Collections

Dolly Parton Shines in Collaboration with Kendra Scott

CollectionsNov 18, 2024

Dolly Parton Shines in Collaboration with Kendra Scott

The collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.

Dolly Parton and Kendra Scott
Together, the star and jeweler created designs that capture the themes of love, joy, and self-expression at the heart of Dolly Parton’s legacy, said the jewelry brand.
Austin, Texas—Kendra Scott has collaborated with Dolly Parton for a new limited-edition collection honoring the philanthropic star and her 1974 song, “Love is Like a Butterfly.”

The “Dolly Parton x Kendra Scott” collection celebrates a lifetime of inspiration as this is the 50th anniversary of Parton’s song, which shares a birth year with Scott.

It was created to capture the themes of love, joy, and self-expression at the heart of Parton’s legacy, said the brand, as the pieces evoke nostalgia and ignite self-expression.

Kendra Scott and Dolly Parton
Dolly Parton and Kendra Scott share a milestone this year as Parton’s 1974 song “Love is Like a Butterfly” reaches its 50th anniversary and Scott celebrates her 50th birthday, which shares the same year as the release of Parton’s song.


Scott, the founder and chief creative officer of her eponymous brand, explained that Parton is her personal icon and her blueprint—a true role model in life, work, giving back, and an endless creative butterfly.

“Before I ever met Kendra, I was aware of her reputation as a self-made woman, her kind heart, and of course, her wonderful jewelry line,” said Parton.

“I was honored to learn she was a fan of mine and even more honored when she asked me if I wanted to partner on a jewelry collection based on my song ‘Love is Like a Butterfly.’ Naturally, I said yes. The more I get to know Kendra, the more I love her. She’s the real deal, beautiful inside and out. I hope you enjoy our collection as much as we’ve enjoyed each other while putting it together for you.”


The collection combined Parton’s larger-than-life style with Scott’s gemstones and silhouettes to create 12 styles filled with butterfly and music note motifs.

Drusy or ivory mother-of-pearl set in 14-karat yellow gold or silver over brass are seen across the pieces.

Dolly Parton and Kendra Scott
Dolly and Scott both own the “Dolly Parton x Kendra Scott 1974 Butterfly” necklace. Exactly 1,974 pieces were made, with Dolly owning No. 1 and Scott owning No. 1,974.


A standout of the collection is the “Dolly Parton x Kendra Scott 1974 Butterfly” necklace, also inspired by Parton’s song.

“Love is Like a Butterfly” became Parton’s fourth No. 1 single on the U.S. country music chart when it released in 1974, according to the Dolly Parton website.

Exactly 1,974 necklaces of this style were created, with Dolly owning No. 1 and Scott owning No. 1,974.


Together, they created a collection reflecting the journey of two visionary women who share a passion for connection and authenticity, said the brand.

“It’s hard to put into words what Dolly Parton means to me. She’s the ultimate role model: a prime example of staying true to yourself, believing in the power of art and creativity, and giving back along the way,” said Scott.

“I’ve admired and looked up to Dolly my whole life, and working with her has truly been a full circle, pinch-me moment. I’ve looked up to her—as so many of us can and do—for inspiration, humor, and kindness. This collection captures that beautifully and I’m so proud for fans to explore a jewelry collection that can live up to the absolutely singular Dolly Parton.”

 Related stories will be right here … 

The Dolly Parton x Kendra Scott collection debuted Wednesday.

The necklaces, rings, bracelets, and earrings range from $70 to $350 and are available for a limited time on the Kendra Scott website.

The brand is celebrating the launch with events and elevated shopping experiences at select Kendra Scott stores.

The Latest

Sean Dunn, Amy Greenberg, Elise Greenberg, Coleman Clark, Mitchell Clark
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame Inductees

This year’s inductees include second-, third-, and fourth-generation jewelers.

Jesse Itzler
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

JCK Rocks Nelly Graphic
Events & AwardsMay 28, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

A screen shot of The Clear Cut's website
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

Weekly QuizMay 28, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
GCAL 8x Cushion Cut diamond
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion Cut

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

Stock image of police cars with their lights on
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Smart Age Solutions CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital Playbook

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

Couture The Iridescence designers Aziza-Abdullah Nicole, Cindy Liebe, Danyell Roscoe, Jessica Liu, Marie Helena from Rebel Jewelry, Julia de Souza, and Xiao Wang
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry Designers

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

JCK Talks panel on stage
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas Schedule

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

CBG Curated Designer Project Logo
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas Show

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Walters Faith
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is Coming

Bring a cool tone to your summer jewelry with these white metal pieces.

Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

Leigh Maxwell Bauble Earrings
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ Collection

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

Stuller 2026-2027 packaging and display catalog
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out

The updated catalog has a newly dedicated section for gift wrapping.

My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Springer’s Jewelers new flagship rendering
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury Shoppers

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

Nina Pugliese
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial Scholarship

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

WFDB International Summit
SourcingMay 21, 2026
Botswana, Angola Join WFDB

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

Jewelry scam flyer and police officer handing flyer to elderly man
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

New Adornment & Theory jewelry store in West Town, Chicago
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

Couture Show Logo
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Morgan P. Richardson
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEO

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy