Auctions

Rolex Worn on Apollo 14 Mission Sells for More Than $2M

AuctionsOct 29, 2024

Rolex Worn on Apollo 14 Mission Sells for More Than $2M

The GMT-Master “Pepsi” that belonged to astronaut Edgar Mitchell is one of two Apollo-flown Rolex watches ever sold at auction.

Edgar Mitchell’s Rolex GMT-Master Pepsi
The watch pictured above was worn by astronaut Edgar Mitchell in 1971 onboard the Apollo 14 mission. It was the highest grossing of the five watches in this offering, all of which were either worn in space or commemorate an astronaut’s trip there.
Boston—RR Auction in Boston concluded its “Space Auction” on Oct. 24, garnering a total of $4.27 million.

The sale featured a collection of space-related items, including five watches that were either worn in space or commemorate an astronaut’s trip there.

A highlight of the auction was the late Edgar Mitchell’s Rolex GMT-Master “Pepsi” watch, which was estimated to sell for over $400,000.

The rare timepiece sold for $2.2 million.

It is the second Apollo-flown Rolex watch to ever be sold publicly. The first was astronaut Ron Evans’ Apollo 17 Rolex GMT-Master, which went to auction in 2009.

Edgar Mitchell wearing Rolex watch in space
Astronaut Edgar Mitchell wearing his personal Rolex GMT-Master “Pepsi” in the Apollo 14 Command Module.


Along with being a flown artifact that was documented in pre-flight and in-flight footage of Mitchell, the watch is a family heirloom.

The caseback is engraved with, “Worn by Cdr. E. Mitchell on Apollo 14, 1971, To Karlin—My Daughter.”

Mitchell’s Rolex features a 26-jewel Oyster Perpetual Movement, a black dial, a blue and red “Pepsi” color scheme on its rotating bezel, and a “Cyclops” magnifier over the date indicator.

“This Rolex GMT-Master isn’t just a watch—it’s a piece of space history, flown on one of humanity’s greatest adventures,” said Bobby Livingston, executive vice president at RR Auction.

“It represents both the precision of Rolex craftsmanship and the daring spirit of Apollo astronauts.”

 Related stories will be right here … 

A second watch worn by Mitchell went up for auction as well. His Bulova Astronaut Mark I watch with a custom “Houston” dial sold for $10,981, well above its estimate of $1,000 or more.

French cosmonaut Jean-Loup Chrétien’s Omega Speedmaster Pro “Moonwatch” also did well in the sale.

Jean-Loup Chrétien Omega Speedmaster Pro Moonwatch
French cosmonaut Jean-Loup Chrétien’s Omega Speedmaster Pro “Moonwatch,” that was worn aboard the Argatz expedition in 1988


It sold for $106,409, more than three times its estimated sale price of $30,000 or more.

The watch was worn aboard the Argatz expedition in 1988, and it features an engraving on its caseback that reads, “Flight-Qualified By NASA For All Manned Space Missions, The First Watch Worn On The Moon.”

Also in the sale, the TAG Heuer Formula 1 SpaceX commemorative watch (Ref. PJ5535) sold for $19,285. It was estimated at $8,000 or more.

Lot 6311, Dave Scott’s Omega Speedmaster Professional Apollo 11 commemorative watch, did not sell.

It did not reach the reserve price established by the consignor, the auction house said, and will be included in an upcoming auction.

Lunar Module Attitude Controller
A Lunar Module Attitude controller from Astronaut Edgar Mitchell’s personal collection. It was used to pilot the spacecraft to the surface of the moon during Apollo 14.


Along with the watches, RR Auction sold other space artifacts in the auction, notably a Lunar Module Attitude controller that was used to pilot the spacecraft to the moon’s surface during Apollo 14.

It was estimated at $400,000 and sold for $425,184.

To view the full results of the “Space Auction,” visit the RR Auction website.

The Latest

Stock image of gavel
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler

Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.

Eduard Stefanescu, left, and Sara Yood, right
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards Committee

Yood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.

MS Rau Aspen rendering
IndependentsDec 15, 2025
M.S. Rau to Open Store in Aspen

The New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

David Webb holiday window
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window Display

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

Weekly QuizDec 11, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Oscar Heyman Yellow Green Sphene and Diamond Ring
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene Ring

Take luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.

IGI Design Contest Graphic
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting Submissions

This year's theme is “Unveiling the Depths of the Ocean.”

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Jacquie Aiche Alien Heart Eye Inlay Necklace, Cicada Dragonfly Brooch, Harkness After the Rain Earrings
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool Blue

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

GIA new colored stone report
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More Gemstones

Starting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.

Day’s Jewelers Salem New Hampshire store exterior
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth Store

The 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.

Americas Gold Chain Catalog Volume 3
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain Catalog

The new catalog features its most popular chains as well as new styles.

Rolex Miami store
WatchesDec 10, 2025
There’s A New Rolex Boutique in Miami

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Stock image of consumers shopping in the winter
SurveysDec 10, 2025
Consumer Confidence Drops in November

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

National Association of Jewelry Appraisers logo
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference

“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.

Silas Smith and his Responsible Design Challenge Winning Pendant
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge Winner

Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.

Sothebys orangy pink The Desert Rose diamond
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu Dhabi

The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

National Jeweler columnist and Smart Age Solutions CEO Emmanuel Raheb
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’t

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.

Guzema Once Upon a Time Collection Campaign
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday Collection

The collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.

Gemvision by Stuller MatrixGold 3.11
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGold

MatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.

Sign at the JA New York jewelry trade show
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York

The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.

Juell Kadet, former executive vice president of Rogers & Hollands
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96

Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.

Lumia 2 smart earrings
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart Earrings

Billed as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.

Lionheart Wildflower Double Cocktail Ring
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s Birthstones

Don’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.

Robinson Pelham Tsar Star Earrings in Blaze
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ Earrings

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

Pantone 11-4201 Cloud Dancer
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … White

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

Stuller holiday 2025
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ Campaign

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy