Rolex Worn on Apollo 14 Mission Sells for More Than $2M
The GMT-Master “Pepsi” that belonged to astronaut Edgar Mitchell is one of two Apollo-flown Rolex watches ever sold at auction.

The sale featured a collection of space-related items, including five watches that were either worn in space or commemorate an astronaut’s trip there.
A highlight of the auction was the late Edgar Mitchell’s Rolex GMT-Master “Pepsi” watch, which was estimated to sell for over $400,000.
The rare timepiece sold for $2.2 million.
It is the second Apollo-flown Rolex watch to ever be sold publicly. The first was astronaut Ron Evans’ Apollo 17 Rolex GMT-Master, which went to auction in 2009.
Along with being a flown artifact that was documented in pre-flight and in-flight footage of Mitchell, the watch is a family heirloom.
The caseback is engraved with, “Worn by Cdr. E. Mitchell on Apollo 14, 1971, To Karlin—My Daughter.”
Mitchell’s Rolex features a 26-jewel Oyster Perpetual Movement, a black dial, a blue and red “Pepsi” color scheme on its rotating bezel, and a “Cyclops” magnifier over the date indicator.
“This Rolex GMT-Master isn’t just a watch—it’s a piece of space history, flown on one of humanity’s greatest adventures,” said Bobby Livingston, executive vice president at RR Auction.
“It represents both the precision of Rolex craftsmanship and the daring spirit of Apollo astronauts.”
A second watch worn by Mitchell went up for auction as well. His Bulova Astronaut Mark I watch with a custom “Houston” dial sold for $10,981, well above its estimate of $1,000 or more.
French cosmonaut Jean-Loup Chrétien’s Omega Speedmaster Pro “Moonwatch” also did well in the sale.
It sold for $106,409, more than three times its estimated sale price of $30,000 or more.
The watch was worn aboard the Argatz expedition in 1988, and it features an engraving on its caseback that reads, “Flight-Qualified By NASA For All Manned Space Missions, The First Watch Worn On The Moon.”
Also in the sale, the TAG Heuer Formula 1 SpaceX commemorative watch (Ref. PJ5535) sold for $19,285. It was estimated at $8,000 or more.
Lot 6311, Dave Scott’s Omega Speedmaster Professional Apollo 11 commemorative watch, did not sell.
It did not reach the reserve price established by the consignor, the auction house said, and will be included in an upcoming auction.
Along with the watches, RR Auction sold other space artifacts in the auction, notably a Lunar Module Attitude controller that was used to pilot the spacecraft to the moon’s surface during Apollo 14.
It was estimated at $400,000 and sold for $425,184.
To view the full results of the “Space Auction,” visit the RR Auction website.
The Latest

Beverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”

Kering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Nearly half of buyers are prioritizing silver and fashion collections this season, organizers said.


The “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.

The precious metals provider has promoted Jennifer Ashworth to the role.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

The American precious metals refiner’s day-to-day operations remain the same post-acquisition.

These aquamarine jewels channel the calming energy of the March birthstone.

The “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.

Diamond jewelry was the star of the event formerly known as the SAG Awards.

Consumers were somewhat less worried about the future, though concerns about rising prices and politics remained.

Foerster is this year’s Stanley Schechter Award recipient.

Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.

Chicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.

Owners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.

A 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.

The “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”

The update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.

Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.

Each received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.

Catherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
























