IndependentsNov 25, 2024
Sophie Bille Brahe Opens First US StoreIndependentsDec 10, 2024
Sauer Opens First U.S. Store
The Brazilian jewelry brand made a home on New York City’s Madison Avenue with exclusive pieces only available at the location.
Sauer’s first storefront in the U.S. is located at 800 Madison Avenue. Its two floors are designed to combine Brazil’s Cubic Modernism with Manhattan’s Art Deco style.
New York—Sauer, a Brazilian-based brand, opened its first U.S. store in New York City last month.
Located at 800 Madison Avenue, the 1,000-square-foot store spans two floors designed by Estudio Tupi from São Paulo, Brazil.
The store combines designs from architecture in Brazil and Manhattan with Art Deco windows, Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels as a tribute to Brazilian Modernism.
The second level of Sauer’s new space hosts a salon for private appointments.
It also exhibits custom designs with rare gems and minerals from the brand’s collection that previously lived in the family museum in Rio de Janeiro for decades.
Located at 800 Madison Avenue, the 1,000-square-foot store spans two floors designed by Estudio Tupi from São Paulo, Brazil.
The store combines designs from architecture in Brazil and Manhattan with Art Deco windows, Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels as a tribute to Brazilian Modernism.
The second level of Sauer’s new space hosts a salon for private appointments.
It also exhibits custom designs with rare gems and minerals from the brand’s collection that previously lived in the family museum in Rio de Janeiro for decades.
The first floor of Sauer’s new store, with Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels, which pay tribute to Brazilian Modernism
A salon for private appointments is located on the second floor of Sauer’s Madison Avenue store.
While this store is Sauer’s first location in the U.S., the brand already has an established connection in New York City’s art scene.
“Sauer’s work is well known in New York City, where we have always sought to maintain ties and create partnerships that today give us the certainty that we are in the right place and on the right path,” said Gabriel Sauer, co-CEO of Sauer.
“Opening the first Sauer flagship outside of Brazil and on Madison Avenue is a remarkable milestone for our brand as we expand globally.”
Sauer launched the “Sauer Artist Prize” at The Armory Show in the Javits Center three years ago. The award honors an exhibiting artist of excellence with $10,000.
The 2024 winner was Oliver Herring, a Brooklyn-based visual artist.
Sauer also participates in New York Fashion Week and is currently collaborating with fashion designer Jason Wu.
Along with the opening of this new store in November, Sauer designed nine exclusive pieces available only at its Madison Avenue store.
These pieces reflect on Sauer’s three pillars—art, nature, and spirituality, said the brand.
A standout of these pieces is a serpentine-style “Suzanne” necklace that showcases a 19-carat diamond set in 18-karat yellow gold.
The “Suzanne” necklace features a 19-carat diamond set in 18-karat yellow gold (price upon request). It is a Madison Avenue exclusive.
From the “Ethos” collection, the “Star Cluster Clarity” earrings use a cluster of pearls and rock crystal to showcase 18-karat yellow gold and diamond stars ($17,300).
The “Aurora” bracelet from the “Ethos” collection has agate and quartz set in 18-karat yellow gold ($17,650).
The newness doesn’t stop here for Sauer.
The opening of its new location also coincided with the debut of the “Ethos” high jewelry collection.
It combined classic and contemporary designs across necklaces, bracelets, earrings, rings, and a brooch with emeralds, tourmalines, diamonds, and lapis.
“In partnership with artisans, the true guardians of Sauer’s codes, we work to transform stones into timeless sculptures that cross generations and surpass trends,” said Stephanie Wenk, creative director of Sauer.
“As I imagined the lives of our New York collectors and we planned for our first store outside of Brazil that would be among the finest luxury shops and art galleries on Madison Avenue, I developed an exclusive high jewelry collection with this culture and style in mind.”
More on Independents
The Latest
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO SaysThe goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.
Policies & IssuesJul 30, 2026
JA Heads Back to Washington as New Wave of Tariffs Takes Effect David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.
SurveysJul 30, 2026
Consumer Confidence Slips in JulySurvey respondents were concerned about the rising prices of food and groceries as well as unemployment.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsJul 30, 2026
Vicenzaoro Releases 2026 Education LineupThe trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJul 30, 2026
Hillsborough Show Moves to New Location for 2026The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.
EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
MajorsJul 29, 2026
Kevin Reilly Retires After 39 Years in the Jewelry Industry Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%Boucheron reached record sales while Pomellato found success in its signature collections.
Events & AwardsJul 29, 2026
Lauren Harwell Godfrey Designs a Flag for ArkansasShe was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
