Events & Awards

WJA Foundation Establishes Scholarship in Hedda Schupak’s Honor

Events & AwardsMar 14, 2024

WJA Foundation Establishes Scholarship in Hedda Schupak’s Honor

It aims to support aspiring journalists, media professionals, content creators, and communicators.

Hedda Schupak
The late Hedda Schupak worked at JCK magazine for 23 years and, later in her career, served as editor of The Centurion newsletter. The WJA Foundation has established a scholarship in her honor to support aspiring communications professionals.
New York—The Women’s Jewelry Association Foundation has established a scholarship in memory of Hedda Schupak, a journalist who dedicated her career to covering the jewelry industry.   

The Hedda Schupak-Baum Memorial Media and Communications Scholarship aims to support aspiring journalists, media professionals, content creators, and communicators. 

Eligible candidates will be encouraged to apply their skills in the fine jewelry and watch industries. 

WJA said the scholarship, launched to coincide with Women’s History Month, is a tribute to Schupak’s legacy and honors “a member who broke barriers and was both recording and making history.” 

Schupak graduated from Albright College in Reading, Pennsylvania, with a degree in English and communications.

She started in the production department at JCK Magazine in 1986 and, in 1997, she became the publication’s fashion editor.

She was promoted to editor-in-chief in 2000 and remained in that role until 2009.

After JCK, Schupak remained active in the industry, taking over as editor of The Centurion newsletter, and sharing her knowledge as an industry analyst and speaker. 

She died in October 2023 from complications related to lung cancer. She was 62. 

“Hedda was a journalist whose coverage of the jewelry industry educated and informed a generation of retailers and designers,” her husband Jim Baum said.   

“She was passionate about this industry and proud of the role that women leaders played in its success. WJA was near and dear to Hedda’s heart and to know that her legacy will live on through this scholarship would have meant the world to her, as it does to me.” 

 Related stories will be right here … 

Her namesake scholarship, funded for $25,000 over a five-year period, was made possible through contributions from sponsors, who will participate in the recipient selection process.

Contributors include: Jim Baum, Howard and Patti Hauben, Elias World Media, JCK, Instore, Cliq Jewelry, Jewelers of America, National Jeweler, the FIT Alumni Association, Jewelers Collective, Russell Shor, and Bill Boyajian.

“As we launch this scholarship in her memory, we are reminded of Hedda’s invaluable contributions to our industry, her unwavering commitment to storytelling, and her enduring impact on the lives she touched,” said Nikia Levesque, vice president of marketing for Day’s Jewelers and the new WJA Foundation vice president

“In honoring Hedda’s memory, we honor the power of storytelling to inspire, inform, and connect us all.”  

The period to apply for the Hedda Schupak-Baum Memorial Journalism Scholarship is expected to open sometime between April and June. More information will be available then.  

Anyone with questions about the scholarship or who would like to inquire about contributing to this fund or other WJA scholarships and grants can email  

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