WJA Foundation Establishes Scholarship in Hedda Schupak’s Honor
It aims to support aspiring journalists, media professionals, content creators, and communicators.

The Hedda Schupak-Baum Memorial Media and Communications Scholarship aims to support aspiring journalists, media professionals, content creators, and communicators.
Eligible candidates will be encouraged to apply their skills in the fine jewelry and watch industries.
WJA said the scholarship, launched to coincide with Women’s History Month, is a tribute to Schupak’s legacy and honors “a member who broke barriers and was both recording and making history.”
Schupak graduated from Albright College in Reading, Pennsylvania, with a degree in English and communications.
She started in the production department at JCK Magazine in 1986 and, in 1997, she became the publication’s fashion editor.
She was promoted to editor-in-chief in 2000 and remained in that role until 2009.
After JCK, Schupak remained active in the industry, taking over as editor of The Centurion newsletter, and sharing her knowledge as an industry analyst and speaker.
She died in October 2023 from complications related to lung cancer. She was 62.
“Hedda was a journalist whose coverage of the jewelry industry educated and informed a generation of retailers and designers,” her husband Jim Baum said.
“She was passionate about this industry and proud of the role that women leaders played in its success. WJA was near and dear to Hedda’s heart and to know that her legacy will live on through this scholarship would have meant the world to her, as it does to me.”
Her namesake scholarship, funded for $25,000 over a five-year period, was made possible through contributions from sponsors, who will participate in the recipient selection process.
Contributors include: Jim Baum, Howard and Patti Hauben, Elias World Media, JCK, Instore, Cliq Jewelry, Jewelers of America, National Jeweler, the FIT Alumni Association, Jewelers Collective, Russell Shor, and Bill Boyajian.
“As we launch this scholarship in her memory, we are reminded of Hedda’s invaluable contributions to our industry, her unwavering commitment to storytelling, and her enduring impact on the lives she touched,” said Nikia Levesque, vice president of marketing for Day’s Jewelers and the new WJA Foundation vice president.
“In honoring Hedda’s memory, we honor the power of storytelling to inspire, inform, and connect us all.”
The period to apply for the Hedda Schupak-Baum Memorial Journalism Scholarship is expected to open sometime between April and June. More information will be available then.
Anyone with questions about the scholarship or who would like to inquire about contributing to this fund or other WJA scholarships and grants can email info@womensjewelryassociation.com.
The Latest

The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.


NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

In his new role, sales specialist Billy Welshoff will focus on the eastern United States.

José Gaztelu has been promoted to the role, which has been vacant since last year.

The owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.

The company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.

The retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.

Of the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.

Megan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.

Following decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.

The museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.

The new program provides access to media exposure and editorial opportunities for exhibitors and retailers.

The “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Lazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.

A portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Respondents were concerned about the Middle East conflict and how it will impact their finances.
























