MajorsOct 03, 2024
Pandora Names 3rd CMO in Past 5 YearsMajorsOct 04, 2024
Hearts On Fire Names Gabrielle Grazi VP of Sales, North America
The industry veteran is also the president-elect of the Women’s Jewelry Association.
Gabrielle Grazi is the new vice president of sales in North America for Hearts On Fire.
Boston—Hearts On Fire has named industry veteran Gabrielle Grazi as its new vice president of sales in North America.
She will report to Rebecca Foerster, the brand’s president of North America.
Grazi is replacing Jacqueline Raffi, who was promoted to the role in 2022 but departed the company last month, as per her LinkedIn profile.
Grazi has more than 20 years of experience in luxury retail under her belt, most recently serving as the vice president of head retail strategy and partnerships at the Natural Diamond Council.
She is currently the 2025 president-elect of the Women’s Jewelry Association.
In her new role, Grazi will oversee the Boston-based company’s sales strategies, enhance customer engagement, and elevate the brand’s presence in key markets.
Her appointment is part of Hearts On Fire’s multi-year brand transformation, which includes bolstering its North American leadership team.
“I am excited to welcome Gabrielle to our leadership team. Her deep understanding of the luxury market and her passion for exceptional customer experiences will be vital as we continue to elevate our brand and connect with our customers in meaningful ways,” said Foerster.
Grazi shared her excitement about her new role.
“It’s an exciting time to join Hearts On Fire during a pivotal global transformation. I’m prepared to strategically accelerate the introduction of the brand’s next chapter of modern, luxury fashion diamond jewelry in the finest North American retail stores.”
The company is part of the Chow Tai Fook Jewellery Group, which acquired Hearts On Fire in 2014.
Related stories will be right here …
She will report to Rebecca Foerster, the brand’s president of North America.
Grazi is replacing Jacqueline Raffi, who was promoted to the role in 2022 but departed the company last month, as per her LinkedIn profile.
Grazi has more than 20 years of experience in luxury retail under her belt, most recently serving as the vice president of head retail strategy and partnerships at the Natural Diamond Council.
She is currently the 2025 president-elect of the Women’s Jewelry Association.
In her new role, Grazi will oversee the Boston-based company’s sales strategies, enhance customer engagement, and elevate the brand’s presence in key markets.
Her appointment is part of Hearts On Fire’s multi-year brand transformation, which includes bolstering its North American leadership team.
“I am excited to welcome Gabrielle to our leadership team. Her deep understanding of the luxury market and her passion for exceptional customer experiences will be vital as we continue to elevate our brand and connect with our customers in meaningful ways,” said Foerster.
Grazi shared her excitement about her new role.
“It’s an exciting time to join Hearts On Fire during a pivotal global transformation. I’m prepared to strategically accelerate the introduction of the brand’s next chapter of modern, luxury fashion diamond jewelry in the finest North American retail stores.”
The company is part of the Chow Tai Fook Jewellery Group, which acquired Hearts On Fire in 2014.
More on Majors
The Latest
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball WatchThe beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail ExperienceThe Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical CraftsmanshipThe Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
