Majors

Sara Yood Appointed JVC CEO As Tiffany Stevens Moves On

MajorsJun 20, 2024

Sara Yood Appointed JVC CEO As Tiffany Stevens Moves On

The leadership change at the organization charged with guiding the industry on legal issues will take effect next week.

JVC’s Sara Yood and Tiffany Stevens
Sara Yood, left, will become the new president, CEO, and general counsel of the JVC on June 24. She succeeds Tiffany Stevens, who is leaving the organization after seven and a half years.
New York—The Jewelers Vigilance Committee announced Tuesday that Sara Yood will take over as president, CEO, and general counsel, succeeding Tiffany Stevens, who is leaving JVC to take another job in the industry.

The change will take effect June 24.

Yood has been with JVC since 2012, joining the organization following a fellowship at Fordham Law School’s Fashion Law Institute.

She served as assistant counsel before being promoted to senior counsel in 2016 and to deputy general counsel, her current position, in early 2021.

Yood has extensive experience in intellectual property law, fashion law, legal compliance, anti-money laundering regulations, and responsible sourcing.

She serves as secretary of the U.S. Kimberley Process Authority’s board of directors, is a member of the Responsible Jewellery Council’s Standards Committee, and is a participant in the Antiquities Coalition Financial Crimes Task Force.

“It’s an incredible honor to take on this role at JVC, where I have an opportunity to step into a leadership role previously modeled for me by two outstanding women in the jewelry industry,” she said, referring to Stevens and her predecessor, Cecilia Gardner.

“I look forward to building on the important work of the organization and ensuring that our membership is served by JVC’s unique place in the jewelry industry both serving the industry’s needs and playing an important advocacy role with governments.” 

 Related stories will be right here … 

Stevens joined JVC in 2017, coming to the jewelry industry from The Sohn Conference Foundation, which helps fund pediatric cancer research and medical fellowships.

During her time as head of the organization, JVC has been tasked with tackling a number of complicated and high-stakes issues, including the Federal Trade Commission’s 2018 revision of the Jewelry Guides, the disclosure and testing issues associated with the increasing presence of lab-grown diamonds in jewelry, and the sanctions on Russian diamonds imposed in early 2022

Under Stevens’ watch, JVC also has worked to reshape its relationships across government and to bring jewelry’s voice into the luxury conversation. 

“I’m excited for Sara and the team to continue the really good momentum we’ve built together,” Stevens told National Jeweler on Tuesday. “It was an honor to carry the torch for seven and a half years in the 100-year-plus lifespan of JVC. It will be a smooth transition.” 

Stevens is leaving to take another role in the industry, though she cannot currently disclose where she is going. 

“I’ve transformed the organization but the organization has transformed me too. I’ve learned so much,” she said. 

“I’m grateful to the trade for welcoming me so warmly and I look forward to carrying forward the values of ethics and integrity into my next role.”

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

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