Auctions

Rolex Worn on Apollo 14 Mission Sells for More Than $2M

AuctionsOct 29, 2024

Rolex Worn on Apollo 14 Mission Sells for More Than $2M

The GMT-Master “Pepsi” that belonged to astronaut Edgar Mitchell is one of two Apollo-flown Rolex watches ever sold at auction.

Edgar Mitchell’s Rolex GMT-Master Pepsi
The watch pictured above was worn by astronaut Edgar Mitchell in 1971 onboard the Apollo 14 mission. It was the highest grossing of the five watches in this offering, all of which were either worn in space or commemorate an astronaut’s trip there.
Boston—RR Auction in Boston concluded its “Space Auction” on Oct. 24, garnering a total of $4.27 million.

The sale featured a collection of space-related items, including five watches that were either worn in space or commemorate an astronaut’s trip there.

A highlight of the auction was the late Edgar Mitchell’s Rolex GMT-Master “Pepsi” watch, which was estimated to sell for over $400,000.

The rare timepiece sold for $2.2 million.

It is the second Apollo-flown Rolex watch to ever be sold publicly. The first was astronaut Ron Evans’ Apollo 17 Rolex GMT-Master, which went to auction in 2009.

Edgar Mitchell wearing Rolex watch in space
Astronaut Edgar Mitchell wearing his personal Rolex GMT-Master “Pepsi” in the Apollo 14 Command Module.


Along with being a flown artifact that was documented in pre-flight and in-flight footage of Mitchell, the watch is a family heirloom.

The caseback is engraved with, “Worn by Cdr. E. Mitchell on Apollo 14, 1971, To Karlin—My Daughter.”

Mitchell’s Rolex features a 26-jewel Oyster Perpetual Movement, a black dial, a blue and red “Pepsi” color scheme on its rotating bezel, and a “Cyclops” magnifier over the date indicator.

“This Rolex GMT-Master isn’t just a watch—it’s a piece of space history, flown on one of humanity’s greatest adventures,” said Bobby Livingston, executive vice president at RR Auction.

“It represents both the precision of Rolex craftsmanship and the daring spirit of Apollo astronauts.”

 Related stories will be right here … 

A second watch worn by Mitchell went up for auction as well. His Bulova Astronaut Mark I watch with a custom “Houston” dial sold for $10,981, well above its estimate of $1,000 or more.

French cosmonaut Jean-Loup Chrétien’s Omega Speedmaster Pro “Moonwatch” also did well in the sale.

Jean-Loup Chrétien Omega Speedmaster Pro Moonwatch
French cosmonaut Jean-Loup Chrétien’s Omega Speedmaster Pro “Moonwatch,” that was worn aboard the Argatz expedition in 1988


It sold for $106,409, more than three times its estimated sale price of $30,000 or more.

The watch was worn aboard the Argatz expedition in 1988, and it features an engraving on its caseback that reads, “Flight-Qualified By NASA For All Manned Space Missions, The First Watch Worn On The Moon.”

Also in the sale, the TAG Heuer Formula 1 SpaceX commemorative watch (Ref. PJ5535) sold for $19,285. It was estimated at $8,000 or more.

Lot 6311, Dave Scott’s Omega Speedmaster Professional Apollo 11 commemorative watch, did not sell.

It did not reach the reserve price established by the consignor, the auction house said, and will be included in an upcoming auction.

Lunar Module Attitude Controller
A Lunar Module Attitude controller from Astronaut Edgar Mitchell’s personal collection. It was used to pilot the spacecraft to the surface of the moon during Apollo 14.


Along with the watches, RR Auction sold other space artifacts in the auction, notably a Lunar Module Attitude controller that was used to pilot the spacecraft to the moon’s surface during Apollo 14.

It was estimated at $400,000 and sold for $425,184.

To view the full results of the “Space Auction,” visit the RR Auction website.

The Latest

Photo from 2026 Jewelers of America Fly-In
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

Nanis Sway Earrings
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror

Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.

De Beers Group’s SynthDetect 2 diamond screening instrument
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine

SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Stock image of shipping containers
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s Desk

The bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.

Weekly QuizSep 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
John Carter and Michael Richards
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley Award

The American Gem Society presented the annual award to a former president of its board.

Cynthia Erivo x Zoe Chicco The Chrysalis Capsule Collection Campaign
CollectionsSep 17, 2026
Cynthia Erivo, Zoë Chicco’s Jewelry Collab Is an Ode to Transformation

The “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Kevin Patton
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement Award

Jewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.

Graphic for episode 9 of My Next Question featuring Pamela Froman and Remy Sasha
PodcastsSep 16, 2026
Episode 9: Remembering Cindy Edelstein

Two special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.

L’Objet x Jessica McCormack Homeware Collection
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares Collection

McCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.

Stock image of police cars with flashing lights
CrimeSep 16, 2026
JSA Issues Warning to NJ Jewelers After Rash of Smash and Grabs

Nine New Jersey jewelers have been victims of smash-and-grab robberies this year, prompting JSA to circulate a list of recommendations.

Brian Hood, president of Bromberg & Co.
IndependentsSep 16, 2026
Bromberg & Co. Names New President

Marlin “Brian” Hood, who has been with the store for 20 years, will succeed Ricky Bromberg, who died earlier this month.

Midas Chain’s House of Midas Bridal Catalog
MajorsSep 16, 2026
Midas Chain Releases ‘House of Midas’ Bridal Catalog

The new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.

Florence Pugh Wearing Bulgari at 2026 Primetime Emmy Awards
EditorsSep 15, 2026
2026 Emmys Jewelry: An Either/Or Proposition

Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.

Technology Therapy Group founder and CEO Jennifer Shaheen
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends You

Jennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.

Armadani Retail Support Program Marketing Imagery
IndependentsSep 15, 2026
Armadani Launches Retail Support Program for Holiday Season

The program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.

Signet Jewelers Joan Hilson
EditorsSep 15, 2026
Q&A: Signet Jewelers’ Joan Hilson on Diamond Demand, the Holidays

Hilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.

The Retail Smiths Principal Sherry Smith
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your Christmas

The stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.

The “Pragnell Kimberley Sunshine Diamond,” 22.09 carats and fancy yellow
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for Auction

The 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.

Greenwich St. Jewelers Adornos photography exhibit
IndependentsSep 14, 2026
Greenwich St. Jewelers to Unveil Photography Exhibition

“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.

Stock image of rough emeralds mined by Gemfields
SourcingSep 14, 2026
Gemfields Sells All Lots at First Emerald Auction in 9 Months

The company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”

Kealeboga Pule and Black Coffee
SourcingSep 14, 2026
Diamonds Do Good Pledges Support for Eye Care Program

The nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.

Greenwich St. Jewelers Scattered Sapphire Cigar Band
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers

The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.

Make A Wish East Tennessee
MajorsSep 11, 2026
The Wishing Place by JTV Opens

The jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.

The Edge logo
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry Professionals

The recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.

Steven Lagos and Keith Rolfe
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO

Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy