IndependentsOct 22, 2024
Sissy’s Log Cabin To Open Seventh StoreIndependentsNov 01, 2024
Gunderson’s Jewelers Opens New Location in Nebraska
The new store features a custom design studio and a bridal salon.
The new location spans over 25,000 square feet for a combined retail and operational space with a custom design studio, exclusive bridal salon, and soon-to-come Rolex repair facility.
Omaha, Neb.—Gunderson’s Jewelers, a family-owned jewelry chain selling to the upper Midwest region for over 75 years, opened a new store in October.
It is located in Heartwood Preserve, a luxury retail and recreation destination in Omaha, Nebraska.
The jeweler has operated in Nebraska since 2013 and recently relocated to this new location.
The new store marks a significant step in the jeweler’s growth, said Gunderson’s Jewelers, as it spans over 25,000 square feet with a combined retail and operational space.
The space features a custom design studio offering clients personalized one-of-a-kind pieces, an exclusive bridal salon, and a soon-to-come Rolex repair facility expected to open in early 2025.
“We are beyond thrilled to welcome guests into our beautiful new space at Heartwood Preserve,” said Breanne Demers, president of Gunderson’s Jewelers.
“We invite everyone to visit and discover the exclusive luxury experiences and products we have to offer.”
Related stories will be right here …
It is located in Heartwood Preserve, a luxury retail and recreation destination in Omaha, Nebraska.
The jeweler has operated in Nebraska since 2013 and recently relocated to this new location.
The new store marks a significant step in the jeweler’s growth, said Gunderson’s Jewelers, as it spans over 25,000 square feet with a combined retail and operational space.
The interior of Gunderson’s Jewelers’ new store in Omaha, Nebraska.
The space features a custom design studio offering clients personalized one-of-a-kind pieces, an exclusive bridal salon, and a soon-to-come Rolex repair facility expected to open in early 2025.
“We are beyond thrilled to welcome guests into our beautiful new space at Heartwood Preserve,” said Breanne Demers, president of Gunderson’s Jewelers.
“We invite everyone to visit and discover the exclusive luxury experiences and products we have to offer.”
The expansion brings exclusive offerings to clients in Omaha, said Gunderson’s Jewelers, as the location provides access to brands that were previously only available on the coasts or exclusively in Europe.
Since first opening in Sioux City, Iowa in 1945, the jeweler has expanded to offer fine jewelry and timepieces across five states.
The Omaha location marks its fifth store, joining Sioux City, Iowa; Sioux Falls, South Dakota; Fargo, North Dakota; and Wayzata, Minnesota.
The new store is located at 102 N 145th St.
Editor’s Note: This story has been updated post-publication to clarify that Gunderson’s Jewelers has relocated to a new location in Nebraska, but is not new to the state, having operated there since 2013.
More on Independents
The Latest
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education FoundationIn addition, a slate of new officers and trustees were appointed to the board.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ CollectionThe single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the AmericasLuxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
