Auctions

Shirley Bassey’s ‘Baignoire’ Breaks Auction Record

AuctionsOct 17, 2024

Shirley Bassey’s ‘Baignoire’ Breaks Auction Record

Part of the Welsh singer’s extensive jewelry collection, the bathtub-shaped Cartier watch went for nearly $72,000 at Sotheby’s Paris.

Shirley Bassey’s Cartier Baignoire watch
Welsh singer Dame Shirley Bassey loved diamonds, and she sang about them too, recording “Diamonds Are Forever” for the 1971 James Bond film of the same name. However, it was her Cartier “Baignoire” watch that blew away estimates at auction, selling for €66,000 ($71,712).
Paris—Sotheby’s recent jewelry auction in Paris set a new location-specific record for the auction house, led by the collection of an artist who not only loved but also sang about diamonds.

The “Collection of Dame Shirley Bassey,” the award-winning Welsh singer known for her performance of “Diamonds Are Forever,” garnered €2.2 million ($2.4 million), just above its expected total of €2.1 million.

“I fell in love with jewelry when I first discovered natural pearls as an up-and-coming singer, and I bought myself my first string of pearls—the first piece of jewelry I’d ever bought,” Bassey said in a release when the auction was first announced earlier this year.

“However, I quickly graduated to my lifelong passion for diamonds, which preceded the recording of ‘Diamonds Are Forever.’ In fact, I accepted to sing the song because it rang true to me and the way I felt about diamonds then and now.”

While a number of Bassey’s diamond pieces went for hundreds of thousands of dollars at Sotheby’s Paris, it was actually the 87-year-old singer’s relatively plain watch that broke a world record.

Bassey’s Cartier “Baignoire” with a white gold case and black leather strap sold for €66,000 ($71,712), blowing away its pre-sale estimate of €1,500-€3,000 and making it the most expensive “Baignoire” ever sold at auction.

Named for its shape (“baignoire” is French for bathtub), Cartier first created this style in the early 1900s. It brought back the “Baignoire” to much fanfare at Watches & Wonders Geneva in 2023.




Other pieces from Bassey’s collection that outperformed at auction include a vintage Van Cleef & Arpels diamond cluster ring from the 1960s that Elton John gave to the singer. It sold for €48,000 ($52,071), more than three times its high estimate. 

A buyer bought her bow-shaped diamond brooch from 1905 for €162,000 ($175,742), nearly five times its high estimate, while another paid €174,000 ($188,754) for the Van Cleef & Arpels emerald and diamond necklace Bassey bought herself to commemorate her first Royal Variety Performance in front of the late Queen Elizabeth II. 

The pre-sale estimate on that piece was €50,000-€70,000. 

 Related stories will be right here … 

Held Oct. 10, Sotheby’s Paris Fine Jewels sale totaled nearly €6.5 million ($7.1 million), with more than half of the lots topping their highest pre-auction estimates.

It’s the highest total ever for a Sotheby’s jewelry sale held in Paris.

The auction broke several brand-specific records too.

Georges Fouquet aquamarine, onyx, and diamond brooch
A buyer paid €126,000 ($136,654) for this Georges Fouquet (1862-1957) aquamarine, onyx, and diamond brooch, making it the most expensive piece by the French jewelry designer ever sold at Sotheby’s Paris.


Sotheby’s said a circa-1928 Cartier “Tutti Frutti” bracelet became the most valuable Cartier lot ever sold at its Paris location. 

A buyer paid €480,000 ($520,487) for the piece, making it the sale’s top lot overall. 

A Georges Fouquet aquamarine, onyx, and diamond brooch that went for €126,000 ($136,654) became the most valuable Georges Fouquet piece sold by Sotheby’s Paris, while the sale also set a new record for the auction house when it comes to bracelets from Van Cleef & Arpels.

A buyer paid €240,000 ($260,244) for a sapphire and diamond “Boucle” bracelet from the brand, making it the most valuable Van Cleef & Arpels bracelet ever sold at Sotheby’s Paris and the auction’s third highest-grossing lot. 

The Latest

Anza Gems gemstones
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in Tucson

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for Success

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Hand holding shopping bags
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in January

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Foundrae Aspen Store
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store Opening

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

Weekly QuizJan 22, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Bulgari Gioco di Forme e Colori watch and brooch
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales Slip

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

GemFair x DBL Toi et Moi Ring
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal Diamonds

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Montana sapphire
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana Sapphires

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

Clientbook
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking Tool

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Columbia Gem House celestial shapes
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Diamond center in Saurimo, Angola
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

Francesca’s boutique
MajorsJan 26, 2026
Francesca’s To Close All Stores

The retailer operates more than 450 boutiques across 45 states, according to its website.

Thomas Davis, Monalisa DePina, Jamie Batiste, Namwezi Nicole Batumike, Lavina Hunt-Lewis
MajorsJan 26, 2026
BIJC Names 5 New Board Members

The new members’ skills span communications, business development, advocacy, and industry leadership.

Tiffany & Co. Celebrating Love Stories Since 1837 Campaign
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love Stories

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

DCA colored gemstone course
GradingJan 26, 2026
DCA Updates Colored Gemstone Course

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Deutsch & Deutsch jewelers team
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in Texas

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

Baume & Mercier Riviera 10812 pink watch
WatchesJan 23, 2026
Damiani Group to Acquire Baume & Mercier

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Martin Katz snowflake earrings
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand Strategy

Ella Blum was appointed to the newly created role.

National-Jeweler_1872x1502_B copy.png
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone Market

Sponsored by RapNet

Lugano Diamonds Greenwich Connecticut store
MajorsJan 22, 2026
Lugano Diamonds Finds a Buyer

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

A Diamond Is Forever book
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ Book

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Sindhu Culas
MajorsJan 22, 2026
Swarovski Appoints New North America President

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales Officer

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

My Next Question podcast with Sherry Smith and Edahn Golan
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s Next

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Jules Kim of Bijules, Sophie Howard of By Pariah, Jade Ruzzo, Joy Haugaard of Lionheart, Vanessa Fernández of Vanessa Fernández Studio, Hiba Husayni of Zahn-Z
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy