MajorsAug 06, 2024
Zales, TikToker Sabrina Brier Partner on Jewelry GiveawayMajorsAug 07, 2024
James Avery Celebrates 70 Years with Traveling Trunk Show
The show will bring 23 limited-edition, archival pieces across Texas, Oklahoma, Georgia, and Louisiana.
James Avery will hold its traveling trunk show from Aug. 16 to Oct. 14, selling limited-edition, archival pieces in celebration of 70 years in business. Pictured here is the Cedar Park, Texas location which will host the trunk show from Sept. 20 to 23.
Kerrville, Texas—James Avery Artisan Jewelry, a family-owned jewelry retailer, is celebrating its 70th year in business with a traveling trunk show.
From Aug. 16 to Oct. 14, the trunk show will stop at every James Avery location across Texas, Oklahoma, Georgia, and Louisiana for four days before moving to the next group of stores.
Customers will have the chance to try on and purchase the exclusive pieces brought out of the James Avery archives and marked with a special 70th anniversary stamp.
The 23 heritage pieces were chosen out of thousands of options to highlight the range of pieces the brand has created and to honor the namesake brand’s founder’s mission of celebrating life through the beauty of design, said the brand.
Founder James Avery is remembered as an owner who frequently traveled to his many locations to meet with customers on a more personal level, making a traveling trunk show a fitting way to honor the company’s anniversary.
Among the special edition pieces are the “Piglet” charm, “Sunburst” pendant, and “Tulip” charm. The “Collet” neck collar will be the only piece without the anniversary stamp.
“I love the artful simplicity of so many of these pieces that make them so iconically James Avery,” said Avery Tognietti, the director of merchandising and design operations at James Avery and the founder’s granddaughter, who worked with the team to curate the collection.
“I can picture my mom wearing matching James Avery designs like this when I was little – which makes the collection feel very nostalgic, but also timeless.”
From Aug. 16 to Oct. 14, the trunk show will stop at every James Avery location across Texas, Oklahoma, Georgia, and Louisiana for four days before moving to the next group of stores.
Customers will have the chance to try on and purchase the exclusive pieces brought out of the James Avery archives and marked with a special 70th anniversary stamp.
The 23 heritage pieces were chosen out of thousands of options to highlight the range of pieces the brand has created and to honor the namesake brand’s founder’s mission of celebrating life through the beauty of design, said the brand.
Founder James Avery is remembered as an owner who frequently traveled to his many locations to meet with customers on a more personal level, making a traveling trunk show a fitting way to honor the company’s anniversary.
Among the special edition pieces are the “Piglet” charm, “Sunburst” pendant, and “Tulip” charm. The “Collet” neck collar will be the only piece without the anniversary stamp.
“I love the artful simplicity of so many of these pieces that make them so iconically James Avery,” said Avery Tognietti, the director of merchandising and design operations at James Avery and the founder’s granddaughter, who worked with the team to curate the collection.
“I can picture my mom wearing matching James Avery designs like this when I was little – which makes the collection feel very nostalgic, but also timeless.”
James Avery’s whimsical creature charms are available in sterling silver and 14-karat yellow gold.
From left to right, the “Greek Cross with Hearts,” “Melissa’s Flower,” “Effloresce Cross,” and “Like a Flower” pendants
The trunk show will start off in Fort Worth and conclude in South Texas. A complete list of locations and dates can be found on James Avery’s website.
Each location will also host a “Sip and Shop” event to celebrate the 70th anniversary on Fridays from 4:00 – 7:00 p.m. and Saturdays from 10:00 a.m. – 1:00 p.m. when the trunk show is visiting said store.
The 23 charms, pendants, and earrings can be viewed on the James Avery website, with many available in sterling silver and 14-karat yellow gold.
While the archival pieces are available exclusively from Aug. 16 to Oct. 14, customers who can’t visit a store can also purchase them through the company’s customer service number at 800-283-1770.
Once the trunk show has concluded on Oct. 14, the designs will no longer be available for purchase.
More on Majors
The Latest
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
Weekly QuizJun 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder PlatformThe platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule CeremonyThe organization also announced its international board of directors for the 2026-2027 term.
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in SeptemberSaks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About YouSmith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned PlatformThe Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, AgainThe retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.
TrendsJun 03, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’ The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’sSotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
