IndependentsOct 22, 2024
Sissy’s Log Cabin To Open Seventh StoreIndependentsNov 01, 2024
Gunderson’s Jewelers Opens New Location in Nebraska
The new store features a custom design studio and a bridal salon.
The new location spans over 25,000 square feet for a combined retail and operational space with a custom design studio, exclusive bridal salon, and soon-to-come Rolex repair facility.
Omaha, Neb.—Gunderson’s Jewelers, a family-owned jewelry chain selling to the upper Midwest region for over 75 years, opened a new store in October.
It is located in Heartwood Preserve, a luxury retail and recreation destination in Omaha, Nebraska.
The jeweler has operated in Nebraska since 2013 and recently relocated to this new location.
The new store marks a significant step in the jeweler’s growth, said Gunderson’s Jewelers, as it spans over 25,000 square feet with a combined retail and operational space.
The space features a custom design studio offering clients personalized one-of-a-kind pieces, an exclusive bridal salon, and a soon-to-come Rolex repair facility expected to open in early 2025.
“We are beyond thrilled to welcome guests into our beautiful new space at Heartwood Preserve,” said Breanne Demers, president of Gunderson’s Jewelers.
“We invite everyone to visit and discover the exclusive luxury experiences and products we have to offer.”
Related stories will be right here …
It is located in Heartwood Preserve, a luxury retail and recreation destination in Omaha, Nebraska.
The jeweler has operated in Nebraska since 2013 and recently relocated to this new location.
The new store marks a significant step in the jeweler’s growth, said Gunderson’s Jewelers, as it spans over 25,000 square feet with a combined retail and operational space.
The interior of Gunderson’s Jewelers’ new store in Omaha, Nebraska.
The space features a custom design studio offering clients personalized one-of-a-kind pieces, an exclusive bridal salon, and a soon-to-come Rolex repair facility expected to open in early 2025.
“We are beyond thrilled to welcome guests into our beautiful new space at Heartwood Preserve,” said Breanne Demers, president of Gunderson’s Jewelers.
“We invite everyone to visit and discover the exclusive luxury experiences and products we have to offer.”
The expansion brings exclusive offerings to clients in Omaha, said Gunderson’s Jewelers, as the location provides access to brands that were previously only available on the coasts or exclusively in Europe.
Since first opening in Sioux City, Iowa in 1945, the jeweler has expanded to offer fine jewelry and timepieces across five states.
The Omaha location marks its fifth store, joining Sioux City, Iowa; Sioux Falls, South Dakota; Fargo, North Dakota; and Wayzata, Minnesota.
The new store is located at 102 N 145th St.
Editor’s Note: This story has been updated post-publication to clarify that Gunderson’s Jewelers has relocated to a new location in Nebraska, but is not new to the state, having operated there since 2013.
More on Independents
The Latest
FinancialsSep 02, 2025
Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 SalesThe retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.
MajorsSep 02, 2025
Birks CEO Jean-Christophe Bédos Steps DownNiccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.
MajorsSep 02, 2025
Harry Winston Opens Its Largest Flagship in JapanThe three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
CollectionsSep 02, 2025
Stephanie Gottlieb Debuts Silver Designs in ‘All Hours’ CollabThe collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.
Weekly QuizAug 29, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsAug 29, 2025
Sotheby’s UAE Sale to Feature 32-Carat Fancy Vivid Orangy Pink DiamondThe highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.
FinancialsAug 29, 2025
Movado’s Q2 Sales Rebound Despite Tariff ImpactCEO Efraim Grinberg noted a resurgence in the fashion watch market.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
CollectionsAug 29, 2025
Piece of the Week: Mark Davis’ ‘Bullseye’ Necklace The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.
Supplier BulletinAug 28, 2025
Clientbook Is Helping Jewelers Turn Clienteling Challenges into Wins with Hands-On Training and CoachingSponsored by Clientbook
GradingAug 28, 2025
GIA’s New ‘Quality Assessment’ for Lab-Grown Diamonds Is Coming It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.
SourcingAug 28, 2025
Botswana Declares Public Health Emergency Amid Diamond Sales SlumpPresident Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.
MajorsAug 28, 2025
Borsheims Names New Jewelry BuyerFormer Free People buyer Afton Robertson-Kanne recently joined the retailer.
EditorsAug 27, 2025
Taylor Swift’s Engagement Ring Is a Fairy Tale for Vintage Diamond CutsThe singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.
SourcingAug 27, 2025
11,685-Carat Emerald Recovered From Zambia’s Kagem MineDubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.
SurveysAug 27, 2025
Consumer Confidence Slips in August Amid Job, Income WorriesPlans for dining out, booking vacations, and buying big-ticket items were down.
CollectionsAug 27, 2025
Mined + Found’s New Collection Gets Playful The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.
CollectionsAug 26, 2025
Does Your Jewelry Stack Need a Snack?Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.
WatchesAug 26, 2025
Nick Jonas Gets Nostalgic in New Fossil CampaignThe Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.
ColumnistsAug 26, 2025
Back to School, Back to Style: Why August is Prime Time for Self-GiftingIn his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.
WatchesAug 25, 2025
London Jewelers Brings Rolex to Historic Hamptons HomeThe new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.
CollectionsAug 25, 2025
Tennis Star Madison Keys Has the Perfect Necklace for the US OpenThe Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.
TrendsAug 25, 2025
Amanda’s Style File: That’s a WrapWrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.
WatchesAug 25, 2025
WatchTime NY Show Returns for 10th Anniversary EditionThe three-day watch collector show, coming this October, will feature 44 exhibiting brands, as well as a new dinner experience.
GradingAug 22, 2025
Former Head of GIA India Promoted to Oversee Global Operations Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.
CollectionsAug 22, 2025
Piece of the Week: Retrouvaí’s ‘Diamond Vein Bond’ CollarThe one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.
MajorsAug 22, 2025
Kendra Scott Returns as CEO of Her Jewelry EmpireThree C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”
