MajorsJun 05, 2024
De Beers Jewellers to Open Flagship in ParisMajorsJul 26, 2024
Diamonds Direct Opens Store in Atlanta
It’s the Signet-owned banner’s first location in Georgia.
Direct-to-consumer retail brand Diamonds Direct has opened a store in the Atlanta neighborhood of Buckhead, an area known for its upscale malls.
Atlanta—Diamonds Direct, a direct-to-consumer Signet banner, has opened its first showroom in Georgia.
The store is located near Buckhead Village, an area featuring high-end dining and shopping, at 3225 Peachtree Road NE.
It will offer loose and mounted diamonds, as well as fashion jewelry, engagement rings, timepieces, and more.
This store, like other Diamonds Direct locations, will offer shoppers a lifetime warranty and complimentary services following a purchase, including maintenance, tightening, cleaning, sizing, and appraisal.
It will also continue the brand’s lifetime upgrade offering, allowing customers to trade in an original engagement ring, solitaire diamond pendant, or diamond stud earrings and apply 110 percent of the original purchase price towards an upgrade to a different size, quality, or shape.
“Atlanta has been on our radar for some time now, and Buckhead’s business climate made it a natural fit for Diamonds Direct,” said Dovy Klarberg, partner and president south of Diamonds Direct.
“We see significant opportunity in the greater Atlanta area, and we look forward to becoming part of the community as we introduce our white glove experience to the market.”
Ken Hallman, store manager of Diamonds Direct Atlanta, and the Atlanta team hold deep roots in the city, the company said.
The new store plans to develop local connections aligned with the company’s mission of social responsibility and community stewardship, it said.
It will work to partner with organizations such as the Ronald McDonald House Charities and CURE Childhood Cancer.
“Atlanta is home to an incredible network of nonprofit organizations, and we look forward to contributing Diamonds Direct’s support to causes that are meaningful to the local community,” said Daniel Waters, general manager of the Buckhead location.
Diamonds Direct supports both local and national organizations, including the American Heart Association and the American Cancer Society, and it has raised hundreds of thousands of dollars for charitable causes since its inception, according to the company.
Related stories will be right here …
The store is located near Buckhead Village, an area featuring high-end dining and shopping, at 3225 Peachtree Road NE.
It will offer loose and mounted diamonds, as well as fashion jewelry, engagement rings, timepieces, and more.
This store, like other Diamonds Direct locations, will offer shoppers a lifetime warranty and complimentary services following a purchase, including maintenance, tightening, cleaning, sizing, and appraisal.
It will also continue the brand’s lifetime upgrade offering, allowing customers to trade in an original engagement ring, solitaire diamond pendant, or diamond stud earrings and apply 110 percent of the original purchase price towards an upgrade to a different size, quality, or shape.
“Atlanta has been on our radar for some time now, and Buckhead’s business climate made it a natural fit for Diamonds Direct,” said Dovy Klarberg, partner and president south of Diamonds Direct.
“We see significant opportunity in the greater Atlanta area, and we look forward to becoming part of the community as we introduce our white glove experience to the market.”
Ken Hallman, store manager of Diamonds Direct Atlanta, and the Atlanta team hold deep roots in the city, the company said.
The new store plans to develop local connections aligned with the company’s mission of social responsibility and community stewardship, it said.
It will work to partner with organizations such as the Ronald McDonald House Charities and CURE Childhood Cancer.
“Atlanta is home to an incredible network of nonprofit organizations, and we look forward to contributing Diamonds Direct’s support to causes that are meaningful to the local community,” said Daniel Waters, general manager of the Buckhead location.
Diamonds Direct supports both local and national organizations, including the American Heart Association and the American Cancer Society, and it has raised hundreds of thousands of dollars for charitable causes since its inception, according to the company.
Diamonds Direct, headquartered in Charlotte, North Carolina, was founded in 1995.
The company was acquired by Signet Jewelers in 2021, with the jewelry giant citing the draw of Diamonds Direct’s extensive bridal offerings and appeal to a younger demographic.
At that time, it was operating 22 stores.
The Atlanta store will be its 33rd location, according to the Diamonds Direct website.
Diamonds Direct accounted for 6 percent of Signet’s consolidated sales in fiscal 2024, as well as in fiscal 2023, according to its annual report.
The company said it can hold showroom inventory equal to 30 traditional jewelry stores, a feature it attributes to its direct-to-consumer model.
The Atlanta showroom is open Monday to Friday from 10 a.m. to 7 p.m. and Saturday from 10 a.m. to 6 p.m.
The Latest
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education ScholarshipThis year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry“The Jewelry Book” comes out this September.
Weekly QuizJun 26, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired JewelsThe “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight ContinuesThe Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
