MajorsAug 12, 2024
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Bloomingdale’s to Highlight Italian Jewelry in New Campaign
“From Italy, With Love” will showcase Roberto Coin, Marco Bicego, and other Italian brands.
Bloomingdale’s new “From Italy, With Love” campaign highlights Italian brands in jewelry, fashion, home, and more. It includes exclusive products and the introduction of more than 30 new Italian brands.
New York—Bloomingdale’s new campaign shines a spotlight on Italian luxury goods.
The retailer, a division of Macy’s Inc., will debut the “From Italy, With Love” campaign on Thursday.
Timed to coincide with New York Fashion Week, the two-month-long retail event will highlight Italian brands across fine jewelry, apparel, accessories, beauty, and home.
The event will feature more than 300 exclusive products from more than 150 companies. The retailer will also introduce more than 30 new brands from Italy, partnering with the Italian Trade Agency to bring in rising Italian brands.
As for fine jewelry, the retailer will offer exclusive, one-of-a-kind pieces from several Italian brands, including Roberto Coin, Marco Bicego, Ippolita, and Crivelli.
There is also a suite of jewelry created by jewelry designer Alberto Milani featuring a necklace, bracelet, ring, and earrings, totaling 52 carats of diamonds.
Milani was a driving force behind Piazza Italia, the membership organization that aims to facilitate business between Italian jewelers and American retailers.
Fashion enthusiasts also will find exclusive pieces from Max Mara, Ferragamo, and Valentino, and a one-of-a-kind dress designed by Giambattista Valli, inspired by his love of travel.
“It’s truly remarkable to see ‘From Italy, With Love’ come to life following such extensive planning and strategic collaboration across the organization,” said Bloomingdale’s Chief Marketing Officer Frank Berman.
“The campaign serves as a unique opportunity to unite iconic brands, tastemakers, and partners, creating a celebration of culture, design, and style. Customers will immerse themselves in the rich offerings of Italy through exclusive products, exciting events, and interactive activations, offering an experience like no other.”
Related stories will be right here …
The retailer, a division of Macy’s Inc., will debut the “From Italy, With Love” campaign on Thursday.
Timed to coincide with New York Fashion Week, the two-month-long retail event will highlight Italian brands across fine jewelry, apparel, accessories, beauty, and home.
The event will feature more than 300 exclusive products from more than 150 companies. The retailer will also introduce more than 30 new brands from Italy, partnering with the Italian Trade Agency to bring in rising Italian brands.
As for fine jewelry, the retailer will offer exclusive, one-of-a-kind pieces from several Italian brands, including Roberto Coin, Marco Bicego, Ippolita, and Crivelli.
There is also a suite of jewelry created by jewelry designer Alberto Milani featuring a necklace, bracelet, ring, and earrings, totaling 52 carats of diamonds.
Milani was a driving force behind Piazza Italia, the membership organization that aims to facilitate business between Italian jewelers and American retailers.
Fashion enthusiasts also will find exclusive pieces from Max Mara, Ferragamo, and Valentino, and a one-of-a-kind dress designed by Giambattista Valli, inspired by his love of travel.
“It’s truly remarkable to see ‘From Italy, With Love’ come to life following such extensive planning and strategic collaboration across the organization,” said Bloomingdale’s Chief Marketing Officer Frank Berman.
“The campaign serves as a unique opportunity to unite iconic brands, tastemakers, and partners, creating a celebration of culture, design, and style. Customers will immerse themselves in the rich offerings of Italy through exclusive products, exciting events, and interactive activations, offering an experience like no other.”
Bloomingdale’s also will debut “Il Mercato,” a marketplace at its 59th Street location in New York City that will be stocked with gourmet sauces, homemade pasta, olive oils, and coffee.
Every Wednesday in September post-launch, Bloomingdale’s New York store will host “Conversations About Italian Design,” a series of panels and talks organized by Salone del Mobile.Milano, to share more about Italian furniture and design production.
All Bloomingdale’s stores will host a “From Italy, With Love” kickoff event on Sept. 7, sharing Italian food, art, and music with customers.
There will be a variety of Italian food carts, product customization, cooking demonstrations, and other surprises.
The New York City location will host several immersive shops, installations, and pop-ups, partnering with brands like San Pellegrino, De’Longhi, Prada, Versace, and Ginori 1735.
For more information about the campaign and its events, visit Bloomingdale’s website.
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