Sophie Bille Brahe Opens First US Store
The Danish brand has opened an appointment-only location on Madison Avenue in New York City.

The appointment-only location opened on the second floor of 1000 Madison Ave. on Nov. 13.
The Danish fine jeweler chose to move into the U.S. market because of rising demand and potential growth, said the brand.
“I have been dreaming of opening a boutique on Madison Avenue for years,” said Sophie Bille Brahe, founder and creative director of the namesake brand.
“I want to create a modern Scandinavian Palazzo where every detail and design element has a distinct meaning to me and has been meticulously considered to create a unique, curated, and private atmosphere where customers can immerse into my universe.”

The boutique was designed as an extension of the Sophie Bille Brahe universe, with references to the designer’s country, her family and friends, and her travels around the world.
It showcases Bille Brahe’s modern style with a minimalist aesthetic and “displays an eternal affection for classic Danish designs, with a touch of extravaganza,” said the brand.
Wooden Dinesen flooring is seen throughout the store, with montres by Danish furniture designer Rune Bruun Johansen displaying Bille Brahe’s jewelry.
Bille Brahe was inspired by Peggy Guggenheim’s Venice home when choosing the zebra print chair by Mats Theselius that sits in the main space of the store.
Statues by Danish-Icelandic sculptor Bertel Thorvaldsen fill the store, along with a mussel statue by Vita Andersen that references pearls and the designer’s childhood.

The mirrors by Johansen tie to Bille Brahe’s brother’s restaurant, the Apollo Bar in Copenhagen, while the mix of zebra and leopard print fabric on the seating were inspired by the office of her friend’s grandfather.
As clients move through the minimalistic space, they are brought to Bille Brahe’s office in Copenhagen as the chairs and worktable from Poul Kjærholm and the “Star-Crown” lamp by Poul Henningsen reference this space.

“Opening a boutique on Madison Avenue is a great milestone for Sophie Bille Brahe. Madison Avenue’s esteemed reputation exemplifies our commitment to quality and craftsmanship, which makes it the perfect setting for our boutique,” said Anne Sofie Møller, CEO of Sophie Bille Brahe.
“We see great growth potential in the U.S. market and cannot wait to invite customers into the world of Sophie Bille Brahe.
To make an appointment to visit the new Madison Avenue location and view Sophie Bille Brahe’s jewelry, visit the brand’s website.
The Latest

The Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.

From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.


NYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.

U.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

A new court filing details the locations of the stores that will close, as well as the 830 that will remain open.

The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”

Sapphire’s variety of colors make it the perfect birthstone for September.

The retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.

Niccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.

The three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.

The collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.

The highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.

CEO Efraim Grinberg noted a resurgence in the fashion watch market.

The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.

Sponsored by Clientbook

It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

Former Free People buyer Afton Robertson-Kanne recently joined the retailer.

The singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.

Dubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.

Plans for dining out, booking vacations, and buying big-ticket items were down.

The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.

Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.