Sara Yood Appointed JVC CEO As Tiffany Stevens Moves On
The leadership change at the organization charged with guiding the industry on legal issues will take effect next week.

The change will take effect June 24.
Yood has been with JVC since 2012, joining the organization following a fellowship at Fordham Law School’s Fashion Law Institute.
She served as assistant counsel before being promoted to senior counsel in 2016 and to deputy general counsel, her current position, in early 2021.
Yood has extensive experience in intellectual property law, fashion law, legal compliance, anti-money laundering regulations, and responsible sourcing.
She serves as secretary of the U.S. Kimberley Process Authority’s board of directors, is a member of the Responsible Jewellery Council’s Standards Committee, and is a participant in the Antiquities Coalition Financial Crimes Task Force.
“It’s an incredible honor to take on this role at JVC, where I have an opportunity to step into a leadership role previously modeled for me by two outstanding women in the jewelry industry,” she said, referring to Stevens and her predecessor, Cecilia Gardner.
“I look forward to building on the important work of the organization and ensuring that our membership is served by JVC’s unique place in the jewelry industry both serving the industry’s needs and playing an important advocacy role with governments.”
Stevens joined JVC in 2017, coming to the jewelry industry from The Sohn Conference Foundation, which helps fund pediatric cancer research and medical fellowships.
During her time as head of the organization, JVC has been tasked with tackling a number of complicated and high-stakes issues, including the Federal Trade Commission’s 2018 revision of the Jewelry Guides, the disclosure and testing issues associated with the increasing presence of lab-grown diamonds in jewelry, and the sanctions on Russian diamonds imposed in early 2022.
Under Stevens’ watch, JVC also has worked to reshape its relationships across government and to bring jewelry’s voice into the luxury conversation.
“I’m excited for Sara and the team to continue the really good momentum we’ve built together,” Stevens told National Jeweler on Tuesday. “It was an honor to carry the torch for seven and a half years in the 100-year-plus lifespan of JVC. It will be a smooth transition.”
Stevens is leaving to take another role in the industry, though she cannot currently disclose where she is going.
“I’ve transformed the organization but the organization has transformed me too. I’ve learned so much,” she said.
“I’m grateful to the trade for welcoming me so warmly and I look forward to carrying forward the values of ethics and integrity into my next role.”
The Latest

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.


The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.



























