Rolex Worn on Apollo 14 Mission Up for Sale
The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

The offering includes five watches that were either worn in space or commemorate an astronaut’s trip there.
The standout of the watch auction comes from the late Edgar Mitchell’s private collection. The pilot, engineer, and astronaut’s Rolex GMT-Master “Pepsi” timepiece (Ref. 1675) is estimated to sell for $400,000 or more.
Mitchell wore it in 1971 on his Apollo 14 mission, as the timepiece was designed for optimal performance in aviation and space travel. It was during this trip that Mitchell became the sixth man to walk on the moon.
It features a blue and red “Pepsi” bezel, a black dial, and a 26-jewel Oyster Perpetual movement. The watch also has a rotating bezel designed by Rolex and Pan American World Airways so its wearer can track local time and GMT simultaneously.
The caseback is engraved with “Worn by Cdr. E. Mitchell on Apollo 14, 1971, To Karlin—My Daughter.”
NASA would issue Omega Speedmaster Pros for its Apollo missions, but Mitchell and other astronauts occasionally preferred to wear their personal Rolexes.
Astronauts Stuart Roosa and Ron Evans also wore Rolex GMT-Master timepieces on Apollo 14 and Apollo 17, respectively.
Because it is unusual for astronauts to wear privately owned watches on a mission, and the government-issued Omega Speedmasters are property of NASA, it is not often that a watch like Mitchell’s Rolex comes up for auction, RR Auction noted.
It is also only one of two Apollo-flown Rolex watches ever offered at auction; the other was Evans’ Apollo 17 GMT-Master “Pepsi,” which sold in 2009.
Another watch from Mitchell’s personal collection is also being offered in the auction.
His Bulova Astronaut Mark I watch with custom “Houston” dial (Ref. 138492) is estimated to sell for $1,000 or more.
Another standout piece in the “Space Auction” is astronaut Dave Scott’s Omega Speedmaster Professional Apollo 11 Commemorative Watch (Ref. BA 145.022) in 18-karat yellow gold.
The watch comes from his personal collection. Omega (then the Omega Watch Company) gifted it to him in 1969 to commemorate his achievements as a NASA astronaut.
Nineteen astronauts, including Scott, were given these personalized timepieces at an exclusive dinner at the Warwick Hotel in Houston, known as “The Tribute to Astronauts.”
The lot comes with a letter of authenticity signed by Scott telling his account of the dinner.
Engraved on the back of the watch is the quote, “to mark man’s conquest of space with time, through time, on time,” as well as Scott’s name and the missions he flew.
The Speedmaster features a gold bezel with burgundy-colored aluminum inlay and a chronograph caliber 861 movement with a steel brake that uses 17 jewels.
It is estimated to sell for $200,000 or more.
The last watch taken to space that is listed in the auction was worn by French cosmonaut Jean-Loup Chrétien aboard the Argatz expedition in 1988.
On the caseback of his Omega Speedmaster “Moonwatch” Pro (Ref. 39185737) is an engraving that reads, “Flight-Qualified By NASA For All Manned Space Missions. The First Watch Worn On The Moon.”
It is estimated to sell for $30,000.
A TAG Heuer Formula 1 SpaceX commemorative watch (Ref. PJ5535) rounds out the selection of timepieces offered in the auction. It is estimated at $8,000.
Along with these five lots, RR Auction is offering other space artifacts in its sale, including a Lunar Module Attitude controller that was flown on the moon’s surface during Apollo 14.
To browse the lots and bid, visit RR Auction’s website.
The Latest

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.


The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
























