James Avery Celebrates 70 Years with Traveling Trunk Show
The show will bring 23 limited-edition, archival pieces across Texas, Oklahoma, Georgia, and Louisiana.

From Aug. 16 to Oct. 14, the trunk show will stop at every James Avery location across Texas, Oklahoma, Georgia, and Louisiana for four days before moving to the next group of stores.
Customers will have the chance to try on and purchase the exclusive pieces brought out of the James Avery archives and marked with a special 70th anniversary stamp.
The 23 heritage pieces were chosen out of thousands of options to highlight the range of pieces the brand has created and to honor the namesake brand’s founder’s mission of celebrating life through the beauty of design, said the brand.
Founder James Avery is remembered as an owner who frequently traveled to his many locations to meet with customers on a more personal level, making a traveling trunk show a fitting way to honor the company’s anniversary.
Among the special edition pieces are the “Piglet” charm, “Sunburst” pendant, and “Tulip” charm. The “Collet” neck collar will be the only piece without the anniversary stamp.
“I love the artful simplicity of so many of these pieces that make them so iconically James Avery,” said Avery Tognietti, the director of merchandising and design operations at James Avery and the founder’s granddaughter, who worked with the team to curate the collection.
“I can picture my mom wearing matching James Avery designs like this when I was little – which makes the collection feel very nostalgic, but also timeless.”
The trunk show will start off in Fort Worth and conclude in South Texas. A complete list of locations and dates can be found on James Avery’s website.
Each location will also host a “Sip and Shop” event to celebrate the 70th anniversary on Fridays from 4:00 – 7:00 p.m. and Saturdays from 10:00 a.m. – 1:00 p.m. when the trunk show is visiting said store.
The 23 charms, pendants, and earrings can be viewed on the James Avery website, with many available in sterling silver and 14-karat yellow gold.
While the archival pieces are available exclusively from Aug. 16 to Oct. 14, customers who can’t visit a store can also purchase them through the company’s customer service number at 800-283-1770.
Once the trunk show has concluded on Oct. 14, the designs will no longer be available for purchase.
The Latest

The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.

Set with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.

Though currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.

Supplier Spotlight Sponsored by GIA

May babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.


The deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.

What’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.

Six new retail businesses were selected for the 2025 program, which began in January.

Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.

It includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.

The “Sea of Wonder” collection features pieces inspired by the ocean, from its waves to flora and creatures like urchins and sea turtles.

The 23-carat fancy vivid blue diamond, set to headline Christie’s May jewelry auction, was expected to sell for as much as $50 million.

G.B. Heron Jewelers in Salisbury, Maryland, is set to close as its owner, Jeff Cassels, retires.

Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

The miner said its April sale featured a mix of commercial-quality primary rubies and secondary rubies of varying quality.

U.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.

Health monitors become statement pieces when paired with the brand’s new collection of stackable diamond-studded bands.

Ten organizations were selected this year.

Kim Carpenter and Sam Gevisenheit have joined the brand.

“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.

Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.