Rolex Worn on Apollo 14 Mission Sells for More Than $2M
The GMT-Master “Pepsi” that belonged to astronaut Edgar Mitchell is one of two Apollo-flown Rolex watches ever sold at auction.

The sale featured a collection of space-related items, including five watches that were either worn in space or commemorate an astronaut’s trip there.
A highlight of the auction was the late Edgar Mitchell’s Rolex GMT-Master “Pepsi” watch, which was estimated to sell for over $400,000.
The rare timepiece sold for $2.2 million.
It is the second Apollo-flown Rolex watch to ever be sold publicly. The first was astronaut Ron Evans’ Apollo 17 Rolex GMT-Master, which went to auction in 2009.
Along with being a flown artifact that was documented in pre-flight and in-flight footage of Mitchell, the watch is a family heirloom.
The caseback is engraved with, “Worn by Cdr. E. Mitchell on Apollo 14, 1971, To Karlin—My Daughter.”
Mitchell’s Rolex features a 26-jewel Oyster Perpetual Movement, a black dial, a blue and red “Pepsi” color scheme on its rotating bezel, and a “Cyclops” magnifier over the date indicator.
“This Rolex GMT-Master isn’t just a watch—it’s a piece of space history, flown on one of humanity’s greatest adventures,” said Bobby Livingston, executive vice president at RR Auction.
“It represents both the precision of Rolex craftsmanship and the daring spirit of Apollo astronauts.”
A second watch worn by Mitchell went up for auction as well. His Bulova Astronaut Mark I watch with a custom “Houston” dial sold for $10,981, well above its estimate of $1,000 or more.
French cosmonaut Jean-Loup Chrétien’s Omega Speedmaster Pro “Moonwatch” also did well in the sale.
It sold for $106,409, more than three times its estimated sale price of $30,000 or more.
The watch was worn aboard the Argatz expedition in 1988, and it features an engraving on its caseback that reads, “Flight-Qualified By NASA For All Manned Space Missions, The First Watch Worn On The Moon.”
Also in the sale, the TAG Heuer Formula 1 SpaceX commemorative watch (Ref. PJ5535) sold for $19,285. It was estimated at $8,000 or more.
Lot 6311, Dave Scott’s Omega Speedmaster Professional Apollo 11 commemorative watch, did not sell.
It did not reach the reserve price established by the consignor, the auction house said, and will be included in an upcoming auction.
Along with the watches, RR Auction sold other space artifacts in the auction, notably a Lunar Module Attitude controller that was used to pilot the spacecraft to the moon’s surface during Apollo 14.
It was estimated at $400,000 and sold for $425,184.
To view the full results of the “Space Auction,” visit the RR Auction website.
The Latest

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.


The Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.

The Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Marianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.

The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.

The special-edition piece marks the 140th anniversary of the iconic beverage brand.

Here are 13 small charms to inspire your layered looks this summer.

Our Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.

The group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.

From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.

The big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.

Marie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.

At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.

Ilana McCabe is Signet’s vice president of public relations and brand communications.

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

The approval means the retailer is on track to exit bankruptcy proceedings this summer.

The men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.

The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
























