MajorsOct 04, 2024
Hearts On Fire Names Gabrielle Grazi VP of Sales, North AmericaMajorsOct 30, 2024
Peggy Grosz Leaves Assael After Company Is Sold
Grosz had served as Assael’s senior vice president and creative director since 2017.
Peggy Grosz joined Assael as senior vice president and creative director in 2017. This week, she announced she has left the company and will be taking some time off before pursuing “new design challenges.”
New York—Peggy Grosz, senior vice president and creative director at Assael, announced that she has left the company following its recent sale.
Grosz, who spent seven years with Assael, said she will take a short hiatus but looks forward to new design and product development challenges.
The 78-year-old company, which sources fine pearls and coral for its high-end designs, was started by Salvador Assael, who became known as the “pearl king” after selling the first strand of fine natural color black Tahitian pearls at Harry Winston in 1978.
In 2011, when Salvador died, his wife, Christina Lang Assael, took over the company.
She brought on Grosz in 2017, who helped revive the legacy brand through innovative design, product development, and leadership, the company said.
Christina died in 2022.
No further details about Assael’s sale or its new ownership were available as of press time.
One of the new owners told National Jeweler via WhatsApp that he cannot provide information on the sale until, “all the partners meet and agree on everything internally.”
“It was an honor to modernize such an historic company and work with an unprecedented inventory of ultra-fine pearls and coral,” said Grosz.
“I was privileged to work alongside the late Christina Lang Assael with a wonderful staff and an incredible marketing team to build a brand that founder Salvador Assael would be very proud of. I am also grateful for the support of the finest retailers in the United States and the partnerships that we built together.”
Related stories will be right here …
Grosz, who spent seven years with Assael, said she will take a short hiatus but looks forward to new design and product development challenges.
The 78-year-old company, which sources fine pearls and coral for its high-end designs, was started by Salvador Assael, who became known as the “pearl king” after selling the first strand of fine natural color black Tahitian pearls at Harry Winston in 1978.
In 2011, when Salvador died, his wife, Christina Lang Assael, took over the company.
She brought on Grosz in 2017, who helped revive the legacy brand through innovative design, product development, and leadership, the company said.
Christina died in 2022.
No further details about Assael’s sale or its new ownership were available as of press time.
One of the new owners told National Jeweler via WhatsApp that he cannot provide information on the sale until, “all the partners meet and agree on everything internally.”
“It was an honor to modernize such an historic company and work with an unprecedented inventory of ultra-fine pearls and coral,” said Grosz.
“I was privileged to work alongside the late Christina Lang Assael with a wonderful staff and an incredible marketing team to build a brand that founder Salvador Assael would be very proud of. I am also grateful for the support of the finest retailers in the United States and the partnerships that we built together.”
MajorsOct 03, 2024
JA Appoints New Board Director
MajorsOct 01, 2024
Signet Jewelers CEO Gina Drosos to RetireMore on Majors
The Latest
Recorded WebinarsMay 16, 2025
Watch: Physical Retail Is Not DeadPeter Smith joined Michelle Graff to chat about the state of brick-and-mortar stores and share a few book and podcast recommendations.
CollectionsMay 16, 2025
Piece of the Week: Tejen’s ‘Candy Bowl’ Torque NecklaceThe necklace features a candy-colored Australian white opal in 18-karat Fairmined gold, as the brand was named a Fairmined ambassador.
Supplier BulletinMay 15, 2025
Treasure Hunting at the Las Vegas Antique Jewelry and Watch ShowSponsored by the Las Vegas Antique Jewelry and Watch Show
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsMay 15, 2025
'The Mediterranean Blue' Diamond Sells for $21M at Sotheby’sA private American collector purchased the 10-carat fancy vivid blue diamond.
Weekly QuizMay 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMay 15, 2025
Jessica McCormack’s ‘Fruit Salad’ Collection Is Fresh for SummerThe designer has taken the appeal of freshly picked fruit and channeled it into a capsule collection of earrings, necklaces, and pendants.
SourcingMay 15, 2025
Tariffs Take Toll on India’s Gem and Jewelry Industry in April The country’s gem and jewelry exports fell 5 percent year-over-year last month, while imports declined 18 percent.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
Policies & IssuesMay 15, 2025
State of Retail: How to Better Serve Customers With DisabilitiesAround 54 million Americans and counting live with a disability. Here’s how to make your jewelry store and website more accessible.
Events & AwardsMay 15, 2025
Poet Sekou Andrews to Give Closing Keynote at ConvergeThe event is also accepting poster submissions now through June 16.
Policies & IssuesMay 14, 2025
Here’s What Happened to Pope Francis’ RingBefore Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.
AuctionsMay 14, 2025
Custom Rolex Pulled From Sotheby’s SaleThe one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.
Lab-GrownMay 14, 2025
State of Diamonds: What’s Next for Lab-Grown Diamonds?While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.
CrimeMay 14, 2025
Seattle Detectives Seek Public’s Help in Tiffany & Co. Robberies The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.
Policies & IssuesMay 14, 2025
Foundrae Donates $11K to Ethical MetalsmithsThe donation was the result of the brand’s annual Earth Day Ingot event.
IndependentsMay 13, 2025
Eiseman Jewels’ Renovated Dallas Store Is Bigger and BetterLocated in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.
MajorsMay 13, 2025
DCA Announces New Learning Platform, Course UpdatesThe nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.
MajorsMay 13, 2025
BIJC Launches New Education FundBIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.
TrendsMay 13, 2025
State of Jewelry Design: The Top 10 Jewelry Trends of the Past DecadeAs a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.
Lab-GrownMay 12, 2025
Lightbox to Go Dark by Summer, De Beers Says The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.
Policies & IssuesMay 12, 2025
Tariffs on Chinese Imports Temporarily Slashed as U.S.-China Reach Deal Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.
Events & AwardsMay 12, 2025
Jewelry By Picasso, Dalí on Display at Florida Art Museum “Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.
Events & AwardsMay 12, 2025
CASE Awards Now Accepting Entries For 2025The deadline to submit is June 16.
IndependentsMay 09, 2025
Lugano Diamonds CEO Resigns Amid Internal InvestigationMoti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s DayLichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.
SourcingMay 09, 2025
Gemfields Resumes Emerald Mining in ZambiaThe miner announced plans to recommence open-pit mining at Kagem.
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
