Sara Yood Appointed JVC CEO As Tiffany Stevens Moves On
The leadership change at the organization charged with guiding the industry on legal issues will take effect next week.

The change will take effect June 24.
Yood has been with JVC since 2012, joining the organization following a fellowship at Fordham Law School’s Fashion Law Institute.
She served as assistant counsel before being promoted to senior counsel in 2016 and to deputy general counsel, her current position, in early 2021.
Yood has extensive experience in intellectual property law, fashion law, legal compliance, anti-money laundering regulations, and responsible sourcing.
She serves as secretary of the U.S. Kimberley Process Authority’s board of directors, is a member of the Responsible Jewellery Council’s Standards Committee, and is a participant in the Antiquities Coalition Financial Crimes Task Force.
“It’s an incredible honor to take on this role at JVC, where I have an opportunity to step into a leadership role previously modeled for me by two outstanding women in the jewelry industry,” she said, referring to Stevens and her predecessor, Cecilia Gardner.
“I look forward to building on the important work of the organization and ensuring that our membership is served by JVC’s unique place in the jewelry industry both serving the industry’s needs and playing an important advocacy role with governments.”
Stevens joined JVC in 2017, coming to the jewelry industry from The Sohn Conference Foundation, which helps fund pediatric cancer research and medical fellowships.
During her time as head of the organization, JVC has been tasked with tackling a number of complicated and high-stakes issues, including the Federal Trade Commission’s 2018 revision of the Jewelry Guides, the disclosure and testing issues associated with the increasing presence of lab-grown diamonds in jewelry, and the sanctions on Russian diamonds imposed in early 2022.
Under Stevens’ watch, JVC also has worked to reshape its relationships across government and to bring jewelry’s voice into the luxury conversation.
“I’m excited for Sara and the team to continue the really good momentum we’ve built together,” Stevens told National Jeweler on Tuesday. “It was an honor to carry the torch for seven and a half years in the 100-year-plus lifespan of JVC. It will be a smooth transition.”
Stevens is leaving to take another role in the industry, though she cannot currently disclose where she is going.
“I’ve transformed the organization but the organization has transformed me too. I’ve learned so much,” she said.
“I’m grateful to the trade for welcoming me so warmly and I look forward to carrying forward the values of ethics and integrity into my next role.”
The Latest

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

Submit your pieces for a chance to win in this year's competition.

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.


The fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.

The report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”

Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.

The campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.

It will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.

Two suspects have been arrested in connection with the complex phone scam.

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

The annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.























