Auctions

Shirley Bassey’s ‘Baignoire’ Breaks Auction Record

AuctionsOct 17, 2024

Shirley Bassey’s ‘Baignoire’ Breaks Auction Record

Part of the Welsh singer’s extensive jewelry collection, the bathtub-shaped Cartier watch went for nearly $72,000 at Sotheby’s Paris.

Shirley Bassey’s Cartier Baignoire watch
Welsh singer Dame Shirley Bassey loved diamonds, and she sang about them too, recording “Diamonds Are Forever” for the 1971 James Bond film of the same name. However, it was her Cartier “Baignoire” watch that blew away estimates at auction, selling for €66,000 ($71,712).
Paris—Sotheby’s recent jewelry auction in Paris set a new location-specific record for the auction house, led by the collection of an artist who not only loved but also sang about diamonds.

The “Collection of Dame Shirley Bassey,” the award-winning Welsh singer known for her performance of “Diamonds Are Forever,” garnered €2.2 million ($2.4 million), just above its expected total of €2.1 million.

“I fell in love with jewelry when I first discovered natural pearls as an up-and-coming singer, and I bought myself my first string of pearls—the first piece of jewelry I’d ever bought,” Bassey said in a release when the auction was first announced earlier this year.

“However, I quickly graduated to my lifelong passion for diamonds, which preceded the recording of ‘Diamonds Are Forever.’ In fact, I accepted to sing the song because it rang true to me and the way I felt about diamonds then and now.”

While a number of Bassey’s diamond pieces went for hundreds of thousands of dollars at Sotheby’s Paris, it was actually the 87-year-old singer’s relatively plain watch that broke a world record.

Bassey’s Cartier “Baignoire” with a white gold case and black leather strap sold for €66,000 ($71,712), blowing away its pre-sale estimate of €1,500-€3,000 and making it the most expensive “Baignoire” ever sold at auction.

Named for its shape (“baignoire” is French for bathtub), Cartier first created this style in the early 1900s. It brought back the “Baignoire” to much fanfare at Watches & Wonders Geneva in 2023.




Other pieces from Bassey’s collection that outperformed at auction include a vintage Van Cleef & Arpels diamond cluster ring from the 1960s that Elton John gave to the singer. It sold for €48,000 ($52,071), more than three times its high estimate. 

A buyer bought her bow-shaped diamond brooch from 1905 for €162,000 ($175,742), nearly five times its high estimate, while another paid €174,000 ($188,754) for the Van Cleef & Arpels emerald and diamond necklace Bassey bought herself to commemorate her first Royal Variety Performance in front of the late Queen Elizabeth II. 

The pre-sale estimate on that piece was €50,000-€70,000. 

 Related stories will be right here … 

Held Oct. 10, Sotheby’s Paris Fine Jewels sale totaled nearly €6.5 million ($7.1 million), with more than half of the lots topping their highest pre-auction estimates.

It’s the highest total ever for a Sotheby’s jewelry sale held in Paris.

The auction broke several brand-specific records too.

Georges Fouquet aquamarine, onyx, and diamond brooch
A buyer paid €126,000 ($136,654) for this Georges Fouquet (1862-1957) aquamarine, onyx, and diamond brooch, making it the most expensive piece by the French jewelry designer ever sold at Sotheby’s Paris.


Sotheby’s said a circa-1928 Cartier “Tutti Frutti” bracelet became the most valuable Cartier lot ever sold at its Paris location. 

A buyer paid €480,000 ($520,487) for the piece, making it the sale’s top lot overall. 

A Georges Fouquet aquamarine, onyx, and diamond brooch that went for €126,000 ($136,654) became the most valuable Georges Fouquet piece sold by Sotheby’s Paris, while the sale also set a new record for the auction house when it comes to bracelets from Van Cleef & Arpels.

A buyer paid €240,000 ($260,244) for a sapphire and diamond “Boucle” bracelet from the brand, making it the most valuable Van Cleef & Arpels bracelet ever sold at Sotheby’s Paris and the auction’s third highest-grossing lot. 

The Latest

Black and white photo of Tony Bennett near a microphone
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony Bennett

The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.

Sapphire page in Chatham’s “Ultimate Lab-Grown Catalog”
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown Gemstones

The catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.

Rembrandt Blue Jay, Hummingbird, Cardinal Bird Charms
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird Charms

The company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.

rio-article photo-diamond.jpg
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine Jewelry

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Shipping containers on a ship
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says

An additional 25 percent tariff has been added to the previously announced 25 percent.

Weekly QuizJul 31, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Claire’s storefront
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy Again

The jewelry and accessories retailer plans to close 18 stores as part of the proceedings.

Smith & Son Jewelers storefront Springfield Massachusetts
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location

Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Zahn-Z Beluga Spout Grey Spinel Ring and Beluga Spout Mandarin Garnet Ring
CollectionsAug 06, 2025
Zahn-Z Swims With Whales in ‘Beluga’ Collection

Designer Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.

Paola De Luca presenting Trendbook 2026+ at Vicenzaoro
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+

She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.

Omar Roy mugshot
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami Jeweler

Omar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.

Mignon Faget Beyond Katrina Pendant and Beyond Katrina Pin
CollectionsAug 05, 2025
Mignon Faget Commemorates 20th Anniversary of Hurricane Katrina

The New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.

National Jeweler columnist Lilian Raji
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of Coverage

Lilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.

Jewelers of America Logo
Events & AwardsAug 05, 2025
JA Announces Seymour & Evelyn Holtzman Bench Scholarship Winners

The organization has awarded a total of $42,000 through its scholarship programs this year.

2026 Gem Awards logo
Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging Designers

The winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.

Marlo Laz peridot and diamond Alexandra earrings
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright Baubles

As summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.

Surveillance image of Watch King robbery suspect
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in Queens

Moshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.

Xavier Dibbrell
MajorsAug 04, 2025
Borsheims Welcomes New Assistant Facilities Manager

Xavier Dibbrell brings more than a decade of experience to the role.

Signet Jewelers logo
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet Jewelers

The addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.

Mike Alexander
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President

The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.

 Gemfields rough rubies
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1

The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.

Hernsdorf Tears of Aphrodite Necklace
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ Necklace

The necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.

Stock image of a polished diamonds being held by tweezers
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss

The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.

Lindsey Scoggins Studio convertible flower earrings
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award Winners

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

Matthew Tratner, new president of Continental Buying Group
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President

Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.

Stock image of rough diamonds from the Kimberley mine
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says

The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.

Pomellato Mini London blue topaz and diamond bracelet
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%

The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy