WJA Foundation Names First Winner of Hedda Schupak Scholarship
Journalist Priya Raj plans to use the scholarship funds to further her media qualifications and amplify marginalized communities.

The scholarship, funded for $25,000 over a five-year period, was created in honor of the late Hedda Schupak, a journalist who dedicated her career to covering the jewelry industry.
Schupak spent 23 years at JCK magazine, working her way up to become editor-in-chief. She later took over as editor of The Centurion newsletter before “semi-retiring” in March 2022.
The scholarship that bears her name aims to support aspiring journalists, media professionals, content creators, and communicators.
Raj, the first winner of the award, is a journalist and content strategist from the United Kingdom.
She currently is a digital content lead at Chelsea Magazines Company and has contributed to multiple fine jewelry and watch publications, including creating content for the BBC, Refinery29, and InStyle.
She has also attended numerous local and global jewelry events.
Raj told National Jeweler via email that she plans to use the scholarship funds to further her media qualifications and aims to amplify marginalized communities in the jewelry and watch industry.
“I am honored and humbled to have received the first Hedda Schupak-Baum Memorial Media and Communications Scholarship,” she said in WJA’s LinkedIn announcement of the scholarship winner last month.
“Receiving this scholarship marks not only a milestone in my career, but also the shifting sands of our industry. I look forward to undertaking the responsibility of amplifying the untold stories of the industry.”
Hedda’s husband Jim Baum said he is “thrilled” that Raj is the first recipient of the Hedda Schupak scholarship.
“Hedda, from her earliest days at JCK, was an advocate for women and how women should play a larger leadership role in the jewelry industry,” Baum said in a release from WJA.
“She understood the influence that responsible journalists could have and did her part to make sure that everyone with a stake in the jewelry business was heard. The [scholarship] helps to ensure that Hedda’s ideals will be passed on to a new generation of jewelry industry influencers.”
A small committee worked together to establish the Hedda Schupak-Baum Memorial Media and Communications Scholarship earlier this year.
It was funded by: Baum, Mitchell and Leslie Horowitz, Howard and Patti Hauben, Elias World Media, JCK, InStore, Cliq Jewelry, Jewelers of America, National Jeweler, FIT Alumni Association, Jewelers Collective, Russell Shor, Bill Boyajian, and Jewelry by Karla Kristine.
The Latest

The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.


The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

The deadline for entries in the jewelry design competition has been extended to April 3.
























