MajorsAug 06, 2024
Zales, TikToker Sabrina Brier Partner on Jewelry GiveawayMajorsAug 07, 2024
James Avery Celebrates 70 Years with Traveling Trunk Show
The show will bring 23 limited-edition, archival pieces across Texas, Oklahoma, Georgia, and Louisiana.
James Avery will hold its traveling trunk show from Aug. 16 to Oct. 14, selling limited-edition, archival pieces in celebration of 70 years in business. Pictured here is the Cedar Park, Texas location which will host the trunk show from Sept. 20 to 23.
Kerrville, Texas—James Avery Artisan Jewelry, a family-owned jewelry retailer, is celebrating its 70th year in business with a traveling trunk show.
From Aug. 16 to Oct. 14, the trunk show will stop at every James Avery location across Texas, Oklahoma, Georgia, and Louisiana for four days before moving to the next group of stores.
Customers will have the chance to try on and purchase the exclusive pieces brought out of the James Avery archives and marked with a special 70th anniversary stamp.
The 23 heritage pieces were chosen out of thousands of options to highlight the range of pieces the brand has created and to honor the namesake brand’s founder’s mission of celebrating life through the beauty of design, said the brand.
Founder James Avery is remembered as an owner who frequently traveled to his many locations to meet with customers on a more personal level, making a traveling trunk show a fitting way to honor the company’s anniversary.
Among the special edition pieces are the “Piglet” charm, “Sunburst” pendant, and “Tulip” charm. The “Collet” neck collar will be the only piece without the anniversary stamp.
“I love the artful simplicity of so many of these pieces that make them so iconically James Avery,” said Avery Tognietti, the director of merchandising and design operations at James Avery and the founder’s granddaughter, who worked with the team to curate the collection.
“I can picture my mom wearing matching James Avery designs like this when I was little – which makes the collection feel very nostalgic, but also timeless.”
From Aug. 16 to Oct. 14, the trunk show will stop at every James Avery location across Texas, Oklahoma, Georgia, and Louisiana for four days before moving to the next group of stores.
Customers will have the chance to try on and purchase the exclusive pieces brought out of the James Avery archives and marked with a special 70th anniversary stamp.
The 23 heritage pieces were chosen out of thousands of options to highlight the range of pieces the brand has created and to honor the namesake brand’s founder’s mission of celebrating life through the beauty of design, said the brand.
Founder James Avery is remembered as an owner who frequently traveled to his many locations to meet with customers on a more personal level, making a traveling trunk show a fitting way to honor the company’s anniversary.
Among the special edition pieces are the “Piglet” charm, “Sunburst” pendant, and “Tulip” charm. The “Collet” neck collar will be the only piece without the anniversary stamp.
“I love the artful simplicity of so many of these pieces that make them so iconically James Avery,” said Avery Tognietti, the director of merchandising and design operations at James Avery and the founder’s granddaughter, who worked with the team to curate the collection.
“I can picture my mom wearing matching James Avery designs like this when I was little – which makes the collection feel very nostalgic, but also timeless.”
James Avery’s whimsical creature charms are available in sterling silver and 14-karat yellow gold.
From left to right, the “Greek Cross with Hearts,” “Melissa’s Flower,” “Effloresce Cross,” and “Like a Flower” pendants
The trunk show will start off in Fort Worth and conclude in South Texas. A complete list of locations and dates can be found on James Avery’s website.
Each location will also host a “Sip and Shop” event to celebrate the 70th anniversary on Fridays from 4:00 – 7:00 p.m. and Saturdays from 10:00 a.m. – 1:00 p.m. when the trunk show is visiting said store.
The 23 charms, pendants, and earrings can be viewed on the James Avery website, with many available in sterling silver and 14-karat yellow gold.
While the archival pieces are available exclusively from Aug. 16 to Oct. 14, customers who can’t visit a store can also purchase them through the company’s customer service number at 800-283-1770.
Once the trunk show has concluded on Oct. 14, the designs will no longer be available for purchase.
More on Majors
The Latest
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your SecretsThe “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller EmployeesThe Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.
