Majors

Sara Yood Appointed JVC CEO As Tiffany Stevens Moves On

MajorsJun 20, 2024

Sara Yood Appointed JVC CEO As Tiffany Stevens Moves On

The leadership change at the organization charged with guiding the industry on legal issues will take effect next week.

JVC’s Sara Yood and Tiffany Stevens
Sara Yood, left, will become the new president, CEO, and general counsel of the JVC on June 24. She succeeds Tiffany Stevens, who is leaving the organization after seven and a half years.
New York—The Jewelers Vigilance Committee announced Tuesday that Sara Yood will take over as president, CEO, and general counsel, succeeding Tiffany Stevens, who is leaving JVC to take another job in the industry.

The change will take effect June 24.

Yood has been with JVC since 2012, joining the organization following a fellowship at Fordham Law School’s Fashion Law Institute.

She served as assistant counsel before being promoted to senior counsel in 2016 and to deputy general counsel, her current position, in early 2021.

Yood has extensive experience in intellectual property law, fashion law, legal compliance, anti-money laundering regulations, and responsible sourcing.

She serves as secretary of the U.S. Kimberley Process Authority’s board of directors, is a member of the Responsible Jewellery Council’s Standards Committee, and is a participant in the Antiquities Coalition Financial Crimes Task Force.

“It’s an incredible honor to take on this role at JVC, where I have an opportunity to step into a leadership role previously modeled for me by two outstanding women in the jewelry industry,” she said, referring to Stevens and her predecessor, Cecilia Gardner.

“I look forward to building on the important work of the organization and ensuring that our membership is served by JVC’s unique place in the jewelry industry both serving the industry’s needs and playing an important advocacy role with governments.” 

 Related stories will be right here … 

Stevens joined JVC in 2017, coming to the jewelry industry from The Sohn Conference Foundation, which helps fund pediatric cancer research and medical fellowships.

During her time as head of the organization, JVC has been tasked with tackling a number of complicated and high-stakes issues, including the Federal Trade Commission’s 2018 revision of the Jewelry Guides, the disclosure and testing issues associated with the increasing presence of lab-grown diamonds in jewelry, and the sanctions on Russian diamonds imposed in early 2022. 

Under Stevens’ watch, JVC also has worked to reshape its relationships across government and to bring jewelry’s voice into the luxury conversation. 

“I’m excited for Sara and the team to continue the really good momentum we’ve built together,” Stevens told National Jeweler on Tuesday. “It was an honor to carry the torch for seven and a half years in the 100-year-plus lifespan of JVC. It will be a smooth transition.” 

Stevens is leaving to take another role in the industry, though she cannot currently disclose where she is going. 

“I’ve transformed the organization but the organization has transformed me too. I’ve learned so much,” she said. 

“I’m grateful to the trade for welcoming me so warmly and I look forward to carrying forward the values of ethics and integrity into my next role.”

The Latest

Reeds Jewelers Fayetteville
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates Flagship

The New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.

Elise & Amy Greenberg
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg

For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.

The Retail Smiths Principal Partner Peter Smith
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?

It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Stephanie Gottlieb Movado watches
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist Stack

Movado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.

Weekly QuizOct 15, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Polished diamond in tweezers
SourcingOct 15, 2026
Signet Jewelers, Richemont May Join Bidder for De Beers, Report Says

The two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.

Wolf x Marla Aaron Some of the Things Box
CollectionsOct 15, 2026
Wolf x Marla Aaron's New Jewelry Box Is for Some (Not All) of Your Things

The “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Coleman Clark and Mitchell Clark
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell Clark

Fourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.

Manual Marcial de Gomar
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90

The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.

Tiffany & Co.’s Blue Box Café by Daniel Boulud at South Coast Plaza
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3

Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”

Chicago Responsible Jewelry Conference 2026 Graphic
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 Program

This year’s sessions feature leading voices from human rights, legal, and conservation organizations.

Stephanie Gottlieb Wholesale Lab-Grown Collection
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection Wholesale

The jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.

Sean Dunn
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean Dunn

Dunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.

Bulgari pink diamond
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' Diamond

The 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.

Greenwich St. Jewelers Island Jewel candle
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like Home

The “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.

TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner

The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.

Stock image of a person holding holidays bags
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday Season

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

Elisa Solomon x Serendipity 3 Frozen Hot Chocolate Charm
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ Charm

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

8 carat fancy blue diamond
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

Ebel sport classic watch
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5M

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.

Stock image of paper money and coins
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

Brent Neale Back to Basics Collection Pink Garnet Capsule
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

Ethical Gem Fair Brooklyn
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to Brooklyn

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Ara Chanakian Overall Design Winner
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design Contest

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

Reba McEntire belt buckle
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s Auctions

The live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.

overnght sb 1026.png
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling Experience

Sponsored by Overnight Mountings

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy