Dame Shirley Bassey’s Diamonds Are Ready for Their Encore
Sotheby’s will auction jewelry belonging to the “Diamonds Are Forever” singer Oct. 10 in Paris.

The collection will go up for sale Oct. 10 in Paris as part of Sotheby’s biannual Fine Jewels sale.
It is comprised of more than 80 jewels amassed over her seven-decade-long career, including pieces from Cartier, Van Cleef & Arpels, and Piaget.
Nearly every piece contains diamonds, the gemstone widely associated with Bassey since her performance of “Diamonds Are Forever” for the 1971 James Bond film of the same name, a song that has remained a staple in her repertoire.
She’s the only singer in the world to have recorded multiple Bond themes, Sotheby’s said. She also recorded “Goldfinger” and “Moonraker” between 1964 and 1979.
Bassey’s career is “unparalleled in longevity, success, and esteem in British music history,” the auction house said.
She was inducted into the Grammy Hall of Fame and was recently appointed a Member of the Order of the Companions of Honour by the king for her contributions to music.
Bassey began collecting jewelry as a young singer, and each piece featured in the sale represents a particular moment from, or special episode in, her illustrious career, Sotheby’s said.
“I fell in love with jewelry when I first discovered natural pearls as an up-and-coming singer, and I bought myself my first string of pearls—the first piece of jewelry I’d ever bought,” Bassey said.
“However, I quickly graduated to my lifelong passion for diamonds, which preceded the recording of ‘Diamonds Are Forever.’ In fact, I accepted to sing the song because it rang true to me and the way I felt about diamonds then and now.”
The sale will feature a diamond and gold parure by Cartier estimated to sell for €200,000 to €250,000 ($217,000 to $272,000), as well as a necklace with more than 50 diamonds that could fetch up to €320,000 ($348,000).

Bassey’s heart-shaped yellow diamond ring will also be offered and is expected to go for €165,000 to €200,000 ($179,000 to $217,000).

“Collecting jewelry for me is like collecting memories, and this collection is full of them. All the pieces are meaningful and have a story to tell, whether I bought them for myself, or they were gifted to me,” Bassey said.

She added, “There is this beautiful 1960s vintage Van Cleef & Arpels ring covered in white diamonds that Elton John gave me after I sang at one of his AIDS Gala evenings and which I’ve worn so many times. Or the ruby and diamond heart parure I spotted in a fine jeweler’s window during a stopover in Bangkok on my way to my very first concert tour of Australia.
“And perhaps one of the most special pieces in the collection is this emerald parure I bought myself to commemorate my very first Royal Variety Performance in front of the late queen.”

Pieces from Bassey’s collection will be available to view at Sotheby’s Paris beginning Friday, prior to the live sale on Oct. 10.
Proceeds from the sale will benefit Bassey’s chosen charities.
The Latest

Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.

Associate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.

Sponsored by Instappraise

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.


The brand’s first independent location outside of Australia has opened in Beverly Hills, California.

Cathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.

Supplier Spotlight Sponsored by GIA

The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Its commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.

National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.

Expanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

The episode about the family-owned jeweler will premiere May 17.

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.

“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.

The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.

Set with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.

“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.

Though currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.

Located in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.

May babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.

The deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.

What’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.

Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.

It includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.