IndependentsOct 22, 2024
Sissy’s Log Cabin To Open Seventh StoreIndependentsNov 01, 2024
Gunderson’s Jewelers Opens New Location in Nebraska
The new store features a custom design studio and a bridal salon.
The new location spans over 25,000 square feet for a combined retail and operational space with a custom design studio, exclusive bridal salon, and soon-to-come Rolex repair facility.
Omaha, Neb.—Gunderson’s Jewelers, a family-owned jewelry chain selling to the upper Midwest region for over 75 years, opened a new store in October.
It is located in Heartwood Preserve, a luxury retail and recreation destination in Omaha, Nebraska.
The jeweler has operated in Nebraska since 2013 and recently relocated to this new location.
The new store marks a significant step in the jeweler’s growth, said Gunderson’s Jewelers, as it spans over 25,000 square feet with a combined retail and operational space.
The space features a custom design studio offering clients personalized one-of-a-kind pieces, an exclusive bridal salon, and a soon-to-come Rolex repair facility expected to open in early 2025.
“We are beyond thrilled to welcome guests into our beautiful new space at Heartwood Preserve,” said Breanne Demers, president of Gunderson’s Jewelers.
“We invite everyone to visit and discover the exclusive luxury experiences and products we have to offer.”
Related stories will be right here …
It is located in Heartwood Preserve, a luxury retail and recreation destination in Omaha, Nebraska.
The jeweler has operated in Nebraska since 2013 and recently relocated to this new location.
The new store marks a significant step in the jeweler’s growth, said Gunderson’s Jewelers, as it spans over 25,000 square feet with a combined retail and operational space.
The interior of Gunderson’s Jewelers’ new store in Omaha, Nebraska.
The space features a custom design studio offering clients personalized one-of-a-kind pieces, an exclusive bridal salon, and a soon-to-come Rolex repair facility expected to open in early 2025.
“We are beyond thrilled to welcome guests into our beautiful new space at Heartwood Preserve,” said Breanne Demers, president of Gunderson’s Jewelers.
“We invite everyone to visit and discover the exclusive luxury experiences and products we have to offer.”
The expansion brings exclusive offerings to clients in Omaha, said Gunderson’s Jewelers, as the location provides access to brands that were previously only available on the coasts or exclusively in Europe.
Since first opening in Sioux City, Iowa in 1945, the jeweler has expanded to offer fine jewelry and timepieces across five states.
The Omaha location marks its fifth store, joining Sioux City, Iowa; Sioux Falls, South Dakota; Fargo, North Dakota; and Wayzata, Minnesota.
The new store is located at 102 N 145th St.
Editor’s Note: This story has been updated post-publication to clarify that Gunderson’s Jewelers has relocated to a new location in Nebraska, but is not new to the state, having operated there since 2013.
More on Independents
The Latest
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
Francesca’s To Close All StoresThe retailer operates more than 450 boutiques across 45 states, according to its website.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
