IndependentsNov 25, 2024
Sophie Bille Brahe Opens First US StoreIndependentsDec 10, 2024
Sauer Opens First U.S. Store
The Brazilian jewelry brand made a home on New York City’s Madison Avenue with exclusive pieces only available at the location.
Sauer’s first storefront in the U.S. is located at 800 Madison Avenue. Its two floors are designed to combine Brazil’s Cubic Modernism with Manhattan’s Art Deco style.
New York—Sauer, a Brazilian-based brand, opened its first U.S. store in New York City last month.
Located at 800 Madison Avenue, the 1,000-square-foot store spans two floors designed by Estudio Tupi from São Paulo, Brazil.
The store combines designs from architecture in Brazil and Manhattan with Art Deco windows, Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels as a tribute to Brazilian Modernism.
The second level of Sauer’s new space hosts a salon for private appointments.
It also exhibits custom designs with rare gems and minerals from the brand’s collection that previously lived in the family museum in Rio de Janeiro for decades.
Located at 800 Madison Avenue, the 1,000-square-foot store spans two floors designed by Estudio Tupi from São Paulo, Brazil.
The store combines designs from architecture in Brazil and Manhattan with Art Deco windows, Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels as a tribute to Brazilian Modernism.
The second level of Sauer’s new space hosts a salon for private appointments.
It also exhibits custom designs with rare gems and minerals from the brand’s collection that previously lived in the family museum in Rio de Janeiro for decades.
The first floor of Sauer’s new store, with Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels, which pay tribute to Brazilian Modernism
A salon for private appointments is located on the second floor of Sauer’s Madison Avenue store.
While this store is Sauer’s first location in the U.S., the brand already has an established connection in New York City’s art scene.
“Sauer’s work is well known in New York City, where we have always sought to maintain ties and create partnerships that today give us the certainty that we are in the right place and on the right path,” said Gabriel Sauer, co-CEO of Sauer.
“Opening the first Sauer flagship outside of Brazil and on Madison Avenue is a remarkable milestone for our brand as we expand globally.”
Sauer launched the “Sauer Artist Prize” at The Armory Show in the Javits Center three years ago. The award honors an exhibiting artist of excellence with $10,000.
The 2024 winner was Oliver Herring, a Brooklyn-based visual artist.
Sauer also participates in New York Fashion Week and is currently collaborating with fashion designer Jason Wu.
Along with the opening of this new store in November, Sauer designed nine exclusive pieces available only at its Madison Avenue store.
These pieces reflect on Sauer’s three pillars—art, nature, and spirituality, said the brand.
A standout of these pieces is a serpentine-style “Suzanne” necklace that showcases a 19-carat diamond set in 18-karat yellow gold.
The “Suzanne” necklace features a 19-carat diamond set in 18-karat yellow gold (price upon request). It is a Madison Avenue exclusive.
From the “Ethos” collection, the “Star Cluster Clarity” earrings use a cluster of pearls and rock crystal to showcase 18-karat yellow gold and diamond stars ($17,300).
The “Aurora” bracelet from the “Ethos” collection has agate and quartz set in 18-karat yellow gold ($17,650).
The newness doesn’t stop here for Sauer.
The opening of its new location also coincided with the debut of the “Ethos” high jewelry collection.
It combined classic and contemporary designs across necklaces, bracelets, earrings, rings, and a brooch with emeralds, tourmalines, diamonds, and lapis.
“In partnership with artisans, the true guardians of Sauer’s codes, we work to transform stones into timeless sculptures that cross generations and surpass trends,” said Stephanie Wenk, creative director of Sauer.
“As I imagined the lives of our New York collectors and we planned for our first store outside of Brazil that would be among the finest luxury shops and art galleries on Madison Avenue, I developed an exclusive high jewelry collection with this culture and style in mind.”
More on Independents
The Latest
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
