IndependentsNov 25, 2024
Sophie Bille Brahe Opens First US StoreIndependentsDec 10, 2024
Sauer Opens First U.S. Store
The Brazilian jewelry brand made a home on New York City’s Madison Avenue with exclusive pieces only available at the location.
Sauer’s first storefront in the U.S. is located at 800 Madison Avenue. Its two floors are designed to combine Brazil’s Cubic Modernism with Manhattan’s Art Deco style.
New York—Sauer, a Brazilian-based brand, opened its first U.S. store in New York City last month.
Located at 800 Madison Avenue, the 1,000-square-foot store spans two floors designed by Estudio Tupi from São Paulo, Brazil.
The store combines designs from architecture in Brazil and Manhattan with Art Deco windows, Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels as a tribute to Brazilian Modernism.
The second level of Sauer’s new space hosts a salon for private appointments.
It also exhibits custom designs with rare gems and minerals from the brand’s collection that previously lived in the family museum in Rio de Janeiro for decades.
Located at 800 Madison Avenue, the 1,000-square-foot store spans two floors designed by Estudio Tupi from São Paulo, Brazil.
The store combines designs from architecture in Brazil and Manhattan with Art Deco windows, Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels as a tribute to Brazilian Modernism.
The second level of Sauer’s new space hosts a salon for private appointments.
It also exhibits custom designs with rare gems and minerals from the brand’s collection that previously lived in the family museum in Rio de Janeiro for decades.
The first floor of Sauer’s new store, with Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels, which pay tribute to Brazilian Modernism
A salon for private appointments is located on the second floor of Sauer’s Madison Avenue store.
While this store is Sauer’s first location in the U.S., the brand already has an established connection in New York City’s art scene.
“Sauer’s work is well known in New York City, where we have always sought to maintain ties and create partnerships that today give us the certainty that we are in the right place and on the right path,” said Gabriel Sauer, co-CEO of Sauer.
“Opening the first Sauer flagship outside of Brazil and on Madison Avenue is a remarkable milestone for our brand as we expand globally.”
Sauer launched the “Sauer Artist Prize” at The Armory Show in the Javits Center three years ago. The award honors an exhibiting artist of excellence with $10,000.
The 2024 winner was Oliver Herring, a Brooklyn-based visual artist.
Sauer also participates in New York Fashion Week and is currently collaborating with fashion designer Jason Wu.
Along with the opening of this new store in November, Sauer designed nine exclusive pieces available only at its Madison Avenue store.
These pieces reflect on Sauer’s three pillars—art, nature, and spirituality, said the brand.
A standout of these pieces is a serpentine-style “Suzanne” necklace that showcases a 19-carat diamond set in 18-karat yellow gold.
The “Suzanne” necklace features a 19-carat diamond set in 18-karat yellow gold (price upon request). It is a Madison Avenue exclusive.
From the “Ethos” collection, the “Star Cluster Clarity” earrings use a cluster of pearls and rock crystal to showcase 18-karat yellow gold and diamond stars ($17,300).
The “Aurora” bracelet from the “Ethos” collection has agate and quartz set in 18-karat yellow gold ($17,650).
The newness doesn’t stop here for Sauer.
The opening of its new location also coincided with the debut of the “Ethos” high jewelry collection.
It combined classic and contemporary designs across necklaces, bracelets, earrings, rings, and a brooch with emeralds, tourmalines, diamonds, and lapis.
“In partnership with artisans, the true guardians of Sauer’s codes, we work to transform stones into timeless sculptures that cross generations and surpass trends,” said Stephanie Wenk, creative director of Sauer.
“As I imagined the lives of our New York collectors and we planned for our first store outside of Brazil that would be among the finest luxury shops and art galleries on Madison Avenue, I developed an exclusive high jewelry collection with this culture and style in mind.”
More on Independents
The Latest
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
