The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
Hedda Schupak, Longtime Industry Editor, Dies at 62
She was the former editor-in-chief of JCK magazine and the Centurion newsletter and is remembered for her honesty and loyalty.

She was 62.
Longtime friend and fellow industry editor Russ Shor confirmed the news to National Jeweler.
Schupak studied fashion design at Drexel University, later transferring to Albright College in Reading, Pennsylvania, where she graduated with a degree in English and communications.
Shor first met Schupak 37 years ago, when she started as assistant production manager at JCK Magazine, then published out of Radnor, Pennsylvania.
In 1997, she became the publication’s fashion editor.
“Fashion design was her real passion,” Shor said, and she pushed the industry to see jewelry as more of a fashion accessory and to market it to women interested in buying jewelry for themselves.
For a 2019 National Jeweler article asking members of the industry to weigh in on the biggest developments of the past decade, Schupak listed the industry’s recognition of female self-purchasers as one of them.
She noted the importance of, “the industry finally, FINALLY starting to acknowledge how important it is to sell jewelry as fashion to a female self-purchase audience.”
Schupak rose to become editor-in-chief of JCK Magazine in 2000 and remained in that role until 2009.
In 2010, she became editor of the Centurion Newsletter before announcing her “semi-retirement” last year, telling JCK News Editor Rob Bates that leaving the jewelry industry was “bittersweet.”
“I have just been fortunate to have had such a great career in such a great industry,” she said in the article published on JCKOnline.com. “I’ve had a lot of opportunities to travel around the world, and to meet people from so many places. I just feel very blessed.”
Schupak resided in suburban Philadelphia with her husband, Jim Baum, and their five cats. Baum just retired from First Union Bank.
“They had all these plans,” Shor said. “They were just going to live a good retired life.”
National Jeweler will have more on Schupak’s life and career, including information on funeral services as they become available.
Anyone with memories of Schupak they would like to share may email National Jeweler Editor-in-Chief Michelle Graff at michelle.graff@nationaljeweler.com.
The Latest

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.


Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.























