WJA Honors Helene Fortunoff With New Scholarship
Applications are being accepted now for the $7,500 Helene Fortunoff Women in Retail Scholarship.

She was a jewelry retail legend, joining her husband Alan Fortunoff’s housewares business and establishing its fine jewelry division in 1957.
Over time, the business grew from one store in Brooklyn, New York, to a network of stores in the New York metro area. Helene became a respected leader in the merchandising and design of fine jewelry.
She died at 88 in November 2021.
The Fortunoff family has pledged $50,000 to the WJA Foundation to fund the Helene Fortunoff Women in Retail Scholarship in her honor. The announcement, made Tuesday, fell on what would have been her 90th birthday.
The $7,500 scholarship will support leaders in retail by providing them with education and management training opportunities.
It will be awarded each year to a retail professional looking to develop their management skills, offering training in talent management, project management, effective communication, collaboration, managing conflict and resolution, and merchandising and marketing.
Applicants must be currently employed full-time in a retail jewelry store and have three to five years of experience in retail sales or management or want to focus on support roles, like marketing and merchandising. Those interested also must either be a WJA member or join upon receiving the scholarship.
Applications, available online, are being accepted now through April 30.
“With this new scholarship, Helene Fortunoff’s spirit of generosity and support for women in our industry will be commemorated and will continue to benefit the next generation of leaders shaping retail’s future,” said WJA Foundation President Gabrielle Grazi.
Helene’s daughters, Esther and Ruth Fortunoff, shared how important it is to their family to continue their mother’s legacy.
“Helene was an inspiration and a mentor to so many women throughout her career. She was committed to higher education and always encouraged our team of all female buyers to take classes, read articles and stay on top of changes in the jewelry industry,” they said.
“Jewelry was her passion and she loved her life in retail, traveling the world, and working with other women. Helene was a brilliant leader and would be proud to know her legacy will live on in the next generation of women in retail.”
Helene was a founding member of WJA in 1983, serving as the organization’s president from 1992 to 1995 and leading its fashion group for 15 years. She later received the WJA Lifetime Achievement Award.
“Helene recognized the importance of a community for women in the industry as there were few seats at the table four decades ago for women in the jewelry business,” said the WJA Foundation.
Her numerous achievements include being named chair of the Gemological Institute of America’s board of governors and being the first woman member of the United States Carat Club.
In 1990, she became the first woman inducted into National Jeweler’s Retailer Hall of Fame.
She received the honorary appointment as Knight of the Order of Merit of the Republic of Italy in 1997 in honor of her work with Italian jewelry manufacturers.
In 2001, she was awarded the American Gem Society’s Triple Zero Award. In 2006, she received Jewelers of America’s Gem Award for Lifetime Achievement, presented to her by actress Lauren Bacall, a spokesperson for the Fortunoff brand.
The organization’s partnership with the Fortunoff family comes on the heels of WJA’s 40th anniversary.
“The impact WJA has had on women in the jewelry and watch industry over the past four decades would not be possible without the positive support and commitment of members like Helene Fortunoff who paved the way for women to connect, learn and shine together,” said the WJA Foundation.
The Latest

The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.

A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.

Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Furmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.


Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.

JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.

A buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.

Mercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.

GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.

Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.

The National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

The retailer also shared an update on the impact of tariffs on watch customers.

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.




















