Auctions

Rolex Worn on Apollo 14 Mission Sells for More Than $2M

AuctionsOct 29, 2024

Rolex Worn on Apollo 14 Mission Sells for More Than $2M

The GMT-Master “Pepsi” that belonged to astronaut Edgar Mitchell is one of two Apollo-flown Rolex watches ever sold at auction.

Edgar Mitchell’s Rolex GMT-Master Pepsi
The watch pictured above was worn by astronaut Edgar Mitchell in 1971 onboard the Apollo 14 mission. It was the highest grossing of the five watches in this offering, all of which were either worn in space or commemorate an astronaut’s trip there.
Boston—RR Auction in Boston concluded its “Space Auction” on Oct. 24, garnering a total of $4.27 million.

The sale featured a collection of space-related items, including five watches that were either worn in space or commemorate an astronaut’s trip there.

A highlight of the auction was the late Edgar Mitchell’s Rolex GMT-Master “Pepsi” watch, which was estimated to sell for over $400,000.

The rare timepiece sold for $2.2 million.

It is the second Apollo-flown Rolex watch to ever be sold publicly. The first was astronaut Ron Evans’ Apollo 17 Rolex GMT-Master, which went to auction in 2009.

Edgar Mitchell wearing Rolex watch in space
Astronaut Edgar Mitchell wearing his personal Rolex GMT-Master “Pepsi” in the Apollo 14 Command Module.


Along with being a flown artifact that was documented in pre-flight and in-flight footage of Mitchell, the watch is a family heirloom.

The caseback is engraved with, “Worn by Cdr. E. Mitchell on Apollo 14, 1971, To Karlin—My Daughter.”

Mitchell’s Rolex features a 26-jewel Oyster Perpetual Movement, a black dial, a blue and red “Pepsi” color scheme on its rotating bezel, and a “Cyclops” magnifier over the date indicator.

“This Rolex GMT-Master isn’t just a watch—it’s a piece of space history, flown on one of humanity’s greatest adventures,” said Bobby Livingston, executive vice president at RR Auction.

“It represents both the precision of Rolex craftsmanship and the daring spirit of Apollo astronauts.”

 Related stories will be right here … 

A second watch worn by Mitchell went up for auction as well. His Bulova Astronaut Mark I watch with a custom “Houston” dial sold for $10,981, well above its estimate of $1,000 or more.

French cosmonaut Jean-Loup Chrétien’s Omega Speedmaster Pro “Moonwatch” also did well in the sale.

Jean-Loup Chrétien Omega Speedmaster Pro Moonwatch
French cosmonaut Jean-Loup Chrétien’s Omega Speedmaster Pro “Moonwatch,” that was worn aboard the Argatz expedition in 1988


It sold for $106,409, more than three times its estimated sale price of $30,000 or more.

The watch was worn aboard the Argatz expedition in 1988, and it features an engraving on its caseback that reads, “Flight-Qualified By NASA For All Manned Space Missions, The First Watch Worn On The Moon.”

Also in the sale, the TAG Heuer Formula 1 SpaceX commemorative watch (Ref. PJ5535) sold for $19,285. It was estimated at $8,000 or more.

Lot 6311, Dave Scott’s Omega Speedmaster Professional Apollo 11 commemorative watch, did not sell.

It did not reach the reserve price established by the consignor, the auction house said, and will be included in an upcoming auction.

Lunar Module Attitude Controller
A Lunar Module Attitude controller from Astronaut Edgar Mitchell’s personal collection. It was used to pilot the spacecraft to the surface of the moon during Apollo 14.


Along with the watches, RR Auction sold other space artifacts in the auction, notably a Lunar Module Attitude controller that was used to pilot the spacecraft to the moon’s surface during Apollo 14.

It was estimated at $400,000 and sold for $425,184.

To view the full results of the “Space Auction,” visit the RR Auction website.

The Latest

Kris Averi Rainbow Prism Thorn Ring
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ Ring

The rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.

A tray of Rembrandt charms
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’

The new initiative donates a portion of the proceeds from select charms to charitable causes.

Bernard James Knickerbockers Special Edition Aura Band
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with Ring

The Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Brandee Dallow
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEO

Dallow will lead the International Colored Gemstone Association, effective July 6.

Weekly QuizJun 25, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
SCAD Jewelers Mutual Studio exterior
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler Shortage

Senior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.

Mejuri Steel Collection Campaign Imagery
CollectionsJun 25, 2026
Mejuri Experiments With Steel

Its new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Watches and Wonders 2027
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 Dates

The week-long event in Geneva is slated for April 2027.

New Gem Legacy board members Annie Doresca, Mark Smelzer, Sara Yood
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy Board

The three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.

Smart Age CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online Cart

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

Hyacinth Charm on Hackmanite Bead Strand, Peach Opal Bead Strand, Hydrangea Charm on Aquamarine Bead Strand
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-Trend

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

“Elements” bracelet best of show AGTA Spectrum 2025
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

Columbia Gem House alexandrite
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee Online

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.

Dhaval Raja
MajorsJun 24, 2026
CaratLane Names New Chief Sales Officer

Dhaval Raja has been appointed to the role.

Francesca Villa On the Road Collection Race On Brooch and Long Road Necklace
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

A group of Paraiba tourmalines, two of which are possibly from Ethiopia
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in Ethiopia

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

Etsy Shop Other Jeffs campaign on a truck
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime Day

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Cole Winward
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship Winner

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

NeverNot Feel The Rhythm Boombox Pendant
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Picture from press conference in Basel for new trade show, Basilia
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in Basel

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Gem Awards 2027 Logo
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination Period

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Engineer Master II Snoopy Flying Ace Ball watch
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball Watch

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.

Almasika Le Cauri Endiamanté Drop Earrings
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine Power

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Graphic for Episode 6 of My Next Question featuring Michelle Orman
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken Bathrooms

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

SSEF emerald with filler
GradingJun 17, 2026
SSEF Issues Warning on Refilled Emeralds

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

Former Patek Philippe President Philippe Stern
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88

The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy