Majors

Buccellati to Expand Workforce by 500 Employees Over Next Three Years

MajorsDec 27, 2024

Buccellati to Expand Workforce by 500 Employees Over Next Three Years

The Richemont-owned company is investing in its jewelry production and watchmaking workshops.

Hand holding a Buccellati Macri bracelet
Buccellati plans to expand its workforce by more than 500 employees over the next three years.
Milan—Buccellati has announced plans to expand its workforce, looking to add more than 500 employees across its seven workshops over the next three years.

The decision to expand follows significant sales growth in recent years, said the Richemont-owned brand, noting it has established itself in Europe, North America, the Middle East, and Asia Pacific.

Its jewelry production workshops are based in Italy in the Milan, Como, and Valenza districts. Its silversmith workshop is located in the Bologna district.

Only its watchmaking workshop is based outside of Italy, located in Chiasso, Switzerland.



“These workshop expansions will clearly see young apprentice goldsmiths recruited so that they can take up this beautiful craft, one that traces its origins back to the Renaissance workshops of Florence and Venice,” said Buccellati.

It will expand its workshops in Via Brisa, Milan, and Valbrona, and acquire two workshops in Gioj in the Valenza district, employing more than 50 artisans.

The two new workshops will move to a new, larger facility, which is currently under construction. 

 Related stories will be right here … 

There will also be a new workshop built in the Como district that will employ more than 100 artisans. It will focus on the engraving work typical of Buccellati, particularly in its “Macri” collection.

At the Zola Predosa silverware production workshop, the facilities will be upgraded to accommodate 30 artisans and workshop staff.

The Chiasso watchmaking workshop will move to a new, larger location, located in the same district, where it will be able to house more than 50 watchmakers, engravers, setters, and production staff.

“All of [Buccellati’s] products are inspired by the utmost dedication to the Italian goldsmithing and silversmithing tradition. They represent the fruits of the four generations of the Buccellati family creative talent and are shaped by the hands of skilled artisans who hand down the craft from generation to generation,” said Buccellati.

Looking to recruit young apprentices, Buccellati has been partnering with several of Italy’s training institutions.

Since 2022, the company has been supporting and working with the Scuola Orafa Ambrosiana a Milano, partnering on several engraving courses.

The school is currently teaching its fifth cohort of students in the Master in Goldsmith Arts course. Previous course graduates have gone on to work in Buccellati’s workshops.

The Latest

Elise & Amy Greenberg
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg

For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.

The Retail Smiths Principal Partner Peter Smith
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?

It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.

Stephanie Gottlieb Movado watches
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist Stack

Movado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Polished diamond in tweezers
SourcingOct 15, 2026
Signet Jewelers, Richemont May Join Bidder for De Beers, Report Says

The two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.

Weekly QuizOct 15, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Wolf x Marla Aaron Some of the Things Box
CollectionsOct 15, 2026
Wolf x Marla Aaron's New Jewelry Box Is for Some (Not All) of Your Things

The “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.

Coleman Clark and Mitchell Clark
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell Clark

Fourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Manual Marcial de Gomar
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90

The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.

Tiffany & Co.’s Blue Box Café by Daniel Boulud at South Coast Plaza
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3

Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”

Chicago Responsible Jewelry Conference 2026 Graphic
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 Program

This year’s sessions feature leading voices from human rights, legal, and conservation organizations.

Stephanie Gottlieb Wholesale Lab-Grown Collection
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection Wholesale

The jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.

Sean Dunn
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean Dunn

Dunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.

Bulgari pink diamond
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' Diamond

The 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.

Greenwich St. Jewelers Island Jewel candle
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like Home

The “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.

TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner

The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.

Stock image of a person holding holidays bags
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday Season

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

Elisa Solomon x Serendipity 3 Frozen Hot Chocolate Charm
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ Charm

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

8 carat fancy blue diamond
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

Ebel sport classic watch
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5M

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.

Stock image of paper money and coins
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

Brent Neale Back to Basics Collection Pink Garnet Capsule
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

Ethical Gem Fair Brooklyn
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to Brooklyn

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Ara Chanakian Overall Design Winner
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design Contest

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

Reba McEntire belt buckle
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s Auctions

The live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.

overnght sb 1026.png
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling Experience

Sponsored by Overnight Mountings

The entrance to The Plumb Club pavilion at JCK Las Vegas
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures Mount

The supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy