MajorsAug 12, 2024
Bloomingdale’s to Buy, Sell Pre-Owned Luxury Goods Via RebagMajorsSep 04, 2024
Bloomingdale’s to Highlight Italian Jewelry in New Campaign
“From Italy, With Love” will showcase Roberto Coin, Marco Bicego, and other Italian brands.
Bloomingdale’s new “From Italy, With Love” campaign highlights Italian brands in jewelry, fashion, home, and more. It includes exclusive products and the introduction of more than 30 new Italian brands.
New York—Bloomingdale’s new campaign shines a spotlight on Italian luxury goods.
The retailer, a division of Macy’s Inc., will debut the “From Italy, With Love” campaign on Thursday.
Timed to coincide with New York Fashion Week, the two-month-long retail event will highlight Italian brands across fine jewelry, apparel, accessories, beauty, and home.
The event will feature more than 300 exclusive products from more than 150 companies. The retailer will also introduce more than 30 new brands from Italy, partnering with the Italian Trade Agency to bring in rising Italian brands.
As for fine jewelry, the retailer will offer exclusive, one-of-a-kind pieces from several Italian brands, including Roberto Coin, Marco Bicego, Ippolita, and Crivelli.
There is also a suite of jewelry created by jewelry designer Alberto Milani featuring a necklace, bracelet, ring, and earrings, totaling 52 carats of diamonds.
Milani was a driving force behind Piazza Italia, the membership organization that aims to facilitate business between Italian jewelers and American retailers.
Fashion enthusiasts also will find exclusive pieces from Max Mara, Ferragamo, and Valentino, and a one-of-a-kind dress designed by Giambattista Valli, inspired by his love of travel.
“It’s truly remarkable to see ‘From Italy, With Love’ come to life following such extensive planning and strategic collaboration across the organization,” said Bloomingdale’s Chief Marketing Officer Frank Berman.
“The campaign serves as a unique opportunity to unite iconic brands, tastemakers, and partners, creating a celebration of culture, design, and style. Customers will immerse themselves in the rich offerings of Italy through exclusive products, exciting events, and interactive activations, offering an experience like no other.”
Related stories will be right here …
The retailer, a division of Macy’s Inc., will debut the “From Italy, With Love” campaign on Thursday.
Timed to coincide with New York Fashion Week, the two-month-long retail event will highlight Italian brands across fine jewelry, apparel, accessories, beauty, and home.
The event will feature more than 300 exclusive products from more than 150 companies. The retailer will also introduce more than 30 new brands from Italy, partnering with the Italian Trade Agency to bring in rising Italian brands.
As for fine jewelry, the retailer will offer exclusive, one-of-a-kind pieces from several Italian brands, including Roberto Coin, Marco Bicego, Ippolita, and Crivelli.
There is also a suite of jewelry created by jewelry designer Alberto Milani featuring a necklace, bracelet, ring, and earrings, totaling 52 carats of diamonds.
Milani was a driving force behind Piazza Italia, the membership organization that aims to facilitate business between Italian jewelers and American retailers.
Fashion enthusiasts also will find exclusive pieces from Max Mara, Ferragamo, and Valentino, and a one-of-a-kind dress designed by Giambattista Valli, inspired by his love of travel.
“It’s truly remarkable to see ‘From Italy, With Love’ come to life following such extensive planning and strategic collaboration across the organization,” said Bloomingdale’s Chief Marketing Officer Frank Berman.
“The campaign serves as a unique opportunity to unite iconic brands, tastemakers, and partners, creating a celebration of culture, design, and style. Customers will immerse themselves in the rich offerings of Italy through exclusive products, exciting events, and interactive activations, offering an experience like no other.”
Bloomingdale’s also will debut “Il Mercato,” a marketplace at its 59th Street location in New York City that will be stocked with gourmet sauces, homemade pasta, olive oils, and coffee.
Every Wednesday in September post-launch, Bloomingdale’s New York store will host “Conversations About Italian Design,” a series of panels and talks organized by Salone del Mobile.Milano, to share more about Italian furniture and design production.
All Bloomingdale’s stores will host a “From Italy, With Love” kickoff event on Sept. 7, sharing Italian food, art, and music with customers.
There will be a variety of Italian food carts, product customization, cooking demonstrations, and other surprises.
The New York City location will host several immersive shops, installations, and pop-ups, partnering with brands like San Pellegrino, De’Longhi, Prada, Versace, and Ginori 1735.
For more information about the campaign and its events, visit Bloomingdale’s website.
More on Majors
The Latest
CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.
EditorsApr 25, 2025
Piece of the Week: Deborah Meyers Experience’s ‘The Birds’ EarringsDesigner Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs Six new retail businesses were selected for the 2025 program, which began in January.
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid UncertaintyThe company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.
Weekly QuizApr 24, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
SourcingApr 24, 2025
Young Diamantaires Transition to NonprofitThe organization also announced its board of directors.
TrendsApr 24, 2025
Amanda’s Style File: So CharmingCharms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
