MajorsJun 05, 2024
De Beers Jewellers to Open Flagship in ParisMajorsJul 26, 2024
Diamonds Direct Opens Store in Atlanta
It’s the Signet-owned banner’s first location in Georgia.
Direct-to-consumer retail brand Diamonds Direct has opened a store in the Atlanta neighborhood of Buckhead, an area known for its upscale malls.
Atlanta—Diamonds Direct, a direct-to-consumer Signet banner, has opened its first showroom in Georgia.
The store is located near Buckhead Village, an area featuring high-end dining and shopping, at 3225 Peachtree Road NE.
It will offer loose and mounted diamonds, as well as fashion jewelry, engagement rings, timepieces, and more.
This store, like other Diamonds Direct locations, will offer shoppers a lifetime warranty and complimentary services following a purchase, including maintenance, tightening, cleaning, sizing, and appraisal.
It will also continue the brand’s lifetime upgrade offering, allowing customers to trade in an original engagement ring, solitaire diamond pendant, or diamond stud earrings and apply 110 percent of the original purchase price towards an upgrade to a different size, quality, or shape.
“Atlanta has been on our radar for some time now, and Buckhead’s business climate made it a natural fit for Diamonds Direct,” said Dovy Klarberg, partner and president south of Diamonds Direct.
“We see significant opportunity in the greater Atlanta area, and we look forward to becoming part of the community as we introduce our white glove experience to the market.”
Ken Hallman, store manager of Diamonds Direct Atlanta, and the Atlanta team hold deep roots in the city, the company said.
The new store plans to develop local connections aligned with the company’s mission of social responsibility and community stewardship, it said.
It will work to partner with organizations such as the Ronald McDonald House Charities and CURE Childhood Cancer.
“Atlanta is home to an incredible network of nonprofit organizations, and we look forward to contributing Diamonds Direct’s support to causes that are meaningful to the local community,” said Daniel Waters, general manager of the Buckhead location.
Diamonds Direct supports both local and national organizations, including the American Heart Association and the American Cancer Society, and it has raised hundreds of thousands of dollars for charitable causes since its inception, according to the company.
Related stories will be right here …
The store is located near Buckhead Village, an area featuring high-end dining and shopping, at 3225 Peachtree Road NE.
It will offer loose and mounted diamonds, as well as fashion jewelry, engagement rings, timepieces, and more.
This store, like other Diamonds Direct locations, will offer shoppers a lifetime warranty and complimentary services following a purchase, including maintenance, tightening, cleaning, sizing, and appraisal.
It will also continue the brand’s lifetime upgrade offering, allowing customers to trade in an original engagement ring, solitaire diamond pendant, or diamond stud earrings and apply 110 percent of the original purchase price towards an upgrade to a different size, quality, or shape.
“Atlanta has been on our radar for some time now, and Buckhead’s business climate made it a natural fit for Diamonds Direct,” said Dovy Klarberg, partner and president south of Diamonds Direct.
“We see significant opportunity in the greater Atlanta area, and we look forward to becoming part of the community as we introduce our white glove experience to the market.”
Ken Hallman, store manager of Diamonds Direct Atlanta, and the Atlanta team hold deep roots in the city, the company said.
The new store plans to develop local connections aligned with the company’s mission of social responsibility and community stewardship, it said.
It will work to partner with organizations such as the Ronald McDonald House Charities and CURE Childhood Cancer.
“Atlanta is home to an incredible network of nonprofit organizations, and we look forward to contributing Diamonds Direct’s support to causes that are meaningful to the local community,” said Daniel Waters, general manager of the Buckhead location.
Diamonds Direct supports both local and national organizations, including the American Heart Association and the American Cancer Society, and it has raised hundreds of thousands of dollars for charitable causes since its inception, according to the company.
Diamonds Direct, headquartered in Charlotte, North Carolina, was founded in 1995.
The company was acquired by Signet Jewelers in 2021, with the jewelry giant citing the draw of Diamonds Direct’s extensive bridal offerings and appeal to a younger demographic.
At that time, it was operating 22 stores.
The Atlanta store will be its 33rd location, according to the Diamonds Direct website.
Diamonds Direct accounted for 6 percent of Signet’s consolidated sales in fiscal 2024, as well as in fiscal 2023, according to its annual report.
The company said it can hold showroom inventory equal to 30 traditional jewelry stores, a feature it attributes to its direct-to-consumer model.
The Atlanta showroom is open Monday to Friday from 10 a.m. to 7 p.m. and Saturday from 10 a.m. to 6 p.m.
More on Majors
The Latest
TrendsDec 13, 2024
Selena Gomez Said ‘Forever Begins Now’ to Marquise Diamond Engagement RingEstimates on the size and value of the solitaire diamond, which is mounted on a diamond pavé-set yellow gold band, vary.
TrendsDec 13, 2024
Piece of the Week: Martin Katz’s Tanzanite Drops These half-moon tanzanite earrings totaling 25 carats are part of a special trunk show taking place this weekend in Dallas.
