MajorsAug 06, 2024
Zales, TikToker Sabrina Brier Partner on Jewelry GiveawayMajorsAug 07, 2024
James Avery Celebrates 70 Years with Traveling Trunk Show
The show will bring 23 limited-edition, archival pieces across Texas, Oklahoma, Georgia, and Louisiana.
James Avery will hold its traveling trunk show from Aug. 16 to Oct. 14, selling limited-edition, archival pieces in celebration of 70 years in business. Pictured here is the Cedar Park, Texas location which will host the trunk show from Sept. 20 to 23.
Kerrville, Texas—James Avery Artisan Jewelry, a family-owned jewelry retailer, is celebrating its 70th year in business with a traveling trunk show.
From Aug. 16 to Oct. 14, the trunk show will stop at every James Avery location across Texas, Oklahoma, Georgia, and Louisiana for four days before moving to the next group of stores.
Customers will have the chance to try on and purchase the exclusive pieces brought out of the James Avery archives and marked with a special 70th anniversary stamp.
The 23 heritage pieces were chosen out of thousands of options to highlight the range of pieces the brand has created and to honor the namesake brand’s founder’s mission of celebrating life through the beauty of design, said the brand.
Founder James Avery is remembered as an owner who frequently traveled to his many locations to meet with customers on a more personal level, making a traveling trunk show a fitting way to honor the company’s anniversary.
Among the special edition pieces are the “Piglet” charm, “Sunburst” pendant, and “Tulip” charm. The “Collet” neck collar will be the only piece without the anniversary stamp.
“I love the artful simplicity of so many of these pieces that make them so iconically James Avery,” said Avery Tognietti, the director of merchandising and design operations at James Avery and the founder’s granddaughter, who worked with the team to curate the collection.
“I can picture my mom wearing matching James Avery designs like this when I was little – which makes the collection feel very nostalgic, but also timeless.”
From Aug. 16 to Oct. 14, the trunk show will stop at every James Avery location across Texas, Oklahoma, Georgia, and Louisiana for four days before moving to the next group of stores.
Customers will have the chance to try on and purchase the exclusive pieces brought out of the James Avery archives and marked with a special 70th anniversary stamp.
The 23 heritage pieces were chosen out of thousands of options to highlight the range of pieces the brand has created and to honor the namesake brand’s founder’s mission of celebrating life through the beauty of design, said the brand.
Founder James Avery is remembered as an owner who frequently traveled to his many locations to meet with customers on a more personal level, making a traveling trunk show a fitting way to honor the company’s anniversary.
Among the special edition pieces are the “Piglet” charm, “Sunburst” pendant, and “Tulip” charm. The “Collet” neck collar will be the only piece without the anniversary stamp.
“I love the artful simplicity of so many of these pieces that make them so iconically James Avery,” said Avery Tognietti, the director of merchandising and design operations at James Avery and the founder’s granddaughter, who worked with the team to curate the collection.
“I can picture my mom wearing matching James Avery designs like this when I was little – which makes the collection feel very nostalgic, but also timeless.”
James Avery’s whimsical creature charms are available in sterling silver and 14-karat yellow gold.
From left to right, the “Greek Cross with Hearts,” “Melissa’s Flower,” “Effloresce Cross,” and “Like a Flower” pendants
The trunk show will start off in Fort Worth and conclude in South Texas. A complete list of locations and dates can be found on James Avery’s website.
Each location will also host a “Sip and Shop” event to celebrate the 70th anniversary on Fridays from 4:00 – 7:00 p.m. and Saturdays from 10:00 a.m. – 1:00 p.m. when the trunk show is visiting said store.
The 23 charms, pendants, and earrings can be viewed on the James Avery website, with many available in sterling silver and 14-karat yellow gold.
While the archival pieces are available exclusively from Aug. 16 to Oct. 14, customers who can’t visit a store can also purchase them through the company’s customer service number at 800-283-1770.
Once the trunk show has concluded on Oct. 14, the designs will no longer be available for purchase.
Editors' Picks
Sponsored by
More on Majors
The Latest
Policies & IssuesOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
Weekly QuizOct 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’ The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
