Auctions

Rolex Worn on Apollo 14 Mission Sells for More Than $2M

AuctionsOct 29, 2024

Rolex Worn on Apollo 14 Mission Sells for More Than $2M

The GMT-Master “Pepsi” that belonged to astronaut Edgar Mitchell is one of two Apollo-flown Rolex watches ever sold at auction.

Edgar Mitchell’s Rolex GMT-Master Pepsi
The watch pictured above was worn by astronaut Edgar Mitchell in 1971 onboard the Apollo 14 mission. It was the highest grossing of the five watches in this offering, all of which were either worn in space or commemorate an astronaut’s trip there.
Boston—RR Auction in Boston concluded its “Space Auction” on Oct. 24, garnering a total of $4.27 million.

The sale featured a collection of space-related items, including five watches that were either worn in space or commemorate an astronaut’s trip there.

A highlight of the auction was the late Edgar Mitchell’s Rolex GMT-Master “Pepsi” watch, which was estimated to sell for over $400,000.

The rare timepiece sold for $2.2 million.

It is the second Apollo-flown Rolex watch to ever be sold publicly. The first was astronaut Ron Evans’ Apollo 17 Rolex GMT-Master, which went to auction in 2009.

Edgar Mitchell wearing Rolex watch in space
Astronaut Edgar Mitchell wearing his personal Rolex GMT-Master “Pepsi” in the Apollo 14 Command Module.


Along with being a flown artifact that was documented in pre-flight and in-flight footage of Mitchell, the watch is a family heirloom.

The caseback is engraved with, “Worn by Cdr. E. Mitchell on Apollo 14, 1971, To Karlin—My Daughter.”

Mitchell’s Rolex features a 26-jewel Oyster Perpetual Movement, a black dial, a blue and red “Pepsi” color scheme on its rotating bezel, and a “Cyclops” magnifier over the date indicator.

“This Rolex GMT-Master isn’t just a watch—it’s a piece of space history, flown on one of humanity’s greatest adventures,” said Bobby Livingston, executive vice president at RR Auction.

“It represents both the precision of Rolex craftsmanship and the daring spirit of Apollo astronauts.”

 Related stories will be right here … 

A second watch worn by Mitchell went up for auction as well. His Bulova Astronaut Mark I watch with a custom “Houston” dial sold for $10,981, well above its estimate of $1,000 or more.

French cosmonaut Jean-Loup Chrétien’s Omega Speedmaster Pro “Moonwatch” also did well in the sale.

Jean-Loup Chrétien Omega Speedmaster Pro Moonwatch
French cosmonaut Jean-Loup Chrétien’s Omega Speedmaster Pro “Moonwatch,” that was worn aboard the Argatz expedition in 1988


It sold for $106,409, more than three times its estimated sale price of $30,000 or more.

The watch was worn aboard the Argatz expedition in 1988, and it features an engraving on its caseback that reads, “Flight-Qualified By NASA For All Manned Space Missions, The First Watch Worn On The Moon.”

Also in the sale, the TAG Heuer Formula 1 SpaceX commemorative watch (Ref. PJ5535) sold for $19,285. It was estimated at $8,000 or more.

Lot 6311, Dave Scott’s Omega Speedmaster Professional Apollo 11 commemorative watch, did not sell.

It did not reach the reserve price established by the consignor, the auction house said, and will be included in an upcoming auction.

Lunar Module Attitude Controller
A Lunar Module Attitude controller from Astronaut Edgar Mitchell’s personal collection. It was used to pilot the spacecraft to the surface of the moon during Apollo 14.


Along with the watches, RR Auction sold other space artifacts in the auction, notably a Lunar Module Attitude controller that was used to pilot the spacecraft to the moon’s surface during Apollo 14.

It was estimated at $400,000 and sold for $425,184.

To view the full results of the “Space Auction,” visit the RR Auction website.

The Latest

Diamond engagement rings by designer Lorraine West
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and Why

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

New Forevermark store in India
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s Future

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

Brilliant Earth Beverly Hills showroom
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills Store

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

My Next Question podcast with Marion Fasel and Natalie Francisco
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

Weekly QuizFeb 19, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Breitling Navitimer B19 Chronograph 43 Perpetual Calendar
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report Says

The Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.

Rahaminov Diamonds Matriarch Campaign
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its Matriarch

The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.

dca-laptop.jpg
Brought to you by
DCA Enters a New Chapter in Jewelry Education

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Borsheims Rachel Bennett
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award Winner

Rachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.

Stock image of shipping containers
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already Imposed

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

Sherry Smith, National Jeweler columnist and principal partner at The Retail Smiths
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail Smiths

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

Yafa Signed Jewels Van Cleef & Arpels Necklace and Earrings
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in Miami

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

Jin Lee Chrono24
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General Manager

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Eddie Sakamoto
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

NYCJAOS spring show 2026
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring Show

The April event will feature a new VIP shopping day requiring a special ticket.

Dua Lipa Bulgari Brand Ambassador
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New Ambassador

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

US Supreme Court building
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s Tariffs

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Headshot of National Jeweler columnist Peter Smith
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry Sales

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

Jewelers Vigilance Committee logo
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board Chair

JVC also announced the election of five new board members.

Boucheron Faisceaux Brooch
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A Museum

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Ann Weaver Bailey, also known as “Mama Ann”
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.

Material Good Boston Location Interior Rendering
IndependentsFeb 19, 2026
Material Good Opens Third Location

Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

Original Miami Beach Antique Show sign
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in March

The show will be held March 26-30 at the Miami Beach Convention Center.

Select Jewelry Graziella Air
MajorsFeb 18, 2026
Select Jewelry Inks Agreement to Distribute Lightweight Gold Jewelry

It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

Community for Ethical Jewelry Logo
Policies & IssuesFeb 18, 2026
Community for Ethical Jewelry Looks for Executive Director

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

DCA colored gemstone course on laptop
Events & AwardsFeb 18, 2026
DCA to Host Gemstone Selling Education Session at IJO Event

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Cece Jewellery Traveller’s Tale Ring
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the Horse

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy