stores.

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

Registration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.

Jewelry is expected to be the No. 1 gift this year in terms of dollars spent.

As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.

The new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”























