MajorsOct 03, 2024
Pandora Names 3rd CMO in Past 5 YearsMajorsOct 04, 2024
Hearts On Fire Names Gabrielle Grazi VP of Sales, North America
The industry veteran is also the president-elect of the Women’s Jewelry Association.
Gabrielle Grazi is the new vice president of sales in North America for Hearts On Fire.
Boston—Hearts On Fire has named industry veteran Gabrielle Grazi as its new vice president of sales in North America.
She will report to Rebecca Foerster, the brand’s president of North America.
Grazi is replacing Jacqueline Raffi, who was promoted to the role in 2022 but departed the company last month, as per her LinkedIn profile.
Grazi has more than 20 years of experience in luxury retail under her belt, most recently serving as the vice president of head retail strategy and partnerships at the Natural Diamond Council.
She is currently the 2025 president-elect of the Women’s Jewelry Association.
In her new role, Grazi will oversee the Boston-based company’s sales strategies, enhance customer engagement, and elevate the brand’s presence in key markets.
Her appointment is part of Hearts On Fire’s multi-year brand transformation, which includes bolstering its North American leadership team.
“I am excited to welcome Gabrielle to our leadership team. Her deep understanding of the luxury market and her passion for exceptional customer experiences will be vital as we continue to elevate our brand and connect with our customers in meaningful ways,” said Foerster.
Grazi shared her excitement about her new role.
“It’s an exciting time to join Hearts On Fire during a pivotal global transformation. I’m prepared to strategically accelerate the introduction of the brand’s next chapter of modern, luxury fashion diamond jewelry in the finest North American retail stores.”
The company is part of the Chow Tai Fook Jewellery Group, which acquired Hearts On Fire in 2014.
Related stories will be right here …
She will report to Rebecca Foerster, the brand’s president of North America.
Grazi is replacing Jacqueline Raffi, who was promoted to the role in 2022 but departed the company last month, as per her LinkedIn profile.
Grazi has more than 20 years of experience in luxury retail under her belt, most recently serving as the vice president of head retail strategy and partnerships at the Natural Diamond Council.
She is currently the 2025 president-elect of the Women’s Jewelry Association.
In her new role, Grazi will oversee the Boston-based company’s sales strategies, enhance customer engagement, and elevate the brand’s presence in key markets.
Her appointment is part of Hearts On Fire’s multi-year brand transformation, which includes bolstering its North American leadership team.
“I am excited to welcome Gabrielle to our leadership team. Her deep understanding of the luxury market and her passion for exceptional customer experiences will be vital as we continue to elevate our brand and connect with our customers in meaningful ways,” said Foerster.
Grazi shared her excitement about her new role.
“It’s an exciting time to join Hearts On Fire during a pivotal global transformation. I’m prepared to strategically accelerate the introduction of the brand’s next chapter of modern, luxury fashion diamond jewelry in the finest North American retail stores.”
The company is part of the Chow Tai Fook Jewellery Group, which acquired Hearts On Fire in 2014.
More on Majors
The Latest
ColumnistsSep 05, 2025
Peter Smith: A Lasting Lesson From Maurice Tempelsman Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.
CollectionsSep 05, 2025
Piece of the Week: Jamie Turner’s ‘Victoria’ Necklace The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.
Policies & IssuesSep 05, 2025
Trump Takes Tariffs Case to the Supreme Court Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
WatchesSep 05, 2025
Patrick Mahomes Is the New Hublot Brand AmbassadorThe Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.
Weekly QuizSep 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingSep 04, 2025
Lucara Unveils Unusual 37-Carat Pink DiamondThe Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
Events & AwardsSep 04, 2025
27 Can’t-Miss Converge Sessions, Events From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.
WatchesSep 04, 2025
Breitling Takes Its NFL Game to the Next Level Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.
Events & AwardsSep 04, 2025
The NYC Jewelry, Antique, & Object Show Returns in NovemberNYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.
SourcingSep 03, 2025
Gemfields Confirms Completion of Fabergé SaleU.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.
TrendsSep 03, 2025
Amanda’s Style File: A Perfect BirthstoneSapphire’s variety of colors make it the perfect birthstone for September.
FinancialsSep 02, 2025
Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 SalesThe retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.
MajorsSep 02, 2025
Birks CEO Jean-Christophe Bédos Steps DownNiccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.
MajorsSep 02, 2025
Harry Winston Opens Its Largest Flagship in JapanThe three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.
CollectionsSep 02, 2025
Stephanie Gottlieb Debuts Silver Designs in ‘All Hours’ CollabThe collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.
AuctionsAug 29, 2025
Sotheby’s UAE Sale to Feature 32-Carat Fancy Vivid Orangy Pink DiamondThe highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.
FinancialsAug 29, 2025
Movado’s Q2 Sales Rebound Despite Tariff ImpactCEO Efraim Grinberg noted a resurgence in the fashion watch market.
CollectionsAug 29, 2025
Piece of the Week: Mark Davis’ ‘Bullseye’ Necklace The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.
Supplier BulletinAug 28, 2025
Clientbook Is Helping Jewelers Turn Clienteling Challenges into Wins with Hands-On Training and CoachingSponsored by Clientbook
GradingAug 28, 2025
GIA’s New ‘Quality Assessment’ for Lab-Grown Diamonds Is Coming It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.
SourcingAug 28, 2025
Botswana Declares Public Health Emergency Amid Diamond Sales SlumpPresident Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.
MajorsAug 28, 2025
Borsheims Names New Jewelry BuyerFormer Free People buyer Afton Robertson-Kanne recently joined the retailer.
IndependentsAug 28, 2025
Sissy’s Log Cabin Donates School Supplies to Memphis StudentsThe jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.
EditorsAug 27, 2025
Taylor Swift’s Engagement Ring Is a Fairy Tale for Vintage Diamond CutsThe singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.
SourcingAug 27, 2025
11,685-Carat Emerald Recovered From Zambia’s Kagem MineDubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.
