IndependentsJul 08, 2024
Underwood’s Appoints Michael Richards as PresidentIndependentsJul 23, 2024
Long’s Jewelers Is Giving Away a Luxury Cape Cod Vacation
The giveaway is part of the New England jeweler’s summer bridal event.
In honor of its summer bridal event, Long’s Jewelers is partnering with Wequassett Resort and Golf Club on Cape Cod in Massachusetts, and jewelry brand JB Star on a vacation giveaway.
Boston—Long’s Jewelers is bringing back its month-long summer bridal event, with an added surprise.
The New England jeweler will host its wedding and anniversary band event in August, highlighting bridal jewelry in all five of its locations.
To help celebrate the event, the jeweler is partnering with Wequassett Resort and Golf Club and jewelry brand JB Star on a vacation giveaway.
“Our bridal events have always been incredibly special to us, and with two new locations, we’re excited to set an even higher standard this summer,” said Long’s President Craig Rottenberg.
The prize package includes a two-night stay at the five-star seaside resort in Cape Cod, and dinner for two at its restaurant, Twenty-Eight Atlantic, and an aquatic excursion.
"Wequassett's partnership with Long's Jewelers is a testament to our shared appreciation for luxury, life, and the beauty of New England,” said Gary Thulander, area managing director at Wequassett Resort and Golf Club.
"As Cape Cod's most celebrated destination, we look forward to welcoming the lucky winner to experience the exceptional luxury and breathtaking beauty of our seaside resort.”
The winner will also receive a pavé diamond eternity band from New York-based brand JB Star.
Those interested do not need to make a purchase to enter. Customers can stop by any Long’s location during the month of August to enter for a chance to win.
Related stories will be right here …
The New England jeweler will host its wedding and anniversary band event in August, highlighting bridal jewelry in all five of its locations.
To help celebrate the event, the jeweler is partnering with Wequassett Resort and Golf Club and jewelry brand JB Star on a vacation giveaway.
“Our bridal events have always been incredibly special to us, and with two new locations, we’re excited to set an even higher standard this summer,” said Long’s President Craig Rottenberg.
The prize package includes a two-night stay at the five-star seaside resort in Cape Cod, and dinner for two at its restaurant, Twenty-Eight Atlantic, and an aquatic excursion.
"Wequassett's partnership with Long's Jewelers is a testament to our shared appreciation for luxury, life, and the beauty of New England,” said Gary Thulander, area managing director at Wequassett Resort and Golf Club.
"As Cape Cod's most celebrated destination, we look forward to welcoming the lucky winner to experience the exceptional luxury and breathtaking beauty of our seaside resort.”
The winner will also receive a pavé diamond eternity band from New York-based brand JB Star.
Those interested do not need to make a purchase to enter. Customers can stop by any Long’s location during the month of August to enter for a chance to win.
Starting in August, Long’s five showrooms will turn into a “bridal utopia,” said the company, stocking a variety of options from designers like JB Star, Mémoire, Goldman, Armadani, Precision Set, Mark Patterson, Martin Flyer, and Just Perfect.
Long’s has locations in Massachusetts, including in Burlington and Peabody, and in Nashua, New Hampshire.
The jeweler recently opened two new locations in Massachusetts, in Braintree and on Newbury Street, which will be hosting this event for the first time.
For the summer event, Long’s is also welcoming those not planning to get married, including customers looking for an upgrade or to celebrate a different milestone.
As is tradition during the event, customers who purchase a wedding band in August will be entered into a drawing to win $2,000 from Long’s to be used toward their rings.
More on Independents
The Latest
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the UniverseOur Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.
Weekly QuizOct 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist StackMovado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.
SourcingOct 15, 2026
Signet Jewelers, Richemont May Join Bidder for De Beers, Report SaysThe two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsOct 15, 2026
Wolf x Marla Aaron's New Jewelry Box Is for Some (Not All) of Your ThingsThe “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell ClarkFourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3 Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 ProgramThis year’s sessions feature leading voices from human rights, legal, and conservation organizations.
MajorsOct 13, 2026
David Webb Owner Purchases Lugano JewelryThe high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
