James Avery Celebrates 70 Years with Traveling Trunk Show
The show will bring 23 limited-edition, archival pieces across Texas, Oklahoma, Georgia, and Louisiana.
From Aug. 16 to Oct. 14, the trunk show will stop at every James Avery location across Texas, Oklahoma, Georgia, and Louisiana for four days before moving to the next group of stores.
Customers will have the chance to try on and purchase the exclusive pieces brought out of the James Avery archives and marked with a special 70th anniversary stamp.
The 23 heritage pieces were chosen out of thousands of options to highlight the range of pieces the brand has created and to honor the namesake brand’s founder’s mission of celebrating life through the beauty of design, said the brand.
Founder James Avery is remembered as an owner who frequently traveled to his many locations to meet with customers on a more personal level, making a traveling trunk show a fitting way to honor the company’s anniversary.
Among the special edition pieces are the “Piglet” charm, “Sunburst” pendant, and “Tulip” charm. The “Collet” neck collar will be the only piece without the anniversary stamp.
“I love the artful simplicity of so many of these pieces that make them so iconically James Avery,” said Avery Tognietti, the director of merchandising and design operations at James Avery and the founder’s granddaughter, who worked with the team to curate the collection.
“I can picture my mom wearing matching James Avery designs like this when I was little – which makes the collection feel very nostalgic, but also timeless.”
The trunk show will start off in Fort Worth and conclude in South Texas. A complete list of locations and dates can be found on James Avery’s website.
Each location will also host a “Sip and Shop” event to celebrate the 70th anniversary on Fridays from 4:00 – 7:00 p.m. and Saturdays from 10:00 a.m. – 1:00 p.m. when the trunk show is visiting said store.
The 23 charms, pendants, and earrings can be viewed on the James Avery website, with many available in sterling silver and 14-karat yellow gold.
While the archival pieces are available exclusively from Aug. 16 to Oct. 14, customers who can’t visit a store can also purchase them through the company’s customer service number at 800-283-1770.
Once the trunk show has concluded on Oct. 14, the designs will no longer be available for purchase.
The Latest
Bonhams will offer more than 70 pieces of the late dignitary’s jewelry next month.
The “Love, Unleashed” campaign is an ode to love, featuring 16 new designs from Hearts On Fire’s “Vela” collection.
The miner’s new peridot cut will debut at the upcoming Hong Kong jewelry trade show.
Growing your Instagram following organically is more important than ever in today's technological environment.
It’s showtime for these jewels, inspired by the motifs and color palette of the new Tim Burton film.
CEO Efraim Grinberg pointed to a challenging consumer spending environment, particularly in the watch category.
Inspired by a 19th century sculpture, Mandler transformed gold into liquid for these earrings.
Supplier Spotlight Sponsored by GIA.
The model and entrepreneur stars in two new Chopard campaigns.
Ralph Simons is now CEO of the jewelry brand started by fashion designer Michal Kadar and her husband, Avraham Kadar, in 2015.
Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.
The models and friends of founder and artistic designer Valérie Messika showcase the brand’s jewelry in the “Back to Icons” campaign.
“From Italy, With Love” will showcase Roberto Coin, Marco Bicego, and other Italian brands.
The jewelry retailer will also have a diamond-set tennis racket on display at the tournament.
The retailer has moved into a 3,200-square-foot space at The Shops of Highland Park.
The month’s birthstone is vibrant in every color.
The special editions of the Premier, Navitimer, and Chronomat are equipped with a new perpetual calendar movement from the brand.
Fly away with designer Katey Brunini’s butterfly ring, as its spring-loaded wings flutter above your fingers.
The jewelry retailer has a new chief brand officer and chief operations officer.
Its next event will take place in D.C. on Sept. 17 and in New York City on Oct. 29.
“Broken Bangle: The Blunder-Besmirched History of Jade Nomenclature” is an in-depth look at the evolution of jade terminology.
It is partnering with retailer Tanishq on educating salespeople, shaping the in-store experience, and a “360-degree” marketing campaign.
Inflation remained a top concern among survey-takers who included write-in responses.
The wireless carrier is now stocking the Ultrahuman Ring Air in select U.S. stores.
In a collaboration with Muzo, Pamela Love hand-selected each Colombian emerald for eight one-of-a-kind pieces.
The certification is based on employee responses about their experience working at a company.
OFAC has issued two licenses addressing the issue, one for diamond-set jewelry and one for loose diamonds.