IndependentsNov 01, 2024
Gunderson’s Jewelers Opens New Location in NebraskaIndependentsNov 05, 2024
Long's Jewelers Names New Director of Buying
Samantha Larson has joined the Boston-based retailer.
Samantha Larson is Long’s Jewelers’ new director of buying.
Boston, Mass.—Long’s Jewelers, a fine jewelry and watch retailer serving Massachusetts and New Hampshire, has tapped Samantha Larson as its new director of buying.
Larson will report to Cathy Cronin, senior vice president of retail and merchandising at Long's Jewelers.
Prior to joining Long’s Jewelers, Larson held the role of fine jewelry sourcing buyer for Borsheims.
She has held other senior-level positions earlier in her career, including director of gemstones at Stuller.
Larson also previously worked for the now-closed jewelry company McTeigue & McClelland, where, as executive director, she oversaw several functions including procurement, visual merchandising, wholesale operations, and sales.
“We are thrilled and fortunate to have Samantha join our team,” said Long’s Jewelers President Craig Rottenberg.
Craig and his brother Judd Rottenberg, who is principal at Long’s, were inducted into this year’s National Jeweler Retailer Hall of Fame.
In their feature interview, they noted their current focus on establishing a solid team to support the company’s swift growth.
“As our business has grown in recent years, we have purposefully and successfully added some amazing people to our leadership team. We are confident Sam will help us to accelerate that growth as we look to the future,” Craig said.
“2024 has been a historic year for us at Long’s,” he added. “The Boston market continues to shine, and we are looking forward to raising the bar even further for our valued clients in 2025 and beyond.”
The family-run Long’s Jewelers has six retail locations throughout New England.
Its portfolio includes four multi-brand stores in Massachusetts and New Hampshire, as well as a standalone Rolex boutique and a two-story boutique with a Patek Philippe showroom, both on Newbury Street.
Related stories will be right here …
Larson will report to Cathy Cronin, senior vice president of retail and merchandising at Long's Jewelers.
Prior to joining Long’s Jewelers, Larson held the role of fine jewelry sourcing buyer for Borsheims.
She has held other senior-level positions earlier in her career, including director of gemstones at Stuller.
Larson also previously worked for the now-closed jewelry company McTeigue & McClelland, where, as executive director, she oversaw several functions including procurement, visual merchandising, wholesale operations, and sales.
“We are thrilled and fortunate to have Samantha join our team,” said Long’s Jewelers President Craig Rottenberg.
Craig and his brother Judd Rottenberg, who is principal at Long’s, were inducted into this year’s National Jeweler Retailer Hall of Fame.
In their feature interview, they noted their current focus on establishing a solid team to support the company’s swift growth.
“As our business has grown in recent years, we have purposefully and successfully added some amazing people to our leadership team. We are confident Sam will help us to accelerate that growth as we look to the future,” Craig said.
“2024 has been a historic year for us at Long’s,” he added. “The Boston market continues to shine, and we are looking forward to raising the bar even further for our valued clients in 2025 and beyond.”
The family-run Long’s Jewelers has six retail locations throughout New England.
Its portfolio includes four multi-brand stores in Massachusetts and New Hampshire, as well as a standalone Rolex boutique and a two-story boutique with a Patek Philippe showroom, both on Newbury Street.
More on Independents
The Latest
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s DayLichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.
SourcingMay 09, 2025
Gemfields Resumes Emerald Mining in ZambiaThe miner announced plans to recommence open-pit mining at Kagem.
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry MomentsAssociate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.
Weekly QuizMay 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinMay 08, 2025
Instappraise Introduces Game-Changing Trifold Appraisal FormatSponsored by Instappraise
FinancialsMay 08, 2025
Brilliant Earth Notes an Uptick in Engagement Ring Sales in Q1CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
IndependentsMay 08, 2025
Verragio Announces New Regional Sales ManagerCathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.
FinancialsMay 07, 2025
Pandora Posts Strong Q1, Plans for TariffsThe company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.
ColumnistsMay 07, 2025
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and BeyondConnecting with your customers throughout the year is key to a successful holiday marketing push.
SourcingMay 07, 2025
Gemfields Says Emerald Sales Improved in Latest AuctionIts commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.
TechnologyMay 07, 2025
Punchmark’s Latest Podcast Features a Very Special Guest National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.
AuctionsMay 06, 2025
Harwell Godfrey Reimagines 10-Carat Blue Diamond for Met Gala-Ready BroochDesigner Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”
Events & AwardsMay 06, 2025
Here’s Who Made Jewelers of America’s New ‘20 Under 40’ ListExpanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.
IndependentsMay 06, 2025
Sissy's Log Cabin Opens New StoreLocated in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.
IndependentsMay 06, 2025
Gunderson’s Jewelers to Be Featured on ‘World’s Greatest’ TV SeriesThe episode about the family-owned jeweler will premiere May 17.
IndependentsMay 05, 2025
Zadok Jewelers Opens Store in AustinThe Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.
AuctionsMay 05, 2025
Nancy Astor’s Cartier Tiara Heads to AuctionThe turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.
SourcingMay 05, 2025
Crater of Diamonds Yields 4-Carat Brown Diamond“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.
TrendsMay 02, 2025
Ring Concierge, Kraft Partner on Mother’s Day Macaroni Necklace The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.
CollectionsMay 02, 2025
Piece of the Week: Angely Martinez’s Emerald Promise RingSet with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.
MajorsMay 02, 2025
Stuller’s New Bridal Catalog Is Here“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.
SourcingMay 01, 2025
Tariffs & Colored Gemstones: Relying on Stock, Considering the Ripple EffectThough currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.
MajorsMay 01, 2025
Peek Inside David Yurman’s New Miami Flagship StoreLocated in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.
TrendsMay 01, 2025
Amanda’s Style File: 20 Pieces of Emerald Jewelry for MayMay babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.
MajorsMay 01, 2025
Jewelers of America Opens Applications for 2025 ScholarshipsThe deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.
