Dolly Parton Shines in Collaboration with Kendra Scott
The collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.

The “Dolly Parton x Kendra Scott” collection celebrates a lifetime of inspiration as this is the 50th anniversary of Parton’s song, which shares a birth year with Scott.
It was created to capture the themes of love, joy, and self-expression at the heart of Parton’s legacy, said the brand, as the pieces evoke nostalgia and ignite self-expression.
Scott, the founder and chief creative officer of her eponymous brand, explained that Parton is her personal icon and her blueprint—a true role model in life, work, giving back, and an endless creative butterfly.
“Before I ever met Kendra, I was aware of her reputation as a self-made woman, her kind heart, and of course, her wonderful jewelry line,” said Parton.
“I was honored to learn she was a fan of mine and even more honored when she asked me if I wanted to partner on a jewelry collection based on my song ‘Love is Like a Butterfly.’ Naturally, I said yes. The more I get to know Kendra, the more I love her. She’s the real deal, beautiful inside and out. I hope you enjoy our collection as much as we’ve enjoyed each other while putting it together for you.”
The collection combined Parton’s larger-than-life style with Scott’s gemstones and silhouettes to create 12 styles filled with butterfly and music note motifs.
Drusy or ivory mother-of-pearl set in 14-karat yellow gold or silver over brass are seen across the pieces.
A standout of the collection is the “Dolly Parton x Kendra Scott 1974 Butterfly” necklace, also inspired by Parton’s song.
“Love is Like a Butterfly” became Parton’s fourth No. 1 single on the U.S. country music chart when it released in 1974, according to the Dolly Parton website.
Exactly 1,974 necklaces of this style were created, with Dolly owning No. 1 and Scott owning No. 1,974.
Together, they created a collection reflecting the journey of two visionary women who share a passion for connection and authenticity, said the brand.
“It’s hard to put into words what Dolly Parton means to me. She’s the ultimate role model: a prime example of staying true to yourself, believing in the power of art and creativity, and giving back along the way,” said Scott.
“I’ve admired and looked up to Dolly my whole life, and working with her has truly been a full circle, pinch-me moment. I’ve looked up to her—as so many of us can and do—for inspiration, humor, and kindness. This collection captures that beautifully and I’m so proud for fans to explore a jewelry collection that can live up to the absolutely singular Dolly Parton.”
The Dolly Parton x Kendra Scott collection debuted Wednesday.
The necklaces, rings, bracelets, and earrings range from $70 to $350 and are available for a limited time on the Kendra Scott website.
The brand is celebrating the launch with events and elevated shopping experiences at select Kendra Scott stores.
The Latest

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Ella Blum was appointed to the newly created role.


Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
























