Dolly Parton Shines in Collaboration with Kendra Scott
The collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.

The “Dolly Parton x Kendra Scott” collection celebrates a lifetime of inspiration as this is the 50th anniversary of Parton’s song, which shares a birth year with Scott.
It was created to capture the themes of love, joy, and self-expression at the heart of Parton’s legacy, said the brand, as the pieces evoke nostalgia and ignite self-expression.
Scott, the founder and chief creative officer of her eponymous brand, explained that Parton is her personal icon and her blueprint—a true role model in life, work, giving back, and an endless creative butterfly.
“Before I ever met Kendra, I was aware of her reputation as a self-made woman, her kind heart, and of course, her wonderful jewelry line,” said Parton.
“I was honored to learn she was a fan of mine and even more honored when she asked me if I wanted to partner on a jewelry collection based on my song ‘Love is Like a Butterfly.’ Naturally, I said yes. The more I get to know Kendra, the more I love her. She’s the real deal, beautiful inside and out. I hope you enjoy our collection as much as we’ve enjoyed each other while putting it together for you.”
The collection combined Parton’s larger-than-life style with Scott’s gemstones and silhouettes to create 12 styles filled with butterfly and music note motifs.
Drusy or ivory mother-of-pearl set in 14-karat yellow gold or silver over brass are seen across the pieces.
A standout of the collection is the “Dolly Parton x Kendra Scott 1974 Butterfly” necklace, also inspired by Parton’s song.
“Love is Like a Butterfly” became Parton’s fourth No. 1 single on the U.S. country music chart when it released in 1974, according to the Dolly Parton website.
Exactly 1,974 necklaces of this style were created, with Dolly owning No. 1 and Scott owning No. 1,974.
Together, they created a collection reflecting the journey of two visionary women who share a passion for connection and authenticity, said the brand.
“It’s hard to put into words what Dolly Parton means to me. She’s the ultimate role model: a prime example of staying true to yourself, believing in the power of art and creativity, and giving back along the way,” said Scott.
“I’ve admired and looked up to Dolly my whole life, and working with her has truly been a full circle, pinch-me moment. I’ve looked up to her—as so many of us can and do—for inspiration, humor, and kindness. This collection captures that beautifully and I’m so proud for fans to explore a jewelry collection that can live up to the absolutely singular Dolly Parton.”
The Dolly Parton x Kendra Scott collection debuted Wednesday.
The necklaces, rings, bracelets, and earrings range from $70 to $350 and are available for a limited time on the Kendra Scott website.
The brand is celebrating the launch with events and elevated shopping experiences at select Kendra Scott stores.
The Latest

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The store opening marks the 10th United States location for the India-based jewelry retailer.


Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

Former Sotheby’s executive Tom Heap has taken on the London-based role.

The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.

Movado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.






