Recorded WebinarsDec 13, 2024
Watch: The Highs and Lows of 2024The National Jeweler editors recap the top news, the best jewels, and their favorite stories of the year.
Brought to you by
Advocacy and Excellence: How Jewelers of America Is Committed to Elevating Our Industry For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
AuctionsDec 12, 2024
Tom Brady’s Watches Top $4M at Sotheby’s AuctionThe highest-grossing lot of the sale was the retired QB’s Rolex Paul Newman Daytona “John Player Special.”
Weekly QuizDec 12, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingDec 12, 2024
Grizzly Emerald Auction Garners $22.4MRecent expansion initiatives at the Zambian emerald mine have shown strong production numbers, said Grizzly founder Abdoulaye Ndiaye.
SourcingDec 12, 2024
De Beers Announces 2024 ‘Shining Light’ Award WinnersThe competition awarded 12 designers, each from a country where De Beers recovers diamonds, with business support and tuition assistance.
Brought to you by
Protecting Your Sparkle: Why Screening Has Become Essential While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.
CollectionsDec 12, 2024
The Jared Atelier x Vera Wang Collection Emphasizes EleganceThe high jewelry collection features 14 one-of-a-kind pieces, with serpent and ribbon motifs winding their way through the collection.
CrimeDec 11, 2024
Former Tiffany & Co. Factory Supervisor Sentenced for Stealing Precious Metals A federal judge gave Benjamin Preacher 59 days in jail, plus 10 months of home confinement and two years of supervised release.
GradingDec 11, 2024
IGI Set to Go Public Next WeekIn a CNBC interview, CEO Tehmasp Printer discussed the IPO in India and what declining lab-grown diamond prices mean for the company.
AuctionsDec 11, 2024
Sotheby’s Important Watches Sale Fetches $16.6MThe offering included vintage Rolexes, timepieces worn in “Titanic,” Steve McQueen's watch, and a special Citizen pocket watch.
CollectionsDec 11, 2024
Stephanie Gottlieb Brings Natural Diamonds to StudsThe 13-piece “Stephanie Gottlieb x Studs” collection is the piercing studio’s first fine jewelry offering to feature the gemstone.
IndependentsDec 10, 2024
Sauer Opens First U.S. StoreThe Brazilian jewelry brand made a home on New York City’s Madison Avenue with exclusive pieces only available at the location.
SurveysDec 10, 2024
Jewelry Among Top Sellers on Cyber Monday, Says AdobeAn Adobe Analytics report explored the rise in mobile shopping, the popularity of Buy Now Pay Later options, and peak shopping hours.
Events & AwardsDec 10, 2024
AGTA Launches Scholarship for University of Arizona Geosciences StudentsThe inaugural Dick Greenwood Memorial Scholarship in Gems Science will cover the fall 2025 and spring 2026 semesters.
Events & AwardsDec 10, 2024
JA New York To Debut 2 New Pavilions at Spring 2025 ShowA Piazza Italia pavilion will feature Italian designers and manufacturers while “MJSA Showcase” brings over a piece of the MJSA Expo.
CollectionsDec 09, 2024
Ray Griffiths’ First Coffee Table Book Spans 5 Decades of Design“Ray Griffiths: The Works” tells the story of the master jeweler’s career, which started with an apprenticeship in Australia at age 15.
FinancialsDec 09, 2024
Movado’s Q3 Sales Down 3% Amid ‘Challenging’ EnvironmentThe retailer has been upping its marketing spend to drive revenue growth and brand awareness.
IndependentsDec 06, 2024
After 44 Years in Business, This Wisconsin Independent Is ClosingMike Straub and John Treiber opened Treiber & Straub in 1980 with the goal of bringing Milwaukeeans the best jewelry brands.
TrendsDec 06, 2024
Pantone’s Color of the Year Is a Delicious MousseThe color for 2025, “Mocha Mousse,” embodies thoughtful indulgences and everyday pleasures.
CollectionsDec 06, 2024
Piece of the Week: Cocoerow Fine Jewelry’s ‘Kokoro’ PendantThe Yoruba word for ant, “Kokoro” embodies the strength of womanhood in ant society while highlighting responsible sourcing.
FinancialsDec 06, 2024
Roberto Coin Acquisition Gives Watches of Switzerland a Boost in H1The retailer’s jewelry sales doubled, with branded jewelry performing especially well.
FinancialsDec 05, 2024
Signet Jewelers’ Q3 Sales Slide Amid Slow Engagement Ring Sales, Tech IssuesThe jewelry retailer addressed the lab-grown diamond “disruption,” the price of gold, and its holiday weekend performance.
SurveysDec 05, 2024
Consumer Confidence Rises Again in NovemberA more positive view of the current labor market boosted the Conference Board’s index last month.
Events & AwardsDec 05, 2024
Michael S. Krzemnicki to Receive 2024 Bonanno AwardThe director of the Swiss Gemmological Institute (SSEF) will be honored for his impact on gemology and dedication to advancing the science.
Supplier BulletinDec 05, 2024
Join Us For Color's Premier Show: 2025 AGTA GemFair TucsonSponsored by 2025 AGTA GemFair Tucson
