Auctions

Rolex Worn on Apollo 14 Mission Sells for More Than $2M

AuctionsOct 29, 2024

Rolex Worn on Apollo 14 Mission Sells for More Than $2M

The GMT-Master “Pepsi” that belonged to astronaut Edgar Mitchell is one of two Apollo-flown Rolex watches ever sold at auction.

Edgar Mitchell’s Rolex GMT-Master Pepsi
The watch pictured above was worn by astronaut Edgar Mitchell in 1971 onboard the Apollo 14 mission. It was the highest grossing of the five watches in this offering, all of which were either worn in space or commemorate an astronaut’s trip there.
Boston—RR Auction in Boston concluded its “Space Auction” on Oct. 24, garnering a total of $4.27 million.

The sale featured a collection of space-related items, including five watches that were either worn in space or commemorate an astronaut’s trip there.

A highlight of the auction was the late Edgar Mitchell’s Rolex GMT-Master “Pepsi” watch, which was estimated to sell for over $400,000.

The rare timepiece sold for $2.2 million.

It is the second Apollo-flown Rolex watch to ever be sold publicly. The first was astronaut Ron Evans’ Apollo 17 Rolex GMT-Master, which went to auction in 2009.

Edgar Mitchell wearing Rolex watch in space
Astronaut Edgar Mitchell wearing his personal Rolex GMT-Master “Pepsi” in the Apollo 14 Command Module.


Along with being a flown artifact that was documented in pre-flight and in-flight footage of Mitchell, the watch is a family heirloom.

The caseback is engraved with, “Worn by Cdr. E. Mitchell on Apollo 14, 1971, To Karlin—My Daughter.”

Mitchell’s Rolex features a 26-jewel Oyster Perpetual Movement, a black dial, a blue and red “Pepsi” color scheme on its rotating bezel, and a “Cyclops” magnifier over the date indicator.

“This Rolex GMT-Master isn’t just a watch—it’s a piece of space history, flown on one of humanity’s greatest adventures,” said Bobby Livingston, executive vice president at RR Auction.

“It represents both the precision of Rolex craftsmanship and the daring spirit of Apollo astronauts.”

 Related stories will be right here … 

A second watch worn by Mitchell went up for auction as well. His Bulova Astronaut Mark I watch with a custom “Houston” dial sold for $10,981, well above its estimate of $1,000 or more.

French cosmonaut Jean-Loup Chrétien’s Omega Speedmaster Pro “Moonwatch” also did well in the sale.

Jean-Loup Chrétien Omega Speedmaster Pro Moonwatch
French cosmonaut Jean-Loup Chrétien’s Omega Speedmaster Pro “Moonwatch,” that was worn aboard the Argatz expedition in 1988


It sold for $106,409, more than three times its estimated sale price of $30,000 or more.

The watch was worn aboard the Argatz expedition in 1988, and it features an engraving on its caseback that reads, “Flight-Qualified By NASA For All Manned Space Missions, The First Watch Worn On The Moon.”

Also in the sale, the TAG Heuer Formula 1 SpaceX commemorative watch (Ref. PJ5535) sold for $19,285. It was estimated at $8,000 or more.

Lot 6311, Dave Scott’s Omega Speedmaster Professional Apollo 11 commemorative watch, did not sell.

It did not reach the reserve price established by the consignor, the auction house said, and will be included in an upcoming auction.

Lunar Module Attitude Controller
A Lunar Module Attitude controller from Astronaut Edgar Mitchell’s personal collection. It was used to pilot the spacecraft to the surface of the moon during Apollo 14.


Along with the watches, RR Auction sold other space artifacts in the auction, notably a Lunar Module Attitude controller that was used to pilot the spacecraft to the moon’s surface during Apollo 14.

It was estimated at $400,000 and sold for $425,184.

To view the full results of the “Space Auction,” visit the RR Auction website.

The Latest

Headshot of Sherry Smith, National Jeweler columnist and vice president of coaching strategy and development at the Edge Retail Academy
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold

Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.

Saks Fifth Avenue New York storefront
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s Bankruptcy

From how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.

Jacquie Aiche Raw Amethyst Cluster Starburst Diamond Ring
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone Bliss

Amethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Matteo Cuelli
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing Director

The Italian jewelry company appointed Matteo Cuelli to the newly created role.

Weekly QuizJan 29, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Bryan Cowan, Thomas Schwartz, Liliana Estrella
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership Team

The manufacturer said the changes are designed to improve speed, reliability, innovation, and service.

Stock image of shipping containers
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make Deal

President Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Jade Trau Spring Summer 2026 Collection Campaign
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces Rondelles

The designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.

Casio Headquarters Jersey City, New Jersey
WatchesFeb 03, 2026
Casio America Calls Jersey City Home

The watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.

Nivoda gemstones
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone Marketplace

The company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.

International Gemological Institute logo
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories

IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.

Ylang 23 store burglary
CrimeFeb 02, 2026
Ylang 23’s Dallas Store Burglarized

The Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.

Tyla at 68th annual Grammy Awards
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 Grammys

From cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.

Silver, Gold, and Bronze Medals for 2026 Winter Olympics
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes Unity

The medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.

Dawn dish soap, Dove soap, M&M candy, Tylenol
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGov

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

Etiq Khol Ring
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ Ring

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

Arch Crown Tag & Label 2026 Catalog
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is Here

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Ghirardelli Chocolocket
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s Day

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

Red Rubies AGTA
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced Gemstones

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Audemars Piguet Atlanta Store Artwork
WatchesJan 29, 2026
Audemars Piguet Opens AP House in Atlanta

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Anza Gems gemstones
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in Tucson

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for Success

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Hand holding shopping bags
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in January

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

Foundrae Aspen Store
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store Opening

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

Bulgari Gioco di Forme e Colori watch and brooch
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales Slip

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

GemFair x DBL Toi et Moi Ring
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal Diamonds

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy