Long’s Jewelers Is Giving Away a Luxury Cape Cod Vacation
The giveaway is part of the New England jeweler’s summer bridal event.

The New England jeweler will host its wedding and anniversary band event in August, highlighting bridal jewelry in all five of its locations.
To help celebrate the event, the jeweler is partnering with Wequassett Resort and Golf Club and jewelry brand JB Star on a vacation giveaway.
“Our bridal events have always been incredibly special to us, and with two new locations, we’re excited to set an even higher standard this summer,” said Long’s President Craig Rottenberg.
The prize package includes a two-night stay at the five-star seaside resort in Cape Cod, and dinner for two at its restaurant, Twenty-Eight Atlantic, and an aquatic excursion.
"Wequassett's partnership with Long's Jewelers is a testament to our shared appreciation for luxury, life, and the beauty of New England,” said Gary Thulander, area managing director at Wequassett Resort and Golf Club.
"As Cape Cod's most celebrated destination, we look forward to welcoming the lucky winner to experience the exceptional luxury and breathtaking beauty of our seaside resort.”
The winner will also receive a pavé diamond eternity band from New York-based brand JB Star.
Those interested do not need to make a purchase to enter. Customers can stop by any Long’s location during the month of August to enter for a chance to win.
Starting in August, Long’s five showrooms will turn into a “bridal utopia,” said the company, stocking a variety of options from designers like JB Star, Mémoire, Goldman, Armadani, Precision Set, Mark Patterson, Martin Flyer, and Just Perfect.
Long’s has locations in Massachusetts, including in Burlington and Peabody, and in Nashua, New Hampshire.
The jeweler recently opened two new locations in Massachusetts, in Braintree and on Newbury Street, which will be hosting this event for the first time.
For the summer event, Long’s is also welcoming those not planning to get married, including customers looking for an upgrade or to celebrate a different milestone.
As is tradition during the event, customers who purchase a wedding band in August will be entered into a drawing to win $2,000 from Long’s to be used toward their rings.
The Latest

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.


Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.