IndependentsNov 25, 2024
Sophie Bille Brahe Opens First US StoreIndependentsDec 10, 2024
Sauer Opens First U.S. Store
The Brazilian jewelry brand made a home on New York City’s Madison Avenue with exclusive pieces only available at the location.
Sauer’s first storefront in the U.S. is located at 800 Madison Avenue. Its two floors are designed to combine Brazil’s Cubic Modernism with Manhattan’s Art Deco style.
New York—Sauer, a Brazilian-based brand, opened its first U.S. store in New York City last month.
Located at 800 Madison Avenue, the 1,000-square-foot store spans two floors designed by Estudio Tupi from São Paulo, Brazil.
The store combines designs from architecture in Brazil and Manhattan with Art Deco windows, Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels as a tribute to Brazilian Modernism.
The second level of Sauer’s new space hosts a salon for private appointments.
It also exhibits custom designs with rare gems and minerals from the brand’s collection that previously lived in the family museum in Rio de Janeiro for decades.
Located at 800 Madison Avenue, the 1,000-square-foot store spans two floors designed by Estudio Tupi from São Paulo, Brazil.
The store combines designs from architecture in Brazil and Manhattan with Art Deco windows, Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels as a tribute to Brazilian Modernism.
The second level of Sauer’s new space hosts a salon for private appointments.
It also exhibits custom designs with rare gems and minerals from the brand’s collection that previously lived in the family museum in Rio de Janeiro for decades.
The first floor of Sauer’s new store, with Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels, which pay tribute to Brazilian Modernism
A salon for private appointments is located on the second floor of Sauer’s Madison Avenue store.
While this store is Sauer’s first location in the U.S., the brand already has an established connection in New York City’s art scene.
“Sauer’s work is well known in New York City, where we have always sought to maintain ties and create partnerships that today give us the certainty that we are in the right place and on the right path,” said Gabriel Sauer, co-CEO of Sauer.
“Opening the first Sauer flagship outside of Brazil and on Madison Avenue is a remarkable milestone for our brand as we expand globally.”
Sauer launched the “Sauer Artist Prize” at The Armory Show in the Javits Center three years ago. The award honors an exhibiting artist of excellence with $10,000.
The 2024 winner was Oliver Herring, a Brooklyn-based visual artist.
Sauer also participates in New York Fashion Week and is currently collaborating with fashion designer Jason Wu.
Along with the opening of this new store in November, Sauer designed nine exclusive pieces available only at its Madison Avenue store.
These pieces reflect on Sauer’s three pillars—art, nature, and spirituality, said the brand.
A standout of these pieces is a serpentine-style “Suzanne” necklace that showcases a 19-carat diamond set in 18-karat yellow gold.
The “Suzanne” necklace features a 19-carat diamond set in 18-karat yellow gold (price upon request). It is a Madison Avenue exclusive.
From the “Ethos” collection, the “Star Cluster Clarity” earrings use a cluster of pearls and rock crystal to showcase 18-karat yellow gold and diamond stars ($17,300).
The “Aurora” bracelet from the “Ethos” collection has agate and quartz set in 18-karat yellow gold ($17,650).
The newness doesn’t stop here for Sauer.
The opening of its new location also coincided with the debut of the “Ethos” high jewelry collection.
It combined classic and contemporary designs across necklaces, bracelets, earrings, rings, and a brooch with emeralds, tourmalines, diamonds, and lapis.
“In partnership with artisans, the true guardians of Sauer’s codes, we work to transform stones into timeless sculptures that cross generations and surpass trends,” said Stephanie Wenk, creative director of Sauer.
“As I imagined the lives of our New York collectors and we planned for our first store outside of Brazil that would be among the finest luxury shops and art galleries on Madison Avenue, I developed an exclusive high jewelry collection with this culture and style in mind.”
Editors' Picks
Sponsored by
More on Independents
The Latest
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’ The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Weekly QuizSep 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private EquityThe Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day DiamondsThe artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry AuctionThe fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, PersonalizationThis holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on LovePart of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.
