Gunderson’s Jewelers Opens New Location in Nebraska
The new store features a custom design studio and a bridal salon.

It is located in Heartwood Preserve, a luxury retail and recreation destination in Omaha, Nebraska.
The jeweler has operated in Nebraska since 2013 and recently relocated to this new location.
The new store marks a significant step in the jeweler’s growth, said Gunderson’s Jewelers, as it spans over 25,000 square feet with a combined retail and operational space.
The space features a custom design studio offering clients personalized one-of-a-kind pieces, an exclusive bridal salon, and a soon-to-come Rolex repair facility expected to open in early 2025.
“We are beyond thrilled to welcome guests into our beautiful new space at Heartwood Preserve,” said Breanne Demers, president of Gunderson’s Jewelers.
“We invite everyone to visit and discover the exclusive luxury experiences and products we have to offer.”
The expansion brings exclusive offerings to clients in Omaha, said Gunderson’s Jewelers, as the location provides access to brands that were previously only available on the coasts or exclusively in Europe.
Since first opening in Sioux City, Iowa in 1945, the jeweler has expanded to offer fine jewelry and timepieces across five states.
The Omaha location marks its fifth store, joining Sioux City, Iowa; Sioux Falls, South Dakota; Fargo, North Dakota; and Wayzata, Minnesota.
The new store is located at 102 N 145th St.
Editor’s Note: This story has been updated post-publication to clarify that Gunderson’s Jewelers has relocated to a new location in Nebraska, but is not new to the state, having operated there since 2013.
The Latest

Linda Coutu is rejoining the precious metals provider as its director of sales.

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.


The governing board welcomed two new members, Claire Scragg and Susan Eisen.

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Its residency at Yamron Jewelers will run through May 2026.

The retailer is expanding into areas with large Indian and South Asian populations.

The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.

The new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.

The couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.

Consumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.

In February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.

The new show will take place Jan. 23-25, 2026.

The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.

The LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.






















